Global Personalisation Usage Statistics and Market Share
We are tracking usage statistics and market share of 66 web technologies in Personalisation. In October 2023 the most popular web technology in Personalisation is Adobe Target with 36% market share. In second place there is Bold Commerce with 7% market share. After that there are Kiwi Sizing with 5%, HulkApps Infinite Product Options with 4% and Salesforce Interaction Studio with 4% market share. Top 5 web technologies together have 56% market share. The remaining 61 web technologies in Personalisation have a combined market share of 44%.
About Personalisation
We are tracking 66 different technologies in Personalisation.
There are 105,960 websites using Personalisation in out database.
Personalisation Usage Statistics and Market Share in October 2023
#1 Adobe Target 
36.01%
#2 Bold Commerce 
7.33%
#3 Kiwi Sizing 
5.12%
#4 HulkApps Infinite Product Options 
4.32%
#5 Salesforce Interaction Studio 
3.83%
#6 Zoho PageSense 
3.70%
#7 Kibo Personalization 
3.70%
#8 Attentive 
3.52%
#9 Dynamic Yield 
2.91%
#10 Nosto 
2.42%
#11 Coveo 
2.31%
#12 Clerk.io 
2.14%
#13 Sailthru 
2.12%
#14 Retail Rocket 
1.72%
#15 Movable Ink 
1.68%
#16 LimeSpot 
1.35%
#17 Oracle Maxymiser 
1.35%
#18 Demandbase 
1.32%
#19 Piano 
1.29%
#20 Cxense 
1.20%
#21 Rebuy 
0.98%
#22 Twik 
0.84%
#23 WebEngage 
0.72%
#24 The Hotels Network 
0.70%
#25 Trbo 
0.57%
#26 Justuno 
0.57%
#27 Personizely 
0.54%
#28 Connectif 
0.54%
#29 Zakeke 
0.50%
#30 Acquia Personalization 
0.43%
#31 Raptor 
0.37%
#32 Yieldify 
0.37%
#33 RichRelevance 
0.33%
#34 Qubit 
0.31%
#35 Obviyo 
0.28%
#36 SalesFire 
0.24%
#37 Findify 
0.24%
#38 Rokt 
0.21%
#39 Beyable 
0.18%
#40 Unbxd 
0.17%
#41 Blueknow 
0.14%
#42 RevLifter 
0.14%
#43 Linx Impulse 
0.14%
#44 Attraqt 
0.12%
#45 Actito 
0.11%
#46 SaleCycle 
0.10%
#47 Apptus 
0.09%
#48 Reflektion 
0.09%
#49 PersonaClick 
0.08%
#50 Vue.ai 
0.07%
#51 VerifyPass 
0.06%
#52 Loop54 
0.06%
#53 BySide 
0.05%
#54 4-Tell 
0.05%
#55 Fanplayr 
0.04%
#56 Wair 
0.04%
#57 Fit Analytics 
0.03%
#58 Visely 
0.03%
#59 Revieve 
0.02%
#60 BrainSINS 
0.02%
#61 Usizy 
0.02%
#62 Syte 
0.01%
#63 Customily 
0.01%
#64 Prediggo 
0.00%
#65 Reelevant 
0.00%
#66 Combeenation 
0.00%
Technologies in Personalisation
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Bold Commerce
Bold Commerce is a software company that specialises in ecommerce websites and app development.
Kiwi Sizing
Kiwi Sizing is a size chart and a recommender plugin on the Shopify platform.
HulkApps Infinite Product Options
HulkApps Infinite Product Options is a unlimited custom options for products. Display variant options as buttons, color and image swatches, and more.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Attentive
Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
Coveo
Coveo designs enterprise search and predictive insights platforms for businesses.
Clerk.io
Clerk.io is an all-in-one ecommerce personalisation platform.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Retail Rocket
Retail Rocket is a big data-based personalisation platform for ecommerce websites.
Movable Ink
Movable Ink is a technology company that allows marketers to change emails after they have been sent out.
LimeSpot
LimeSpot is an AI-powered personalisation platform for marketers and ecommerce professionals.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Demandbase
Demandbase is a targeting and personalization platform for business-to-business companies.
Piano
Piano is a enterprise SaaS company which specializing in advanced media business processes and ecommerce optimisation.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Rebuy
Rebuy offers personlisation solutions for ecommerce sites.
Twik
Twik provides a automated, no-configuration business intelligence & personalization automation engine.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
The Hotels Network
The Hotels Network provides a SaaS software that enhances hotelier websites with predictive marketing personalisation and user behavior analytics.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Justuno
Justuno is a visitor conversion optimization platform.
Personizely
Personizely is a conversion marketing toolkit which helps websites and ecommerce stores better engage with visitors using website widgets and personalisation.
Connectif
Connectif is a marketing automation and personalisation data-first action platform, powered by AI.
Zakeke
Zakeke is a product customisation tool compatible with services and apps mostly used to manage ecommerce store.
Acquia Personalization
Acquia Personalization (formerly Acquia Lift) lets you track customers' behavior throughout your website.
Raptor
Raptor is a personalisation engine based on machine learning that analyses and learns about the user's behavior and unique browser history.
Yieldify
Yieldify is a customer journey optimisation platform that brings personalisation to the full customer journey.
RichRelevance
RichRelevance is a cloud-based omnichannel personalisation platform built to help Retailers, B2B, financial services, travel and hospitality, and branded manufacturers personalise their customer experiences.
Qubit
Qubit is a SaaS based persuasive personalisation at scale services.
Obviyo
Obviyo is an ecommerce intelligence platform helping merchants personalise and optimise shopping experience.
SalesFire
SalesFire is a SaaS company specialising in conversion rate optimisation, intelligent personalisation and on-site search solutions.
Findify
Findify is an intelligent ecommerce search, navigation and personalisation solution.
Rokt
Rokt is an ecommerce marketing technology that gives customers a personalised and relevant experience while buying online.
Beyable
Beyable is a suite of tools that analyze website traffic to understand visitors' behaviors in real-time, through multi-channel in order to optimise conversion rate.
Unbxd
Unbxd is an ecommerce product discovery platform that applies artificial intelligence and advanced data sciences to connect shoppers to the products they are most likely to buy.
Blueknow
Blueknow is a ecommerce personalisation software designed to serve enterprises, SMEs.
RevLifter
RevLifter is an AI-powered coupon technology which allows brands to offer personalised incentives to their customers based on real-time basket data.
Linx Impulse
Linx Impulse is a personalisation, media and retargeting solutions built by Linx.
Attraqt
Attraqt provides AI-driven search, merchandising and personalisation solutions.
Actito
Actito is an agile SaaS marketing automation platform.
SaleCycle
SaleCycle is a UK based global behavioral marketing firm.
Apptus
Apptus is an AI-powered ecommerce optimisation software provider.
Reflektion
Reflektion is a customer centric personalisation platform that optimizes customer experiences on an individual basis in real time.
PersonaClick
PersonaClick is a provide personalisation, recommandation and multi channel services.
Vue.ai
Vue.ai is an AI-powered experience management suite which combines the power of product, customer and business intelligence using computer vision and NLP.
VerifyPass
VerifyPass is a company which provide secure identity proofing, authentication, and group affiliation verification for teachers and students.
Loop54
Loop54 is a ecommerce search and navigation SaaS product.
BySide
BySide is a personalisation and marketing automation platform.
4-Tell
4-Tell is an ecommerce software company for retailers with AI-powered personalisation and recommendations products.
Fanplayr
Fanplayr is a real-time insights platform that provides website optimisation and personalisation solutions for businesses.
Wair
Wair is the widget to personalised fit.
Fit Analytics
Fit Analytics is a platform that provides clothing size recommendations for online customers by measuring individual dimensions via webcams.
