Global Retargeting Usage Statistics and Market Share

We are tracking usage statistics and market share of 10 web technologies in Retargeting. In April 2024 the most popular web technology in Retargeting is Google Remarketing Tag with 91% market share. In second place there is Criteo with 4% market share. After that there are AdRoll with 3%, SharpSpring Ads with 0% and Yahoo Advertising with 0% market share. Top 5 web technologies together have 100% market share.

Retargeting Market Share in April 2024
About Retargeting

We are tracking 10 different technologies in Retargeting.

There are 2,914,354 websites using Retargeting in out database.

Retargeting Usage Statistics and Market Share in April 2024
Technologies in Retargeting
  • Google Remarketing Tag Google Remarketing Tag

    Google Remarketing Tag is a web tagging library for Google's site measurement, conversion tracking and remarketing products.

  • Criteo Criteo

    Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.

  • AdRoll AdRoll

    AdRoll is a digital marketing technology platform that specializes in retargeting.

  • SharpSpring Ads SharpSpring Ads

    SharpSpring Ads is an all-in-one retargeting platform.

  • Yahoo Advertising Yahoo Advertising

    Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.

  • Smarter Click Smarter Click

    Smarter Click is a marketing technology company.

  • Cross Pixel Cross Pixel

    Cross Pixel is a provider of audience and contextual targeting solutions for the programmatic advertising industry.

  • Picreel Picreel

    Picreel is a conversion optimisation software.

  • Blue Blue

    Blue is a ecommerce data marketing, lead generation, real time bidding and recommendation solutions.

  • Linx Impulse Linx Impulse

    Linx Impulse is a personalisation, media and retargeting solutions built by Linx.

Retargeting Market Share History in Last 12 Months
Technology June 2023July 2023August 2023September 2023October 2023November 2023December 2023January 2024February 2024March 2024April 2024
Google Remarketing Tag92.66%92.13%92.08%92.01%91.91%91.88%91.88%91.73%91.75%91.46%91.44%
Criteo3.82%4.09%4.11%4.14%4.18%4.20%4.20%4.27%4.27%4.46%4.47%
AdRoll2.90%3.10%3.12%3.15%3.19%3.20%3.20%3.25%3.23%3.31%3.31%
SharpSpring Ads0.43%0.47%0.48%0.48%0.49%0.49%0.49%0.50%0.50%0.52%0.52%
Yahoo Advertising0.12%0.14%0.14%0.15%0.16%0.16%0.16%0.16%0.17%0.17%0.18%
Smarter Click0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.04%
Cross Pixel0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Blue0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Picreel0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Linx Impulse0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.01%0.01%0.01%0.01%
Websites using Retargeting in other countries
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