Global Retargeting Usage Statistics and Market Share
We are tracking usage statistics and market share of 10 web technologies in Retargeting. In December 2024 the most popular web technology in Retargeting is Google Remarketing Tag with 90% market share. In second place there is Criteo with 5% market share. After that there are AdRoll with 4%, SharpSpring Ads with 0% and Yahoo Advertising with 0% market share. Top 5 web technologies together have 100% market share.
About Retargeting
We are tracking 10 different technologies in Retargeting.
There are 2,504,241 websites using Retargeting in out database.
Retargeting Usage Statistics and Market Share in December 2024
#1 Google Remarketing Tag 
89.66%
#2 Criteo 
5.23%
#3 AdRoll 
4.23%
#4 SharpSpring Ads 
0.58%
#5 Yahoo Advertising 
0.21%
#6 Smarter Click 
0.04%
#7 Cross Pixel 
0.02%
#8 Blue 
0.01%
#9 Picreel 
0.01%
#10 Linx Impulse 
0.01%
Technologies in Retargeting
Google Remarketing Tag
Google Remarketing Tag is a web tagging library for Google's site measurement, conversion tracking and remarketing products.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
SharpSpring Ads
SharpSpring Ads is an all-in-one retargeting platform.
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
Smarter Click
Smarter Click is a marketing technology company.
Cross Pixel
Cross Pixel is a provider of audience and contextual targeting solutions for the programmatic advertising industry.
Blue
Blue is a ecommerce data marketing, lead generation, real time bidding and recommendation solutions.
Picreel
Picreel is a conversion optimisation software.
Linx Impulse
Linx Impulse is a personalisation, media and retargeting solutions built by Linx.
Retargeting Market Share History in Last 12 Months
| Technology | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Remarketing Tag | 91.75% | 91.46% | 91.41% | 91.36% | 91.28% | 91.12% | 90.80% | 90.51% | 90.20% | 89.66% | 89.66% |
| Criteo | 4.27% | 4.46% | 4.49% | 4.51% | 4.52% | 4.60% | 4.74% | 4.86% | 4.95% | 5.22% | 5.23% |
| AdRoll | 3.23% | 3.31% | 3.32% | 3.34% | 3.42% | 3.48% | 3.63% | 3.79% | 4.01% | 4.24% | 4.23% |
| SharpSpring Ads | 0.50% | 0.52% | 0.52% | 0.53% | 0.52% | 0.53% | 0.55% | 0.55% | 0.56% | 0.58% | 0.58% |
| Yahoo Advertising | 0.17% | 0.17% | 0.18% | 0.18% | 0.18% | 0.19% | 0.20% | 0.20% | 0.21% | 0.22% | 0.21% |
| Smarter Click | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Cross Pixel | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Blue | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Picreel | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Linx Impulse | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |