Global Tag Managers Usage Statistics and Market Share
We are tracking usage statistics and market share of 11 web technologies in Tag Managers. In October 2023 the most popular web technology in Tag Managers is Google Tag Manager with 98% market share. In second place there is Adobe Experience Platform Launch with 1% market share. After that there are Adobe DTM with 0%, Tealium with 0% and TagCommander with 0% market share. Top 5 web technologies together have 100% market share.
About Tag Managers
Tag Managers are tag management systems designed to manage JavaScript and HTML tags used for tracking and analytics on websites.
We are tracking 11 different technologies in Tag Managers.
There are 14,452,481 websites using Tag Managers in out database.
Tag Managers Usage Statistics and Market Share in October 2023
#1 Google Tag Manager 
98.43%
#2 Adobe Experience Platform Launch 
0.69%
#3 Adobe DTM 
0.29%
#4 Tealium 
0.24%
#5 TagCommander 
0.13%
#6 Matomo Tag Manager 
0.08%
#7 Ensighten 
0.07%
#8 Commanders Act TagCommander 
0.04%
#9 Signal 
0.03%
#10 Yottaa 
0.01%
#11 Yahoo! Tag Manager 
0.00%
Technologies in Tag Managers
Google Tag Manager
Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.
Adobe Experience Platform Launch
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Adobe DTM
Adobe Dynamic Tag Management (Adobe DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
TagCommander
TagCommander is an enterprise tag management system (TMS) that makes it easy to add and remove vendor tags from your Drupal-based websites.
Matomo Tag Manager
Matomo Tag Manager manages tracking and marketing tags.
Ensighten
Ensighten provides client-side detection and prevention of unauthorized leakage and data theft.
Commanders Act TagCommander
Commanders Act TagCommander is a European company providing a tag management product designed to handle website tags.
Signal
Signal is a cross-platform encrypted messaging service.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Yahoo! Tag Manager
Tag Managers Market Share History in Last 12 Months
| Technology | December 2022 | January 2023 | February 2023 | March 2023 | April 2023 | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Tag Manager | 98.16% | 98.20% | 98.22% | 99.19% | 98.27% | 98.29% | 98.35% | 98.40% | 98.42% | 98.43% | 98.43% |
| Adobe Experience Platform Launch | 0.70% | 0.71% | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% | 0.69% | 0.69% | 0.69% | 0.69% |
| Adobe DTM | 0.41% | 0.39% | 0.38% | 0.38% | 0.36% | 0.35% | 0.32% | 0.30% | 0.29% | 0.29% | 0.29% |
| Tealium | 0.33% | 0.32% | 0.31% | 0.31% | 0.30% | 0.29% | 0.27% | 0.25% | 0.24% | 0.24% | 0.24% |
| TagCommander | 0.17% | 0.16% | 0.16% | 0.16% | 0.15% | 0.15% | 0.14% | 0.13% | 0.13% | 0.13% | 0.13% |
| Ensighten | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.08% | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% |
| Matomo Tag Manager | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Signal | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Commanders Act TagCommander | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% |
| Yottaa | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Yahoo! Tag Manager | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |