Global Analytics Usage Statistics and Market Share

#1 Google Analytics 62.78%

#2 Facebook Pixel 8.58%

#3 Site Kit 3.69%

#4 Statcounter 3.69%

#5 Matomo Analytics 2.13%

#6 Snowplow Analytics 1.94%

#7 MonsterInsights 1.44%

#8 Hotjar 1.40%

#9 Liveinternet 1.29%

#10 Google Ads Conversion Tracking 1.14%

#11 Google Analytics Enhanced eCommerce 0.99%

#12 Yandex.Metrika 0.84%

#13 Microsoft Clarity 0.82%

#14 Linkedin Insight Tag 0.75%

#15 Matomo 0.62%

#16 INFOnline 0.56%

#17 Pinterest Conversion Tag 0.47%

#18 TikTok Pixel 0.43%

#19 Adobe Analytics 0.42%

#20 PixelYourSite 0.35%

#21 WP-Statistics 0.35%

#22 comScore 0.33%

#23 ExactMetrics 0.31%

#24 CNZZ 0.29%

#25 Datadog 0.29%

#26 TrackJs 0.27%

#27 Google Call Conversion Tracking 0.25%

#28 Crazy Egg 0.25%

#29 Plausible 0.24%

#30 Clicky 0.18%

#31 Quantcast Measure 0.17%

#32 AT Internet Analyzer 0.16%

#33 Naver Analytics 0.15%

#34 Mixpanel 0.14%

#35 Baidu Analytics (百度统计) 0.13%

#36 CallRail 0.11%

#37 ShinyStat 0.10%

#38 Mouse Flow 0.10%

#39 SiteCatalyst 0.09%

#40 Quantcast 0.09%

#41 VWO 0.08%

#42 BugSnag 0.08%

#43 Histats 0.08%

#44 Dynatrace 0.07%

#45 AT Internet XiTi 0.07%

#46 FullStory 0.07%

#47 Fathom 0.06%

#48 Visual Website Optimizer 0.06%

#49 Smartlook 0.06%

#50 Ahoy 0.06%

#51 Open Web Analytics 0.05%

#52 Inspectlet 0.05%

#53 Ezoic 0.04%

#54 Heap 0.04%

#55 Zipkin 0.04%

#56 Leadinfo 0.04%

#57 Chartbeat 0.04%

#58 Etracker 0.04%

#59 Woopra 0.04%

#60 Gemius 0.03%

#61 Branch 0.03%

#62 GrowingIO 0.03%

#63 Elastic APM 0.03%

#64 Alexa Certified Site Metrics 0.03%

#65 Parse.ly 0.02%

#66 Navegg 0.02%

#67 Oribi 0.02%

#68 Quora Pixel 0.02%

#69 Instana 0.02%

#70 Sift 0.02%

#71 Pendo 0.02%

#72 AppDynamics 0.02%

#73 Gauges 0.02%

#74 Sensors Data 0.02%

#75 Webtrends 0.01%

#76 Profitwell 0.01%

#77 Snoobi 0.01%

#78 Ruxit 0.01%

#79 Simple Analytics 0.01%

#80 Luigi’s Box 0.01%

#81 Site Meter 0.01%

#82 Amplitude 0.01%

#83 Instapage 0.01%

#84 ContentSquare 0.01%

#85 Dotdigital 0.01%

#86 Marfeel 0.01%

#87 GetSocial 0.01%

#88 Azure Monitor 0.01%

#89 GoSquared 0.01%

#90 OneStat 0.01%

#91 Elevar 0.01%

#92 Appsflyer 0.01%

#93 Countly 0.00%

#94 Riskified 0.00%

#95 ClickHeat 0.00%

#96 Mapp 0.00%

#97 Decibel 0.00%

#98 Skai 0.00%

#99 Dreamdata 0.00%

#100 KISSmetrics 0.00%

#101 Webtrekk 0.00%

#102 CleverTap 0.00%

#103 Demandbase 0.00%

#104 W3Counter 0.00%

#105 ConvertFlow 0.00%

#106 The Hotels Network 0.00%

#107 Splitbee 0.00%

#108 Mint 0.00%

#109 Freshmarketer 0.00%

#110 Braze 0.00%

#111 ClickTale 0.00%

#112 Loggly 0.00%

#113 MoEngage 0.00%

#114 Ackee 0.00%

#115 ClearSale 0.00%

#116 Acquia Personalization 0.00%

#117 Lucky Orange 0.00%

#118 Freespee 0.00%

#119 Kount 0.00%

#120 Yahoo! Web Analytics 0.00%

#121 Sprig 0.00%

#122 Bloomreach Search & Merchandising 0.00%

#123 Signifyd 0.00%

#124 Kampyle 0.00%

#125 Errorception 0.00%

#126 Metrilo 0.00%

#127 Acoustic Experience Analytics 0.00%

#128 AddShoppers 0.00%

#129 GoStats 0.00%

#130 Oracle Recommendations On Demand 0.00%

#131 Auryc 0.00%

#132 Analysys Ark 0.00%

#133 OneAPM 0.00%

#134 ip-label 0.00%

#135 Jirafe 0.00%

#136 Medallia 0.00%

#137 InMoment 0.00%

#138 Tealeaf 0.00%

#139 Quanta 0.00%

#140 Instabot 0.00%

#141 WebMetric 0.00%

#142 ADPLAN 0.00%

#143 IBM Coremetrics 0.00%

#144 Reinvigorate 0.00%

#145 Tencent Analytics (腾讯分析) 0.00%

#146 Thesis 0.00%

#147 FullContact 0.00%

#148 SegmentStream 0.00%

#149 Air360 0.00%

#150 Spinnakr 0.00%

#151 Grafana 0.00%

#152 user.com 0.00%

#153 SiteVibes 0.00%

#154 hantana 0.00%

#155 Advanced Web Stats 0.00%

#156 AWStats 0.00%

#157 Stack Analytix 0.00%

#158 ConversionLab 0.00%

#159 VisualPath 0.00%

#160 Syndeca 0.00%