Visely
Visely is a Shopify app which personalise product recommendations for Shopify sites.
Revieve
Revieve is a technology company delivering consumer-centric personalised digital brand experiences powered by AI/AR.
BrainSINS
BrainSINS is a personalisation technology and ecommerce analytics services to online retailers.
Usizy
Usizy is the top size recommendation and prediction solution for ecommerce using machine learning, big data, and isomoprhic algorythms.
Syte
Syte is a provider of visual AI technology that aims to improve retailers' site navigation, product discovery, and user experience by powering solutions that engage and convert shoppers.
Customily
Customily is an online product personalisation software.
Prediggo
Prediggo is an ecommerce personalisation and marketing automation software provider.
Reelevant
Reelevant is a visual content platform that helps businesses to create on-demand content for their viewers in order to increase conversion rates.
Combeenation
Combeenation is a powerful cloud-based configurator platform.
Personalisation Market Share History in Last 12 Months
| Technology | December 2022 | January 2023 | February 2023 | March 2023 | April 2023 | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Target | 47.05% | 45.57% | 44.61% | 3,957,500.00% | 42.58% | 42.14% | 38.13% | 36.50% | 36.36% | 36.11% | 36.01% |
| Kibo Personalization | 4.84% | 4.68% | 4.61% | 409,500.00% | 4.37% | 4.41% | 3.91% | 3.68% | 3.69% | 3.71% | 3.70% |
| Bold Commerce | 4.24% | 4.35% | 4.61% | 434,400.00% | 5.13% | 5.18% | 6.63% | 7.14% | 7.21% | 7.30% | 7.33% |
| Kiwi Sizing | 3.67% | 3.76% | 3.90% | 358,100.00% | 4.08% | 4.08% | 4.65% | 4.96% | 5.01% | 5.11% | 5.12% |
| Salesforce Interaction Studio | 3.42% | 3.44% | 3.52% | 321,900.00% | 3.68% | 3.73% | 3.74% | 3.74% | 3.81% | 3.84% | 3.83% |
| Nosto | 3.36% | 3.25% | 3.19% | 282,200.00% | 3.02% | 2.99% | 2.61% | 2.46% | 2.46% | 2.43% | 2.42% |
| Dynamic Yield | 3.05% | 3.06% | 3.02% | 269,600.00% | 3.00% | 3.05% | 3.02% | 2.93% | 2.92% | 2.91% | 2.91% |
| HulkApps Infinite Product Options | 2.95% | 3.01% | 3.10% | 286,800.00% | 3.31% | 3.36% | 3.99% | 4.24% | 4.25% | 4.31% | 4.32% |
| Sailthru | 2.70% | 2.83% | 2.66% | 235,800.00% | 2.57% | 2.55% | 2.26% | 2.17% | 2.15% | 2.12% | 2.12% |
| Clerk.io | 2.42% | 2.37% | 2.36% | 210,200.00% | 2.34% | 2.34% | 2.20% | 2.17% | 2.17% | 2.15% | 2.14% |
| Retail Rocket | 2.24% | 2.18% | 2.13% | 189,400.00% | 2.03% | 2.01% | 1.80% | 1.75% | 1.75% | 1.73% | 1.72% |
| Movable Ink | 2.19% | 2.13% | 2.09% | 186,700.00% | 2.06% | 2.05% | 1.76% | 1.73% | 1.68% | 1.69% | 1.68% |
| Attentive | 2.16% | 2.46% | 2.61% | 238,100.00% | 2.74% | 2.77% | 3.37% | 3.55% | 3.49% | 3.49% | 3.52% |
| Oracle Maxymiser | 1.68% | 1.66% | 1.65% | 148,800.00% | 1.55% | 1.54% | 1.40% | 1.36% | 1.36% | 1.36% | 1.35% |
| Zoho PageSense | 1.76% | 1.91% | 2.10% | 202,900.00% | 2.52% | 2.62% | 3.24% | 3.53% | 3.56% | 3.68% | 3.70% |
| Piano | 1.66% | 1.82% | 1.77% | 157,100.00% | 1.71% | 1.66% | 1.45% | 1.40% | 1.32% | 1.29% | 1.29% |
| WebEngage | 0.83% | 0.84% | 0.83% | 74,400.00% | 0.82% | 0.81% | 0.75% | 0.73% | 0.72% | 0.72% | 0.72% |
| Trbo | 0.73% | 0.71% | 0.69% | 61,400.00% | 0.68% | 0.66% | 0.60% | 0.57% | 0.58% | 0.58% | 0.57% |
| LimeSpot | 0.76% | 0.81% | 0.87% | 82,400.00% | 0.97% | 0.97% | 1.27% | 1.34% | 1.35% | 1.36% | 1.35% |
| Twik | 0.63% | 0.64% | 0.66% | 59,900.00% | 0.70% | 0.70% | 0.81% | 0.85% | 0.84% | 0.84% | 0.84% |
| Coveo | 0.61% | 0.79% | 0.98% | 102,300.00% | 1.40% | 1.48% | 1.97% | 2.22% | 2.26% | 2.28% | 2.31% |
| Demandbase | 0.55% | 0.73% | 0.83% | 80,000.00% | 1.16% | 1.19% | 1.40% | 1.50% | 1.48% | 1.28% | 1.32% |
| Cxense | 0.54% | 0.77% | 0.81% | 73,900.00% | 0.87% | 0.92% | 1.09% | 1.17% | 1.20% | 1.21% | 1.20% |
| Raptor | 0.52% | 0.50% | 0.49% | 43,300.00% | 0.47% | 0.46% | 0.41% | 0.39% | 0.39% | 0.38% | 0.37% |
| Yieldify | 0.51% | 0.51% | 0.50% | 44,300.00% | 0.49% | 0.48% | 0.41% | 0.39% | 0.37% | 0.38% | 0.37% |
| Qubit | 0.47% | 0.45% | 0.44% | 39,300.00% | 0.42% | 0.41% | 0.35% | 0.34% | 0.32% | 0.31% | 0.31% |
| RichRelevance | 0.47% | 0.46% | 0.45% | 39,500.00% | 0.42% | 0.42% | 0.37% | 0.34% | 0.33% | 0.32% | 0.33% |
| Personizely | 0.38% | 0.39% | 0.40% | 37,100.00% | 0.42% | 0.42% | 0.50% | 0.53% | 0.53% | 0.54% | 0.54% |
| Findify | 0.35% | 0.34% | 0.34% | 29,600.00% | 0.32% | 0.32% | 0.26% | 0.25% | 0.25% | 0.24% | 0.24% |
| Zakeke | 0.34% | 0.37% | 0.38% | 36,400.00% | 0.42% | 0.43% | 0.45% | 0.48% | 0.49% | 0.50% | 0.50% |
| Rebuy | 0.24% | 0.34% | 0.37% | 34,100.00% | 0.45% | 0.47% | 0.78% | 0.87% | 0.91% | 0.97% | 0.98% |
| SaleCycle | 0.19% | 0.16% | 0.16% | 13,900.00% | 0.14% | 0.14% | 0.12% | 0.10% | 0.10% | 0.10% | 0.10% |
| Justuno | 0.19% | 0.21% | 0.24% | 23,400.00% | 0.29% | 0.30% | 0.50% | 0.55% | 0.56% | 0.56% | 0.57% |
| Connectif | 0.22% | 0.25% | 0.26% | 24,700.00% | 0.32% | 0.34% | 0.46% | 0.52% | 0.54% | 0.55% | 0.54% |
| Blueknow | 0.19% | 0.18% | 0.18% | 15,600.00% | 0.17% | 0.17% | 0.16% | 0.15% | 0.14% | 0.14% | 0.14% |
| Obviyo | 0.19% | 0.20% | 0.21% | 19,100.00% | 0.21% | 0.21% | 0.26% | 0.28% | 0.28% | 0.28% | 0.28% |
| RevLifter | 0.18% | 0.18% | 0.18% | 16,200.00% | 0.17% | 0.17% | 0.15% | 0.15% | 0.15% | 0.15% | 0.14% |
| Beyable | 0.19% | 0.19% | 0.19% | 17,400.00% | 0.20% | 0.20% | 0.19% | 0.18% | 0.19% | 0.19% | 0.18% |
| Acquia Personalization | 0.15% | 0.19% | 0.23% | 22,200.00% | 0.28% | 0.28% | 0.35% | 0.38% | 0.41% | 0.43% | 0.43% |
