Global Retargeting Usage Statistics and Market Share

We are tracking usage statistics and market share for 11 web technologies in the Retargeting market. As of February 2026, the most popular web technology in Retargeting is Google Remarketing Tag, with 89% market share. In second place is Criteo, with 6%. After that, AdRoll holds 5%, followed by SharpSpring Ads with 0% and Yahoo Advertising with 0%. Top 5 web technologies together account for 99% of the market. The remaining 6 web technologies in Retargeting collectively have a 1% market share.

Last updated: 8 February 2026

Retargeting Market Share in February 2026

About Retargeting

We are tracking 11 different technologies in Retargeting.

There are 2,339,715 websites using Retargeting in out database.

Retargeting Usage Statistics and Market Share in February 2026

#1 Google Remarketing Tag 88.52%

Google Remarketing Tag is a small snippet of code placed on your website that allows Google Ads to track users' behavior and serve targeted ads to them based on their past interactions with your site. It enables you to reach potential customers who have already shown interest in your products or services.

#2 Criteo 5.75%

Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.

#3 AdRoll 4.73%

AdRoll is a digital marketing technology platform that specializes in retargeting.

#4 SharpSpring Ads 0.66%

SharpSpring Ads allows businesses to create, manage, and optimize retargeting campaigns to reach potential customers who have visited their website but haven't converted. The platform integrates with various ad networks and provides detailed analytics to track campaign performance.

#5 Yahoo Advertising 0.25%

Yahoo Advertising is a digital advertising platform that connects advertisers with a vast audience across various online channels, including display, search, video, and native advertising through its network of websites and apps. It offers targeting options, such as demographics, interests, and behaviors, to help advertisers reach their desired audience effectively.

#6 Smarter Click 0.05%

Smarter Click is an AI-driven retargeting platform that analyzes user behavior and preferences to deliver personalized ads, optimizing campaign performance and improving ROI for businesses. It uses machine learning algorithms to identify the most effective retargeting strategies and automate the ad delivery process. The platform offers real-time insights and customizable segmentation options, enabling marketers to refine their targeting and enhance customer engagement.

#7 Cross Pixel 0.02%

Cross Pixel is a provider of audience and contextual targeting solutions for the programmatic advertising industry.

#8 Blue 0.01%

Blue is a retargeting tool that uses AI to deliver personalized ads to website visitors and customers, improving conversion rates and customer engagement. Blue analyzes user behavior, interests, and preferences to create targeted ad campaigns, and its AI algorithms optimize the timing, content, and placement of ads to maximize their effectiveness.

#9 Picreel 0.01%

Picreel is a platform that provides social media widgets for businesses to easily integrate and enhance their social media presence on their websites. The widgets include a variety of options such as follower counts, recent posts, and interactive features to engage website visitors with their social media content. Picreel simplifies the process of adding these widgets by offering pre-built templates and customization options.

#10 Linx Impulse 0.01%

Linx Impulse is a personalization and dynamic content management platform that allows businesses to deliver personalized and real-time experiences to their customers across multiple channels. It enables marketers to easily create, manage, and display personalized content based on customer behavior, preferences, and demographics.

#11 Uzerly 0.00%

Uzerly is a retargeting platform that helps businesses target potential customers who have visited their website but didn't convert. Based on their behavior, Uzerly tailors the ads to increase the chances of conversion. The platform offers various ad formats and ad placements to reach customers across multiple channels.