Global Tag Managers Usage Statistics and Market Share

We are tracking usage statistics and market share of 11 web technologies in Tag Managers. In March 2023 the most popular web technology in Tag Managers is Google Tag Manager with 98% market share. In second place there is Adobe Experience Platform Launch with 1% market share. After that there are Adobe DTM with 0%, Tealium with 0% and TagCommander with 0% market share. Top 5 web technologies together have 100% market share.

Tag Managers Market Share in March 2023
About Tag Managers

Tag Managers are tag management systems designed to manage JavaScript and HTML tags used for tracking and analytics on websites.

We are tracking 11 different technologies in Tag Managers.

There are 13,702,154 websites using Tag Managers in out database.

Tag Managers Usage Statistics and Market Share in March 2023
Technologies in Tag Managers
  • Google Tag Manager Google Tag Manager

    Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

  • Adobe Experience Platform Launch Adobe Experience Platform Launch

    Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.

  • Adobe DTM Adobe DTM

    Adobe Dynamic Tag Management (Adobe DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems.

  • Tealium Tealium

    Tealium is a US company that sells enterprise tag management system and marketing software.

  • TagCommander TagCommander

    TagCommander is an enterprise tag management system (TMS) that makes it easy to add and remove vendor tags from your Drupal-based websites.

  • Ensighten Ensighten

    Ensighten provides client-side detection and prevention of unauthorized leakage and data theft.

  • Matomo Tag Manager Matomo Tag Manager

    Matomo Tag Manager manages tracking and marketing tags.

  • Signal Signal

    Signal is a cross-platform encrypted messaging service.

  • Commanders Act TagCommander Commanders Act TagCommander

    Commanders Act TagCommander is a European company providing a tag management product designed to handle website tags.

  • Yottaa Yottaa

    Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.

  • Yahoo! Tag Manager Yahoo! Tag Manager

Tag Managers Market Share History in Last 12 Months
Technology May 2022June 2022July 2022August 2022September 2022October 2022November 2022December 2022January 2023February 2023March 2023
Google Tag Manager97.83%97.85%97.92%98.00%98.02%98.10%98.14%98.16%98.20%98.22%99.19%
Adobe Experience Platform Launch0.76%0.76%0.74%0.75%0.74%0.72%0.71%0.70%0.71%0.70%0.70%
Adobe DTM0.53%0.53%0.50%0.46%0.45%0.43%0.42%0.41%0.39%0.38%0.38%
Matomo Tag Manager0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.07%0.07%0.07%
Yahoo! Tag Manager0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Websites using Tag Managers in other countries