Buy now pay later Usage Statistics and Market Share in Malaysia (.my)

We are tracking usage statistics and market share for 10 web technologies in the Buy now pay later market in Malaysia (.my). As of March 2026, the most popular web technology in Buy now pay later in Malaysia (.my) is Grab Pay Later, with 35% market share. In second place is hoolah, with 23%. After that, Atome holds 23%, followed by Pace with 5% and Klarna Checkout with 5%. Top 5 web technologies together account for 91% of the market. The remaining 5 web technologies in Buy now pay later collectively have a 9% market share. Global Buy now pay later market share report is available here.

Last updated: 8 March 2026

Buy now pay later Market Share in Malaysia (.my) in March 2026

About Buy now pay later

We are tracking 10 different technologies in Buy now pay later.

There are 248 websites using Buy now pay later in Malaysia (.my websites) in out database.

Buy now pay later Usage Statistics and Market Share in Malaysia (.my) in March 2026

#1 Grab Pay Later 35.48%

Grab Pay Later is a financial service provided by Grab, a ride-hailing and food delivery company, that allows users to make purchases through instalments without interest or fees. Users can apply for the service through the Grab app and make payments via various channels such as credit card, debit card, or bank transfer.

#2 hoolah 22.98%

hoolah is a financial technology platform that offers buy now pay later services to consumers, enabling them to make purchases without paying the full amount upfront. hoolah provides users with flexible payment options, allowing them to pay off their purchases in installments over time, making it easier to manage their finances and budget their expenses.

#3 Atome 22.58%

Atome is a buy now pay later platform that allows customers to make purchases without interest or fees, promoting flexible payment options. Atome is a buy now pay later service that enables customers to make purchases interest-free in installments, offering flexible payment options.

#4 Pace 8.87%

Pace is a payment processing platform that allows businesses to accept credit card, debit card, and mobile payments securely and easily. To use Pace, businesses can connect their account to their bank or payment processor and manage their transactions, subscriptions, and recurring billing through a user-friendly dashboard.

#5 Klarna Checkout 4.84%

Klarna Checkout is a payment solution that allows customers to pay for purchases in installments, providing a flexible payment experience. It simplifies the checkout process by integrating seamlessly into e-commerce websites. Klarna handles the payment and financing, offering options like "Pay in 3 Instalments" and "Buy Now, Pay Later.

#6 Afterpay 2.42%

Afterpay is a buy now, pay later service that allows customers to split the cost of an online purchase into four interest-free installments, with payments made weekly over 2 weeks. It's used by merchants to process payments and manage transactions. Afterpay acts as an intermediary between the customer and merchant, facilitating the installment payments.

#7 SplitIt 0.81%

SplitIt is a payment processing platform that allows users to split payments into interest-free installments, making it easier to manage larger purchases or group payments. The platform integrates with various e-commerce websites and can be used for both individual and group financing. It supports multiple payment methods and provides a seamless checkout experience for customers.

#8 Affirm 0.81%

Affirm is a payment processor that allows customers to pay for purchases in monthly installments with flexible payment options and interest-free financing for eligible items. It aims to provide more accessible and convenient payment methods for online shopping. Affirm helps shoppers buy now and pay later without interest.

#9 Tabby 0.81%

Tabby is a payment processor that streamlines the integration and management of various payment methods for businesses, offering customizable solutions to optimize financial transactions. Tabby AI automates and enhances payment processes, providing businesses with a more efficient and user-friendly payment experience. ### Tabby (https://tabby.

#10 PayPal Credit 0.40%

PayPal Credit is a credit card offered by PayPal that allows customers to make purchases now and pay them off over time without interest if certain conditions are met. It provides an alternative payment option for those who prefer not to use traditional credit cards or cash.