Global Tag Managers Usage Statistics and Market Share

We are tracking usage statistics and market share of 11 web technologies in Tag Managers. In April 2025 the most popular web technology in Tag Managers is Google Tag Manager with 99% market share. In second place there is Adobe Experience Platform Launch with 1% market share. After that there are Adobe DTM with 0%, Tealium with 0% and Matomo Tag Manager with 0% market share. Top 5 web technologies together have 100% market share.

Tag Managers Market Share in April 2025
About Tag Managers

Tag Managers are tag management systems designed to manage JavaScript and HTML tags used for tracking and analytics on websites.

We are tracking 11 different technologies in Tag Managers.

There are 15,691,475 websites using Tag Managers in out database.

Tag Managers Usage Statistics and Market Share in April 2025
Technologies in Tag Managers
  • Google Tag Manager Google Tag Manager

    Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

  • Adobe Experience Platform Launch Adobe Experience Platform Launch

    Adobe Experience Platform Launch is a digital experience optimization tool that allows businesses to easily manage and deploy tags, variables, and rules across multiple channels and platforms. The platform provides a flexible and intuitive interface to automate tracking, personalization, and optimization of customer experiences. It seamlessly integrates with other Adobe products, enabling advanced analytics and data collection.

  • Adobe DTM Adobe DTM

    Adobe Dynamic Tag Management (Adobe DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems.

  • Tealium Tealium

    Tealium is a US company that sells enterprise tag management system and marketing software.

  • Matomo Tag Manager Matomo Tag Manager

    Matomo Tag Manager is a tool that allows users to manage and deploy tracking tags on their website without needing to modify any code. It provides an intuitive interface for adding, editing, and organizing tags, making it easier to track user behavior and website performance. It works seamlessly with the Matomo analytics platform to offer comprehensive insights and analytics.

  • Ensighten Ensighten

    Ensighten provides client-side detection and prevention of unauthorized leakage and data theft.

  • TagCommander TagCommander

    TagCommander is a cloud-based, all-in-one tag management platform designed to help marketers and web developers manage and deploy tags, snippets, and scripts on websites efficiently. It offers a user-friendly interface, version control, and automation capabilities to streamline the tagging process and improve website performance.

  • Commanders Act TagCommander Commanders Act TagCommander

    Commanders Act TagCommander is a robust web tag management solution that allows businesses to efficiently manage, deploy, and track various web tags and scripts across multiple websites and digital properties, ensuring consistency and accuracy in data collection and marketing automation.

  • Signal Signal

    Signal is a marketing automation platform for B2B companies that helps them to manage their customer data, automate marketing workflows, and deliver personalized experiences to their target audience. The platform integrates with popular CRM and marketing tools, allowing businesses to streamline their marketing processes, improve lead generation and nurture, and ultimately drive more conversions and revenue.

  • Yottaa Yottaa

    Yottaa is a cloud-based tag management platform that simplifies the deployment, management, and optimization of website tags, ensuring enhanced user experience and improved digital analytics. Yottaa's scalable and flexible solution allows businesses to efficiently manage multiple tags across various digital channels without compromising on performance.

  • Yahoo! Tag Manager Yahoo! Tag Manager

    Yahoo! Tag Manager is a service for managing and deploying tracking tags on websites, simplifying the process and improving efficiency. It enables users to add, edit, and remove tracking codes without needing direct access to the website's code. This tool helps businesses and website owners collect valuable data for analytics and optimization purposes. It integrates seamlessly with various analytics and marketing tools.

Tag Managers Market Share History in Last 12 Months
Technology June 2024July 2024August 2024September 2024October 2024November 2024December 2024January 2025February 2025March 2025April 2025
Google Tag Manager98.54%98.55%98.57%98.59%98.60%98.60%98.62%98.64%98.65%98.67%98.68%
Adobe Experience Platform Launch0.66%0.66%0.66%0.66%0.65%0.65%0.65%0.64%0.64%0.63%0.63%
Adobe DTM0.26%0.26%0.25%0.25%0.25%0.24%0.23%0.23%0.22%0.22%0.22%
Tealium0.22%0.21%0.21%0.21%0.20%0.20%0.20%0.19%0.19%0.19%0.18%
Matomo Tag Manager0.09%0.09%0.09%0.09%0.09%0.09%0.10%0.10%0.11%0.11%0.11%
TagCommander0.08%0.08%0.08%0.08%0.07%0.07%0.07%0.06%0.06%0.06%0.06%
Ensighten0.07%0.07%0.07%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%
Commanders Act TagCommander0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Signal0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Yottaa0.01%0.01%0.01%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Yahoo! Tag Manager0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Websites using Tag Managers in other countries
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