A/B Testing Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 29 web technologies in A/B Testing in Australia (.au). In April 2024 the most popular web technology in A/B Testing in Australia (.au) is Complianz with 22% market share. In second place there is Adobe Target with 12% market share. After that there are Google Optimize with 12%, VWO with 10% and Autopilot with 10% market share. Top 5 web technologies together have 67% market share. The remaining 24 web technologies in A/B Testing have a combined market share of 33%. Global A/B Testing market share report is available here.
About A/B Testing
We are tracking 29 different technologies in A/B Testing.
There are 12,357 websites using A/B Testing in Australia (.au websites) in out database.
A/B Testing Usage Statistics and Market Share in Australia (.au) in April 2024
#1 Complianz 
22.07%
#2 Adobe Target 
12.09%
#3 Google Optimize 
12.09%
#4 VWO 
10.16%
#5 Autopilot 
10.15%
#6 Optimizely 
9.90%
#7 OneSignal 
6.10%
#8 Zoho PageSense 
5.34%
#9 Freshworks CRM 
2.94%
#10 Convert 
1.72%
#11 Instapage 
1.46%
#12 ContentSquare 
0.81%
#13 Nosto 
0.81%
#14 Talkable 
0.75%
#15 AB Tasty 
0.65%
#16 Kibo Personalization 
0.57%
#17 ConvertFlow 
0.55%
#18 Dynamic Yield 
0.53%
#19 Decibel 
0.44%
#20 Kameleoon 
0.31%
#21 Etracker 
0.21%
#22 Oracle Maxymiser 
0.10%
#23 SiteSpect 
0.07%
#24 Omniconvert 
0.06%
#25 Bloomreach Search & Merchandising 
0.03%
#26 Leanplum 
0.03%
#27 Trbo 
0.03%
#28 Yottaa 
0.02%
#29 BrightInfo 
0.02%
Technologies in A/B Testing in Australia (.au)
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
VWO
VWO is a website testing and conversion optimisation platform.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
OneSignal
OneSignal is a customer engagement messaging solution.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
Etracker
Etracker is a web optimisation solution.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Omniconvert
Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
BrightInfo
BrightInfo is an automated content personalisation solution.
A/B Testing Market Share History in Australia (.au) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Optimize | 30.97% | 31.09% | 30.87% | 30.61% | 28.57% | 27.89% | 27.46% | 14.84% | 14.73% | 13.36% | 12.09% |
| Optimizely | 9.96% | 9.78% | 9.77% | 9.75% | 9.95% | 10.02% | 10.12% | 9.24% | 9.27% | 9.79% | 9.90% |
| Adobe Target | 11.77% | 11.47% | 11.50% | 11.54% | 11.86% | 11.88% | 11.84% | 13.78% | 13.62% | 11.99% | 12.09% |
| Autopilot | 9.41% | 9.38% | 9.31% | 9.20% | 9.41% | 9.48% | 9.46% | 9.74% | 9.70% | 10.01% | 10.15% |
| OneSignal | 5.43% | 5.45% | 5.44% | 5.45% | 5.52% | 5.45% | 5.53% | 5.84% | 5.90% | 5.96% | 6.10% |
| VWO | 3.33% | 3.37% | 3.43% | 3.66% | 4.04% | 4.38% | 4.61% | 8.29% | 8.46% | 10.00% | 10.16% |
| Complianz | 14.86% | 14.97% | 15.10% | 15.18% | 15.60% | 15.68% | 15.86% | 20.93% | 21.07% | 21.74% | 22.07% |
| Instapage | 1.69% | 1.71% | 1.68% | 1.68% | 1.72% | 1.74% | 1.75% | 1.69% | 1.69% | 1.43% | 1.46% |
| Freshworks CRM | 3.11% | 3.16% | 3.21% | 3.25% | 3.35% | 3.40% | 3.32% | 3.47% | 3.35% | 2.90% | 2.94% |
| Convert | 0.84% | 0.81% | 0.87% | 0.90% | 0.98% | 1.01% | 1.04% | 1.51% | 1.58% | 1.69% | 1.72% |
| Nosto | 0.90% | 0.87% | 0.85% | 0.81% | 0.83% | 0.80% | 0.77% | 0.86% | 0.85% | 0.81% | 0.81% |
| ContentSquare | 0.45% | 0.54% | 0.52% | 0.49% | 0.45% | 0.50% | 0.51% | 0.64% | 0.62% | 0.82% | 0.81% |
| Zoho PageSense | 3.44% | 3.49% | 3.47% | 3.49% | 3.64% | 3.67% | 3.71% | 4.57% | 4.59% | 5.23% | 5.34% |
| Dynamic Yield | 0.58% | 0.59% | 0.60% | 0.59% | 0.59% | 0.59% | 0.59% | 0.61% | 0.61% | 0.54% | 0.53% |
| ConvertFlow | 0.28% | 0.39% | 0.42% | 0.43% | 0.43% | 0.43% | 0.42% | 0.53% | 0.55% | 0.52% | 0.55% |
| AB Tasty | 0.44% | 0.44% | 0.46% | 0.45% | 0.45% | 0.44% | 0.46% | 0.67% | 0.64% | 0.64% | 0.65% |
| Kibo Personalization | 0.47% | 0.47% | 0.47% | 0.53% | 0.54% | 0.55% | 0.56% | 0.61% | 0.59% | 0.57% | 0.57% |
| Yottaa | 0.40% | 0.39% | 0.39% | 0.39% | 0.40% | 0.40% | 0.27% | 0.09% | 0.07% | 0.02% | 0.02% |
| Oracle Maxymiser | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.18% | 0.18% | 0.16% | 0.15% | 0.10% | 0.10% |
| Bloomreach Search & Merchandising | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Decibel | 0.25% | 0.26% | 0.27% | 0.25% | 0.28% | 0.25% | 0.27% | 0.39% | 0.40% | 0.41% | 0.44% |
| Talkable | 0.60% | 0.61% | 0.57% | 0.57% | 0.59% | 0.61% | 0.60% | 0.73% | 0.74% | 0.74% | 0.75% |
| Etracker | 0.12% | 0.11% | 0.12% | 0.12% | 0.11% | 0.11% | 0.13% | 0.19% | 0.19% | 0.21% | 0.21% |
| Kameleoon | 0.25% | 0.23% | 0.23% | 0.24% | 0.25% | 0.24% | 0.24% | 0.27% | 0.28% | 0.30% | 0.31% |
| SiteSpect | 0.08% | 0.07% | 0.07% | 0.06% | 0.08% | 0.08% | 0.09% | 0.05% | 0.04% | 0.07% | 0.07% |
| Leanplum | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% |
| Omniconvert | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.06% | 0.06% | 0.06% | 0.06% |
| Trbo | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.04% | 0.04% | 0.02% | 0.03% |