Buy now pay later Usage Statistics and Market Share in Russia (.ru)

We are tracking usage statistics and market share for 9 web technologies in the Buy now pay later market in Russia (.ru). As of March 2026, the most popular web technology in Buy now pay later in Russia (.ru) is Tabby, with 45% market share. In second place is Klarna Checkout, with 25%. After that, Postpay holds 21%, followed by PayPal Credit with 2% and Affirm with 2%. Top 5 web technologies together account for 95% of the market. The remaining 4 web technologies in Buy now pay later collectively have a 5% market share. Global Buy now pay later market share report is available here.

Last updated: 8 March 2026

Buy now pay later Market Share in Russia (.ru) in March 2026

About Buy now pay later

We are tracking 9 different technologies in Buy now pay later.

There are 199 websites using Buy now pay later in Russia (.ru websites) in out database.

Buy now pay later Usage Statistics and Market Share in Russia (.ru) in March 2026

#1 Tabby 45.23%

Tabby is a payment processor that streamlines the integration and management of various payment methods for businesses, offering customizable solutions to optimize financial transactions. Tabby AI automates and enhances payment processes, providing businesses with a more efficient and user-friendly payment experience. ### Tabby (https://tabby.

#2 Klarna Checkout 25.13%

Klarna Checkout is a payment solution that allows customers to pay for purchases in installments, providing a flexible payment experience. It simplifies the checkout process by integrating seamlessly into e-commerce websites. Klarna handles the payment and financing, offering options like "Pay in 3 Instalments" and "Buy Now, Pay Later.

#3 Postpay 20.60%

Postpay allows customers to buy goods and services now and pay for them in installments without interest or fees, promoting flexible financing options. Certainly! Postpay is a buy now pay later service that enables customers to make purchases and pay in installments with no interest or fees, offering flexible financing.

#4 PayPal Credit 2.51%

PayPal Credit is a credit card offered by PayPal that allows customers to make purchases now and pay them off over time without interest if certain conditions are met. It provides an alternative payment option for those who prefer not to use traditional credit cards or cash.

#5 Affirm 2.01%

Affirm is a payment processor that allows customers to pay for purchases in monthly installments with flexible payment options and interest-free financing for eligible items. It aims to provide more accessible and convenient payment methods for online shopping. Affirm helps shoppers buy now and pay later without interest.

#6 Afterpay 2.01%

Afterpay is a buy now, pay later service that allows customers to split the cost of an online purchase into four interest-free installments, with payments made weekly over 2 weeks. It's used by merchants to process payments and manage transactions. Afterpay acts as an intermediary between the customer and merchant, facilitating the installment payments.

#7 Four 1.01%

Four is a payment processor that allows businesses to accept payments from customers through their website, mobile app, or in-person using a simple and secure payment gateway. Four provides a range of payment options, including credit and debit cards, digital wallets, and alternative payment methods. The platform is designed to be user-friendly and integrates seamlessly with existing commerce systems to help businesses grow their revenue.

#8 Aplazame 1.01%

Aplazame is a financial technology company that offers a payment processing platform with a focus on deferred payments and financing options for online businesses. Their process allows customers to pay for products or services over time, improving the shopping experience and increasing sales for merchants. Aplazame provides an easy-to-integrate solution that enhances customer acquisition and retention by offering flexible payment terms.

#9 ViaBill 0.50%

ViaBill is a "Buy now pay later" fintech platform that allows customers to purchase products or services from merchants and pay for them in installments over time, without interest or fees, enhancing the shopping experience and increasing sales for merchants. ViaBill's technology seamlessly integrates with existing payment systems, offering a frictionless payment process for both customers and merchants.