Web Technologies Used by boohoo.ie

Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

Syte is a provider of visual AI technology that aims to improve retailers' site navigation, product discovery, and user experience by powering solutions that engage and convert shoppers.

Google Remarketing Tag is a web tagging library for Google's site measurement, conversion tracking and remarketing products.

Webpack is an open-source JavaScript module bundler, primarily for JavaScript, but it can transform front-end assets like HTML, CSS, and images if the corresponding plugins are included. Webpack takes modules with dependencies and generates static assets representing those modules.

Adobe Fonts (formerly Typekit) is an online service which offers a subscription library of high-quality fonts. The fonts may be used directly on websites or synced via Adobe Creative Cloud to applications on the subscriber's computers.

Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.

Cloudflare is a company that provides content delivery network services, DDoS mitigation, Internet security and distributed domain name server services. Cloudflare's services sit between the visitor and the Cloudflare user's hosting provider, acting as a reverse proxy for websites.

Forter is a SaaS company that provides fraud prevention technology for online retailers and marketplaces.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

Contentsquare is an enterprise-level UX optimisation platform.

Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.