A/B Testing Usage Statistics and Market Share in United States of America (.us)
We are tracking usage statistics and market share of 31 web technologies in A/B Testing in United States of America (.us). In April 2024 the most popular web technology in A/B Testing in United States of America (.us) is Google Optimize with 18% market share. In second place there is Optimizely with 16% market share. After that there are OneSignal with 15%, Adobe Target with 12% and Complianz with 12% market share. Top 5 web technologies together have 73% market share. The remaining 26 web technologies in A/B Testing have a combined market share of 27%. Global A/B Testing market share report is available here.
About A/B Testing
We are tracking 31 different technologies in A/B Testing.
There are 2,730 websites using A/B Testing in United States of America (.us websites) in out database.
A/B Testing Usage Statistics and Market Share in United States of America (.us) in April 2024
#1 Google Optimize 
17.80%
#2 Optimizely 
16.26%
#3 OneSignal 
15.16%
#4 Adobe Target 
13.41%
#5 Complianz 
11.98%
#6 VWO 
4.69%
#7 Autopilot 
2.97%
#8 Kibo Personalization 
2.71%
#9 Instapage 
2.42%
#10 Dynamic Yield 
1.83%
#11 Etracker 
1.47%
#12 Zoho PageSense 
1.32%
#13 Convert 
1.17%
#14 Freshworks CRM 
1.10%
#15 ContentSquare 
0.73%
#16 Nosto 
0.66%
#17 ConvertFlow 
0.59%
#18 AB Tasty 
0.55%
#19 SiteSpect 
0.51%
#20 Decibel 
0.44%
#21 Yottaa 
0.44%
#22 Oracle Maxymiser 
0.37%
#23 Talkable 
0.33%
#24 Kameleoon 
0.29%
#25 Trbo 
0.22%
#26 Bloomreach Search & Merchandising 
0.15%
#27 Split 
0.15%
#28 HiConversion 
0.07%
#29 Bloomreach Discovery 
0.07%
#30 Frosmo 
0.07%
#31 Omniconvert 
0.07%
Technologies in A/B Testing in United States of America (.us)
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
OneSignal
OneSignal is a customer engagement messaging solution.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
VWO
VWO is a website testing and conversion optimisation platform.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Etracker
Etracker is a web optimisation solution.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Split
Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
Bloomreach Discovery
Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Omniconvert
Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
A/B Testing Market Share History in United States of America (.us) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Optimize | 19.66% | 19.49% | 19.60% | 19.45% | 18.92% | 18.45% | 18.26% | 18.24% | 18.15% | 18.02% | 17.80% |
| Optimizely | 16.74% | 16.32% | 16.24% | 16.29% | 16.24% | 16.20% | 16.19% | 16.17% | 16.19% | 16.23% | 16.26% |
| OneSignal | 15.80% | 15.38% | 15.26% | 15.20% | 15.08% | 15.04% | 15.03% | 15.01% | 15.03% | 15.10% | 15.16% |
| Adobe Target | 13.85% | 13.72% | 13.38% | 13.45% | 13.41% | 13.44% | 13.51% | 13.49% | 13.28% | 13.35% | 13.41% |
| Complianz | 10.28% | 11.48% | 11.39% | 11.56% | 11.85% | 12.10% | 12.20% | 12.18% | 12.09% | 11.93% | 11.98% |
| VWO | 3.97% | 4.19% | 4.27% | 4.15% | 4.20% | 4.43% | 4.50% | 4.50% | 4.65% | 4.67% | 4.69% |
| Autopilot | 2.92% | 2.92% | 2.93% | 2.95% | 2.94% | 2.94% | 2.94% | 2.94% | 2.94% | 2.95% | 2.97% |
| Kibo Personalization | 2.74% | 2.53% | 2.60% | 2.62% | 2.75% | 2.69% | 2.69% | 2.68% | 2.69% | 2.70% | 2.71% |
| Instapage | 2.38% | 2.38% | 2.39% | 2.40% | 2.39% | 2.40% | 2.40% | 2.39% | 2.40% | 2.41% | 2.42% |
| Dynamic Yield | 1.95% | 1.95% | 1.88% | 1.82% | 1.81% | 1.82% | 1.82% | 1.81% | 1.81% | 1.82% | 1.83% |
| Etracker | 1.44% | 1.37% | 1.45% | 1.45% | 1.45% | 1.45% | 1.45% | 1.45% | 1.45% | 1.46% | 1.47% |
| Zoho PageSense | 1.08% | 1.16% | 1.08% | 1.16% | 1.16% | 1.24% | 1.23% | 1.23% | 1.31% | 1.31% | 1.32% |
| Convert | 1.01% | 1.05% | 1.05% | 1.09% | 1.09% | 1.09% | 1.16% | 1.16% | 1.20% | 1.17% | 1.17% |
| Freshworks CRM | 0.97% | 0.87% | 0.98% | 0.98% | 1.20% | 1.20% | 1.20% | 1.20% | 1.20% | 1.09% | 1.10% |
| ConvertFlow | 0.58% | 0.58% | 0.65% | 0.58% | 0.58% | 0.65% | 0.58% | 0.65% | 0.65% | 0.66% | 0.59% |
| Decibel | 0.58% | 0.58% | 0.58% | 0.58% | 0.58% | 0.51% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
| Nosto | 0.51% | 0.51% | 0.51% | 0.58% | 0.58% | 0.65% | 0.65% | 0.65% | 0.65% | 0.66% | 0.66% |
| SiteSpect | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% |
| ContentSquare | 0.43% | 0.51% | 0.58% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.58% | 0.73% | 0.73% |
| Yottaa | 0.43% | 0.43% | 0.43% | 0.44% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
| AB Tasty | 0.51% | 0.51% | 0.58% | 0.55% | 0.58% | 0.58% | 0.58% | 0.58% | 0.58% | 0.58% | 0.55% |
| Talkable | 0.32% | 0.32% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% |
| Kameleoon | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| Oracle Maxymiser | 0.29% | 0.29% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.37% |
| Bloomreach Search & Merchandising | 0.14% | 0.14% | 0.14% | 0.15% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Split | 0.14% | 0.14% | 0.14% | 0.15% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| HiConversion | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Bloomreach Discovery | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Frosmo | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Omniconvert | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Trbo | 0.22% | 0.14% | 0.14% | 0.15% | 0.22% | 0.15% | 0.15% | 0.22% | 0.22% | 0.22% | 0.22% |