Web Technologies Used by motherhood.com

Plyr is a simple, lightweight, accessible and customizable HTML5, YouTube and Vimeo media player that supports modern browsers.

Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

Kiwi Sizing is a size chart and a recommender plugin on the Shopify platform.

Klarna Checkout is a complete payment solution where Klarna handles a store's entire checkout.

Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.

Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.

Webpack is an open-source JavaScript module bundler, primarily for JavaScript, but it can transform front-end assets like HTML, CSS, and images if the corresponding plugins are included. Webpack takes modules with dependencies and generates static assets representing those modules.

Babel is a free and open-source transcompiler for writing next generation JavaScript.

Klaviyo is an email marketing platform for online businesses.

Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.

FancyBox is a tool for displaying images, html content and multi-media in a Mac-style "lightbox" that floats overtop of web page.

Modernizr is a JavaScript library which is designed to detect HTML5 and CSS3 features in various browsers, which lets JavaScript avoid using unimplemented features or use a workaround such as a shim to emulate them. Modernizr aims to provide this feature detection in a complete and standardized manner.

jQuery is a JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax. It is free, open-source software using the permissive MIT License.

boomerang is a JavaScript library that measures the page load time experienced by real users, commonly called RUM (Real User Measurement).

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

InstantClick is a JavaScript library that speeds up your website, making navigation faster.

LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.

Cloudflare Network Error Logging is a browser-based technology used to quickly identify problems with site visitors connecting to Cloudflare.

Adobe Fonts (formerly Typekit) is an online service which offers a subscription library of high-quality fonts. The fonts may be used directly on websites or synced via Adobe Creative Cloud to applications on the subscriber's computers.

Shopify is an e-commerce platform for online stores and retail point-of-sale systems.

Cloudflare is a company that provides content delivery network services, DDoS mitigation, Internet security and distributed domain name server services. Cloudflare's services sit between the visitor and the Cloudflare user's hosting provider, acting as a reverse proxy for websites.

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.

Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.

Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.

Microsoft Advertising is an online advertising platform developed by Microsoft.

AccessiBe is an accessibility overlay which claims to provide ADA and WCAG compliance. The system scans and analyzes a website, and applies adjustments which they claim make your website ADA and WCAG 2.1 compliant.

Google Optimize allows you to test variants of web pages and see how they perform.