| Actito | 0.13% | 0.13% | 0.13% | 11,300.00% | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% | 0.11% | 0.11% |
| Apptus | 0.13% | 0.12% | 0.12% | 10,900.00% | 0.12% | 0.11% | 0.10% | 0.10% | 0.09% | 0.09% | 0.09% |
| The Hotels Network | 0.12% | 0.14% | 0.17% | 16,800.00% | 0.23% | 0.24% | 0.53% | 0.64% | 0.67% | 0.70% | 0.70% |
| VerifyPass | 0.09% | 0.09% | 0.08% | 7,400.00% | 0.08% | 0.08% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% |
| PersonaClick | 0.09% | 0.09% | 0.08% | 7,500.00% | 0.08% | 0.08% | 0.08% | 0.07% | 0.07% | 0.07% | 0.08% |
| Wair | 0.07% | 0.07% | 0.07% | 5,800.00% | 0.06% | 0.06% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| 4-Tell | 0.07% | 0.07% | 0.07% | 6,000.00% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% |
| Unbxd | 0.06% | 0.06% | 0.07% | 7,100.00% | 0.09% | 0.09% | 0.15% | 0.16% | 0.16% | 0.16% | 0.17% |
| Vue.ai | 0.05% | 0.05% | 0.06% | 5,100.00% | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| BrainSINS | 0.04% | 0.04% | 0.04% | 3,200.00% | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Fit Analytics | 0.04% | 0.04% | 0.04% | 3,900.00% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% |
| Linx Impulse | 0.04% | 0.04% | 0.05% | 4,500.00% | 0.05% | 0.05% | 0.11% | 0.14% | 0.14% | 0.14% | 0.14% |
| Reflektion | 0.04% | 0.05% | 0.06% | 5,700.00% | 0.07% | 0.07% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| SalesFire | 0.04% | 0.06% | 0.07% | 8,300.00% | 0.11% | 0.12% | 0.21% | 0.23% | 0.23% | 0.24% | 0.24% |
| Rokt | 0.03% | 0.06% | 0.07% | 6,600.00% | 0.09% | 0.09% | 0.20% | 0.23% | 0.21% | 0.21% | 0.21% |
| Attraqt | 0.03% | 0.04% | 0.05% | 4,700.00% | 0.07% | 0.07% | 0.11% | 0.13% | 0.12% | 0.12% | 0.12% |
| Loop54 | 0.02% | 0.03% | 0.03% | 2,400.00% | 0.03% | 0.03% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Fanplayr | 0.02% | 0.02% | 0.03% | 2,800.00% | 0.03% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.04% |
| Syte | 0.02% | 0.01% | 0.01% | 1,300.00% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Usizy | 0.01% | 0.01% | 0.01% | 1,300.00% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| BySide | 0.02% | 0.03% | 0.03% | 2,800.00% | 0.03% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Visely | 0.01% | 0.01% | 0.01% | 1,400.00% | 0.02% | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Revieve | 0.01% | 0.01% | 0.01% | 1,000.00% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Prediggo | 0.01% | 0.01% | 0.01% | 500.00% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Reelevant | 0.00% | 0.00% | 0.00% | 400.00% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Customily | 0.00% | 0.00% | 0.00% | 300.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% |
| Combeenation | 0.00% | 0.00% | 0.00% | 100.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |