Global Tag Managers Usage Statistics and Market Share - Google Tag Manager, Adobe Experience Platform Launch, Adobe DTM, Tealium, TagCommander, Ensighten, Matomo Tag Manager, Signal...

We are tracking usage statistics and market share of 11 web technologies in Tag Managers. In August 2022 the most popular web technology in Tag Managers is Google Tag Manager with 98% market share. In second place there is Adobe Experience Platform Launch with 1% market share. After that there are Adobe DTM with 0%, Tealium with 0% and TagCommander with 0% market share. Top 5 web technologies together have 100% market share.

Tag Managers Market Share in August 2022
About Tag Managers

Tag Managers are tag management systems designed to manage JavaScript and HTML tags used for tracking and analytics on websites.

We are tracking 11 different technologies in Tag Managers.

There are 11,668,517 websites using Tag Managers in out database.

Tag Managers Usage Statistics and Market Share in August 2022
Technologies in Tag Managers
  • Google Tag Manager Google Tag Manager

    Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.

  • Adobe Experience Platform Launch Adobe Experience Platform Launch

    Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.

  • Adobe DTM Adobe DTM

    Adobe Dynamic Tag Management (Adobe DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems.

  • Tealium Tealium

    Tealium is a US company that sells enterprise tag management system and marketing software.

  • TagCommander TagCommander

    TagCommander is an enterprise tag management system (TMS) that makes it easy to add and remove vendor tags from your Drupal-based websites.

  • Ensighten Ensighten

    Ensighten provides client-side detection and prevention of unauthorized leakage and data theft.

  • Matomo Tag Manager Matomo Tag Manager

    Matomo Tag Manager manages tracking and marketing tags.

  • Signal Signal

    Signal is a cross-platform encrypted messaging service.

  • Yottaa Yottaa

    Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.

  • Commanders Act TagCommander Commanders Act TagCommander

    Commanders Act TagCommander is a European company providing a tag management product designed to handle website tags.

  • Yahoo! Tag Manager Yahoo! Tag Manager

Tag Managers Market Share History in Last 12 Months
Technology September 2021October 2021November 2021December 2021January 2022February 2022March 2022April 2022May 2022June 2022July 2022August 2022
Google Tag Manager97.63%97.67%97.70%97.72%97.74%97.76%97.78%97.80%97.83%97.85%97.92%97.97%
Adobe Experience Platform Launch0.76%0.77%0.77%0.77%0.77%0.77%0.76%0.76%0.76%0.76%0.74%0.76%
Adobe DTM0.61%0.60%0.59%0.58%0.57%0.56%0.55%0.54%0.53%0.53%0.50%0.47%
Tealium0.49%0.47%0.47%0.46%0.46%0.45%0.45%0.44%0.43%0.43%0.41%0.39%
TagCommander0.22%0.21%0.21%0.21%0.21%0.21%0.21%0.21%0.20%0.20%0.20%0.19%
Ensighten0.15%0.14%0.14%0.14%0.14%0.13%0.13%0.13%0.13%0.12%0.12%0.11%
Matomo Tag Manager0.07%0.07%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%
Signal0.06%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.04%
Yottaa0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Yahoo! Tag Manager0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Websites using Tag Managers in other countries
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