Web Technologies Used by rocklandtrust.com

Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.

Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

BrightEdge is an SEO solution and content performance marketing platform.

Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

Envoy is an open source edge and service proxy, designed for cloud-native applications.

Scala is a general-purpose programming language providing support for both object-oriented programming and functional programming.

Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.

LivePerson is a publicly held, global technology company that develops conversational commerce and AI software.

jQuery is a JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax. It is free, open-source software using the permissive MIT License.

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Vue.js is an open-source model–view–viewmodel JavaScript framework for building user interfaces and single-page applications.

Google's Font API provides website developers a means by which they may quickly add custom fonts to their website.

Adobe Fonts (formerly Typekit) is an online service which offers a subscription library of high-quality fonts. The fonts may be used directly on websites or synced via Adobe Creative Cloud to applications on the subscriber's computers.

Cloudflare is a company that provides content delivery network services, DDoS mitigation, Internet security and distributed domain name server services. Cloudflare's services sit between the visitor and the Cloudflare user's hosting provider, acting as a reverse proxy for websites.

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.

Varnish is an open-source web application accelerator also known as a HTTP cache or reverse proxy. It is designed to speed up websites and reduce the load on web servers by caching frequently accessed web pages and serving them directly to users without having to generate them dynamically each time they are requested. Varnish is typically used in front of web servers such as Apache or Nginx, and it can be configured to cache content based on various criteria such as URL, HTTP headers, cookies, and more. It also supports dynamic content and can be used to implement load balancing, content filtering, and other advanced features. Varnish is known for its high performance and scalability, and it is widely used by websites with high traffic volumes such as news sites, social media platforms, and e-commerce sites. It is also used by many content delivery networks (CDNs) to improve the speed and efficiency of content delivery.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Zipkin is a distributed tracing system. It helps gather timing data needed to troubleshoot latency problems in service architectures.

Quantcast Measure is an audience insights and analytics tool.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.

Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.

Microsoft Advertising is an online advertising platform developed by Microsoft.

Taboola is a content discovery & native advertising platform for publishers and advertisers.

theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.

TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.