Web Technologies Used by equifax.com

Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS- and JavaScript-based design templates for typography, forms, buttons, navigation and other interface components.

Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

Adobe Audience Manager is a versatile audience data management platform.

Envoy is an open source edge and service proxy, designed for cloud-native applications.

Java is a general-purpose programming language that is class-based, object-oriented, and designed to have as few implementation dependencies as possible.

Popper is a positioning engine, its purpose is to calculate the position of an element to make it possible to position it near a given reference element.

jQuery is a JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax. It is free, open-source software using the permissive MIT License.

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Google Cloud Platform is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search and YouTube.

Font Awesome is a font and icon toolkit based on CSS and LESS. It was made for use with Twitter Bootstrap.

Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.

Liferay is an open-source company that provides free documentation and paid professional service to users of its software.

Cloud CDN uses Google's global edge network to serve content closer to users.

Blue Triangle is a connected view of marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Contentsquare is an enterprise-level UX optimisation platform.

Demandbase is a targeting and personalization platform for business-to-business companies.

Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application