Global Retargeting Usage Statistics and Market Share
We are tracking usage statistics and market share of 10 web technologies in Retargeting. In April 2025 the most popular web technology in Retargeting is Google Remarketing Tag with 89% market share. In second place there is Criteo with 6% market share. After that there are AdRoll with 5%, SharpSpring Ads with 0% and Yahoo Advertising with 0% market share. Top 5 web technologies together have 100% market share.
About Retargeting
We are tracking 10 different technologies in Retargeting.
There are 2,331,634 websites using Retargeting in out database.
Retargeting Usage Statistics and Market Share in April 2025
#1 Google Remarketing Tag 
88.83%
#2 Criteo 
5.63%
#3 AdRoll 
4.58%
#4 SharpSpring Ads 
0.63%
#5 Yahoo Advertising 
0.24%
#6 Smarter Click 
0.05%
#7 Cross Pixel 
0.02%
#8 Blue 
0.01%
#9 Picreel 
0.01%
#10 Linx Impulse 
0.01%
Technologies in Retargeting
Google Remarketing Tag
Google Remarketing Tag is a small snippet of code placed on your website that allows Google Ads to track users' behavior and serve targeted ads to them based on their past interactions with your site. It enables you to reach potential customers who have already shown interest in your products or services.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
SharpSpring Ads
SharpSpring Ads allows businesses to create, manage, and optimize retargeting campaigns to reach potential customers who have visited their website but haven't converted. The platform integrates with various ad networks and provides detailed analytics to track campaign performance.
Yahoo Advertising
Yahoo Advertising is a digital advertising platform that connects advertisers with a vast audience across various online channels, including display, search, video, and native advertising through its network of websites and apps. It offers targeting options, such as demographics, interests, and behaviors, to help advertisers reach their desired audience effectively.
Smarter Click
Smarter Click is an AI-driven retargeting platform that analyzes user behavior and preferences to deliver personalized ads, optimizing campaign performance and improving ROI for businesses. It uses machine learning algorithms to identify the most effective retargeting strategies and automate the ad delivery process. The platform offers real-time insights and customizable segmentation options, enabling marketers to refine their targeting and enhance customer engagement.
Cross Pixel
Cross Pixel is a provider of audience and contextual targeting solutions for the programmatic advertising industry.
Blue
Blue is a retargeting tool that uses AI to deliver personalized ads to website visitors and customers, improving conversion rates and customer engagement. Blue analyzes user behavior, interests, and preferences to create targeted ad campaigns, and its AI algorithms optimize the timing, content, and placement of ads to maximize their effectiveness.
Picreel
Picreel is a platform that provides social media widgets for businesses to easily integrate and enhance their social media presence on their websites. The widgets include a variety of options such as follower counts, recent posts, and interactive features to engage website visitors with their social media content. Picreel simplifies the process of adding these widgets by offering pre-built templates and customization options.
Linx Impulse
Linx Impulse is a personalization and dynamic content management platform that allows businesses to deliver personalized and real-time experiences to their customers across multiple channels. It enables marketers to easily create, manage, and display personalized content based on customer behavior, preferences, and demographics.
Retargeting Market Share History in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Remarketing Tag | 91.28% | 91.12% | 90.80% | 90.51% | 90.20% | 89.66% | 89.61% | 89.32% | 89.05% | 88.91% | 88.83% |
| Criteo | 4.52% | 4.60% | 4.74% | 4.86% | 4.95% | 5.22% | 5.21% | 5.32% | 5.47% | 5.57% | 5.63% |
| AdRoll | 3.42% | 3.48% | 3.63% | 3.79% | 4.01% | 4.24% | 4.29% | 4.43% | 4.53% | 4.56% | 4.58% |
| SharpSpring Ads | 0.52% | 0.53% | 0.55% | 0.55% | 0.56% | 0.58% | 0.59% | 0.61% | 0.62% | 0.63% | 0.63% |
| Yahoo Advertising | 0.18% | 0.19% | 0.20% | 0.20% | 0.21% | 0.22% | 0.22% | 0.23% | 0.24% | 0.24% | 0.24% |
| Smarter Click | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% |
| Cross Pixel | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Picreel | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Blue | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Linx Impulse | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |