Web Technologies Used by tobii.com

Hello Bar is a customizable notification bar that draws visitors to an important call to action on the website.

Next.js is a React framework for developing single page Javascript applications.

Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

Node.js is an open-source, cross-platform JavaScript run-time environment that executes JavaScript code outside of a browser. Node.js lets developers use JavaScript to write command line tools and for server-side scripting.

Azure is a cloud computing service for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.

Webpack is an open-source JavaScript module bundler, primarily for JavaScript, but it can transform front-end assets like HTML, CSS, and images if the corresponding plugins are included. Webpack takes modules with dependencies and generates static assets representing those modules.

Pardot is a Software-as-a-Service (SaaS) marketing automation platform.

Azure Front Door is a scalable and secure entry point for fast delivery of your global web applications.

React is a JavaScript library for building user interfaces. It is maintained by Facebook and a community of individual developers and companies. React can be used as a base in the development of single-page or mobile applications, as it is optimal for fetching rapidly changing data that needs to be recorded.

Open-source error tracking that helps developers monitor and fix crashes in real time.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

Matomo Analytics is a free and open-source web analytics applicatio, that runs on a PHP/MySQL web-server.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.

Microsoft Advertising is an online advertising platform developed by Microsoft.

Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.