Web Technologies Used by mattel.com

Video.js is a JavaScript and CSS library that makes it easier to work with and build on HTML5 video.

Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

Bazaarvoice is a provider of user-generated content solutions like ratings and reviews and Q&A.

Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.

Klaviyo is an email marketing platform for online businesses.

boomerang is a JavaScript library that measures the page load time experienced by real users, commonly called RUM (Real User Measurement).

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.

Cloudflare Network Error Logging is a browser-based technology used to quickly identify problems with site visitors connecting to Cloudflare.

Google's Font API provides website developers a means by which they may quickly add custom fonts to their website.

Adobe Fonts (formerly Typekit) is an online service which offers a subscription library of high-quality fonts. The fonts may be used directly on websites or synced via Adobe Creative Cloud to applications on the subscriber's computers.

Shopify is an e-commerce platform for online stores and retail point-of-sale systems.

Cloudflare is a company that provides content delivery network services, DDoS mitigation, Internet security and distributed domain name server services. Cloudflare's services sit between the visitor and the Cloudflare user's hosting provider, acting as a reverse proxy for websites.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

UsableNet is a technology for web accessibility and digital transformation, providing end-to-end services.

Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.