A/B Testing Usage Statistics and Market Share in Japan (.jp)
We are tracking usage statistics and market share of 28 web technologies in A/B Testing in Japan (.jp). In April 2024 the most popular web technology in A/B Testing in Japan (.jp) is Google Optimize with 54% market share. In second place there is Adobe Target with 13% market share. After that there are OneSignal with 10%, VWO with 4% and Optimizely with 4% market share. Top 5 web technologies together have 85% market share. The remaining 23 web technologies in A/B Testing have a combined market share of 15%. Global A/B Testing market share report is available here.
About A/B Testing
We are tracking 28 different technologies in A/B Testing.
There are 4,357 websites using A/B Testing in Japan (.jp websites) in out database.
A/B Testing Usage Statistics and Market Share in Japan (.jp) in April 2024
#1 Google Optimize 
54.10%
#2 Adobe Target 
12.94%
#3 OneSignal 
10.19%
#4 VWO 
4.41%
#5 Optimizely 
3.99%
#6 Complianz 
2.62%
#7 ContentSquare 
2.48%
#8 Convert 
1.49%
#9 Dynamic Yield 
1.10%
#10 Zoho PageSense 
1.10%
#11 Autopilot 
0.76%
#12 Decibel 
0.73%
#13 AB Tasty 
0.69%
#14 Instapage 
0.55%
#15 Freshworks CRM 
0.48%
#16 Oracle Maxymiser 
0.46%
#17 Etracker 
0.41%
#18 Nosto 
0.28%
#19 Talkable 
0.28%
#20 Kibo Personalization 
0.23%
#21 SiteSpect 
0.18%
#22 Qubit 
0.14%
#23 Kameleoon 
0.11%
#24 ConvertFlow 
0.09%
#25 Yottaa 
0.07%
#26 Frosmo 
0.05%
#27 Trbo 
0.05%
#28 HiConversion 
0.02%
Technologies in A/B Testing in Japan (.jp)
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
OneSignal
OneSignal is a customer engagement messaging solution.
VWO
VWO is a website testing and conversion optimisation platform.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Etracker
Etracker is a web optimisation solution.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Qubit
Qubit is a SaaS based persuasive personalisation at scale services.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
A/B Testing Market Share History in Japan (.jp) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Optimize | 60.00% | 60.38% | 59.81% | 59.89% | 57.47% | 56.00% | 54.93% | 54.88% | 54.91% | 54.41% | 54.10% |
| Adobe Target | 12.04% | 11.87% | 11.97% | 11.94% | 12.64% | 12.93% | 13.12% | 13.11% | 12.99% | 12.86% | 12.94% |
| OneSignal | 9.07% | 9.15% | 9.07% | 9.03% | 9.70% | 9.82% | 9.97% | 9.96% | 10.00% | 10.09% | 10.19% |
| Optimizely | 3.97% | 3.94% | 3.91% | 3.74% | 3.72% | 3.80% | 3.90% | 3.94% | 3.92% | 3.95% | 3.99% |
| VWO | 2.65% | 2.52% | 2.74% | 2.83% | 3.42% | 3.87% | 4.19% | 4.19% | 4.12% | 4.36% | 4.41% |
| Complianz | 2.23% | 2.26% | 2.42% | 2.49% | 2.60% | 2.67% | 2.71% | 2.64% | 2.65% | 2.66% | 2.62% |
| ContentSquare | 2.09% | 2.07% | 2.22% | 2.02% | 2.12% | 2.27% | 2.30% | 2.30% | 2.31% | 2.59% | 2.48% |
| Convert | 1.24% | 1.28% | 1.25% | 1.32% | 1.43% | 1.44% | 1.47% | 1.46% | 1.47% | 1.48% | 1.49% |
| Dynamic Yield | 1.00% | 0.94% | 0.93% | 1.05% | 1.04% | 1.11% | 1.13% | 1.13% | 1.13% | 1.09% | 1.10% |
| Decibel | 0.84% | 0.65% | 0.73% | 0.69% | 0.65% | 0.71% | 0.68% | 0.72% | 0.68% | 0.73% | 0.73% |
| Zoho PageSense | 0.76% | 0.81% | 0.85% | 0.89% | 0.87% | 0.93% | 0.95% | 0.99% | 1.00% | 1.09% | 1.10% |
| Autopilot | 0.66% | 0.67% | 0.67% | 0.67% | 0.71% | 0.73% | 0.74% | 0.74% | 0.75% | 0.75% | 0.76% |
| Instapage | 0.54% | 0.55% | 0.54% | 0.49% | 0.52% | 0.53% | 0.54% | 0.54% | 0.54% | 0.55% | 0.55% |
| Etracker | 0.40% | 0.37% | 0.40% | 0.40% | 0.39% | 0.40% | 0.41% | 0.41% | 0.41% | 0.36% | 0.41% |
| Freshworks CRM | 0.36% | 0.37% | 0.36% | 0.36% | 0.39% | 0.40% | 0.47% | 0.47% | 0.48% | 0.48% | 0.48% |
| AB Tasty | 0.36% | 0.39% | 0.38% | 0.38% | 0.45% | 0.47% | 0.52% | 0.50% | 0.61% | 0.68% | 0.69% |
| Nosto | 0.28% | 0.28% | 0.28% | 0.20% | 0.22% | 0.22% | 0.23% | 0.27% | 0.27% | 0.27% | 0.28% |
| Oracle Maxymiser | 0.40% | 0.41% | 0.40% | 0.40% | 0.43% | 0.44% | 0.45% | 0.45% | 0.45% | 0.45% | 0.46% |
| Talkable | 0.18% | 0.18% | 0.18% | 0.24% | 0.26% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.28% |
| Yottaa | 0.12% | 0.12% | 0.12% | 0.12% | 0.13% | 0.13% | 0.14% | 0.14% | 0.14% | 0.07% | 0.07% |
| Kibo Personalization | 0.20% | 0.20% | 0.20% | 0.20% | 0.22% | 0.22% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% |
| Qubit | 0.16% | 0.16% | 0.16% | 0.16% | 0.17% | 0.13% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| SiteSpect | 0.16% | 0.16% | 0.14% | 0.18% | 0.17% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% |
| Kameleoon | 0.10% | 0.10% | 0.10% | 0.12% | 0.13% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Trbo | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| ConvertFlow | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.09% | 0.09% | 0.09% | 0.05% | 0.09% |
| Frosmo | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| HiConversion | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |