A/B Testing Usage Statistics and Market Share in New Zealand (.nz)
We are tracking usage statistics and market share of 27 web technologies in A/B Testing in New Zealand (.nz). In April 2024 the most popular web technology in A/B Testing in New Zealand (.nz) is Google Optimize with 40% market share. In second place there is Optimizely with 14% market share. After that there are Adobe Target with 12%, VWO with 5% and Autopilot with 5% market share. Top 5 web technologies together have 75% market share. The remaining 22 web technologies in A/B Testing have a combined market share of 25%. Global A/B Testing market share report is available here.
About A/B Testing
We are tracking 27 different technologies in A/B Testing.
There are 2,894 websites using A/B Testing in New Zealand (.nz websites) in out database.
A/B Testing Usage Statistics and Market Share in New Zealand (.nz) in April 2024
#1 Google Optimize 
39.94%
#2 Optimizely 
13.82%
#3 Adobe Target 
11.89%
#4 VWO 
6.57%
#5 Autopilot 
4.77%
#6 Complianz 
4.66%
#7 OneSignal 
4.08%
#8 Nosto 
2.83%
#9 Zoho PageSense 
2.21%
#10 Freshworks CRM 
1.45%
#11 Kibo Personalization 
1.31%
#12 Dynamic Yield 
1.17%
#13 AB Tasty 
1.07%
#14 Yottaa 
0.83%
#15 Convert 
0.76%
#16 Instapage 
0.73%
#17 Decibel 
0.41%
#18 Etracker 
0.35%
#19 ContentSquare 
0.28%
#20 ConvertFlow 
0.28%
#21 Oracle Maxymiser 
0.21%
#22 Bloomreach Discovery 
0.14%
#23 SiteSpect 
0.07%
#24 Trbo 
0.07%
#25 HiConversion 
0.03%
#26 Kameleoon 
0.03%
#27 Omniconvert 
0.03%
Technologies in A/B Testing in New Zealand (.nz)
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
VWO
VWO is a website testing and conversion optimisation platform.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
OneSignal
OneSignal is a customer engagement messaging solution.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Etracker
Etracker is a web optimisation solution.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Bloomreach Discovery
Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
Omniconvert
Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
A/B Testing Market Share History in New Zealand (.nz) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Optimize | 43.73% | 43.06% | 42.86% | 42.54% | 41.88% | 41.21% | 40.52% | 40.57% | 40.44% | 40.10% | 39.94% |
| Optimizely | 13.80% | 13.46% | 13.36% | 13.35% | 13.62% | 13.67% | 13.56% | 13.65% | 13.68% | 13.77% | 13.82% |
| Adobe Target | 12.47% | 12.10% | 12.21% | 12.08% | 12.21% | 12.21% | 12.30% | 11.91% | 11.84% | 11.84% | 11.89% |
| VWO | 4.94% | 5.33% | 5.58% | 5.42% | 5.57% | 5.77% | 6.01% | 6.16% | 6.36% | 6.61% | 6.57% |
| Autopilot | 4.68% | 4.68% | 4.53% | 4.51% | 4.63% | 4.68% | 4.71% | 4.72% | 4.72% | 4.75% | 4.77% |
| OneSignal | 3.90% | 4.10% | 3.87% | 3.98% | 4.02% | 4.07% | 4.10% | 4.11% | 4.04% | 4.06% | 4.08% |
| Complianz | 3.80% | 4.39% | 4.53% | 4.70% | 4.63% | 4.48% | 4.51% | 4.52% | 4.52% | 4.65% | 4.66% |
| Nosto | 2.73% | 2.60% | 2.63% | 2.68% | 2.75% | 2.78% | 2.80% | 2.81% | 2.81% | 2.82% | 2.83% |
| Zoho PageSense | 1.82% | 2.08% | 2.17% | 2.15% | 2.15% | 2.17% | 2.25% | 2.26% | 2.26% | 2.27% | 2.21% |
| Freshworks CRM | 1.36% | 1.46% | 1.48% | 1.57% | 1.51% | 1.53% | 1.54% | 1.54% | 1.54% | 1.45% | 1.45% |
| Dynamic Yield | 1.23% | 1.24% | 1.25% | 1.24% | 1.14% | 1.15% | 1.16% | 1.16% | 1.16% | 1.17% | 1.17% |
| Kibo Personalization | 0.97% | 0.98% | 1.12% | 1.11% | 1.14% | 1.15% | 1.16% | 1.16% | 1.16% | 1.24% | 1.31% |
| Instapage | 0.78% | 0.78% | 0.69% | 0.69% | 0.70% | 0.71% | 0.72% | 0.72% | 0.72% | 0.72% | 0.73% |
| Yottaa | 0.88% | 0.88% | 0.89% | 0.88% | 0.91% | 0.92% | 0.92% | 0.92% | 0.92% | 0.83% | 0.83% |
| Convert | 0.62% | 0.59% | 0.59% | 0.59% | 0.60% | 0.68% | 0.75% | 0.75% | 0.79% | 0.76% | 0.76% |
| AB Tasty | 0.49% | 0.52% | 0.49% | 0.69% | 0.74% | 0.95% | 1.06% | 1.06% | 1.06% | 1.07% | 1.07% |
| Decibel | 0.45% | 0.46% | 0.46% | 0.46% | 0.47% | 0.47% | 0.48% | 0.48% | 0.48% | 0.41% | 0.41% |
| Etracker | 0.32% | 0.33% | 0.33% | 0.33% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.35% |
| ConvertFlow | 0.26% | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.28% | 0.28% |
| ContentSquare | 0.26% | 0.20% | 0.20% | 0.26% | 0.20% | 0.20% | 0.20% | 0.27% | 0.27% | 0.28% | 0.28% |
| Oracle Maxymiser | 0.19% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.21% |
| Bloomreach Discovery | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| SiteSpect | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Trbo | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| HiConversion | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Kameleoon | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.07% | 0.07% | 0.07% | 0.03% | 0.03% |