Global Tag Managers Usage Statistics and Market Share
We are tracking usage statistics and market share of 11 web technologies in Tag Managers. In April 2025 the most popular web technology in Tag Managers is Google Tag Manager with 99% market share. In second place there is Adobe Experience Platform Launch with 1% market share. After that there are Adobe DTM with 0%, Tealium with 0% and Matomo Tag Manager with 0% market share. Top 5 web technologies together have 100% market share.
About Tag Managers
Tag Managers are tag management systems designed to manage JavaScript and HTML tags used for tracking and analytics on websites.
We are tracking 11 different technologies in Tag Managers.
There are 15,691,475 websites using Tag Managers in out database.
Tag Managers Usage Statistics and Market Share in April 2025
#1 Google Tag Manager 
98.68%
#2 Adobe Experience Platform Launch 
0.63%
#3 Adobe DTM 
0.22%
#4 Tealium 
0.18%
#5 Matomo Tag Manager 
0.11%
#6 Ensighten 
0.06%
#7 TagCommander 
0.06%
#8 Commanders Act TagCommander 
0.04%
#9 Signal 
0.02%
#10 Yottaa 
0.00%
#11 Yahoo! Tag Manager 
0.00%
Technologies in Tag Managers
Google Tag Manager
Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.
Adobe Experience Platform Launch
Adobe Experience Platform Launch is a digital experience optimization tool that allows businesses to easily manage and deploy tags, variables, and rules across multiple channels and platforms. The platform provides a flexible and intuitive interface to automate tracking, personalization, and optimization of customer experiences. It seamlessly integrates with other Adobe products, enabling advanced analytics and data collection.
Adobe DTM
Adobe Dynamic Tag Management (Adobe DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Matomo Tag Manager
Matomo Tag Manager is a tool that allows users to manage and deploy tracking tags on their website without needing to modify any code. It provides an intuitive interface for adding, editing, and organizing tags, making it easier to track user behavior and website performance. It works seamlessly with the Matomo analytics platform to offer comprehensive insights and analytics.
Ensighten
Ensighten provides client-side detection and prevention of unauthorized leakage and data theft.
TagCommander
TagCommander is a cloud-based, all-in-one tag management platform designed to help marketers and web developers manage and deploy tags, snippets, and scripts on websites efficiently. It offers a user-friendly interface, version control, and automation capabilities to streamline the tagging process and improve website performance.
Commanders Act TagCommander
Commanders Act TagCommander is a robust web tag management solution that allows businesses to efficiently manage, deploy, and track various web tags and scripts across multiple websites and digital properties, ensuring consistency and accuracy in data collection and marketing automation.
Signal
Signal is a marketing automation platform for B2B companies that helps them to manage their customer data, automate marketing workflows, and deliver personalized experiences to their target audience. The platform integrates with popular CRM and marketing tools, allowing businesses to streamline their marketing processes, improve lead generation and nurture, and ultimately drive more conversions and revenue.
Yottaa
Yottaa is a cloud-based tag management platform that simplifies the deployment, management, and optimization of website tags, ensuring enhanced user experience and improved digital analytics. Yottaa's scalable and flexible solution allows businesses to efficiently manage multiple tags across various digital channels without compromising on performance.
Yahoo! Tag Manager
Yahoo! Tag Manager is a service for managing and deploying tracking tags on websites, simplifying the process and improving efficiency. It enables users to add, edit, and remove tracking codes without needing direct access to the website's code. This tool helps businesses and website owners collect valuable data for analytics and optimization purposes. It integrates seamlessly with various analytics and marketing tools.
Tag Managers Market Share History in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Tag Manager | 98.54% | 98.55% | 98.57% | 98.59% | 98.60% | 98.60% | 98.62% | 98.64% | 98.65% | 98.67% | 98.68% |
| Adobe Experience Platform Launch | 0.66% | 0.66% | 0.66% | 0.66% | 0.65% | 0.65% | 0.65% | 0.64% | 0.64% | 0.63% | 0.63% |
| Adobe DTM | 0.26% | 0.26% | 0.25% | 0.25% | 0.25% | 0.24% | 0.23% | 0.23% | 0.22% | 0.22% | 0.22% |
| Tealium | 0.22% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.20% | 0.19% | 0.19% | 0.19% | 0.18% |
| Matomo Tag Manager | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% | 0.11% | 0.11% | 0.11% |
| TagCommander | 0.08% | 0.08% | 0.08% | 0.08% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% |
| Ensighten | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Commanders Act TagCommander | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Signal | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Yottaa | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yahoo! Tag Manager | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |