Buy now pay later Usage Statistics and Market Share in Malaysia (.my)
We are tracking usage statistics and market share of 10 web technologies in Buy now pay later in Malaysia (.my). In April 2024 the most popular web technology in Buy now pay later in Malaysia (.my) is Grab Pay Later with 31% market share. In second place there is hoolah with 25% market share. After that there are Atome with 21%, Pace with 2% and Afterpay with 2% market share. Top 5 web technologies together have 82% market share. The remaining 5 web technologies in Buy now pay later have a combined market share of 18%. Global Buy now pay later market share report is available here.
About Buy now pay later
We are tracking 10 different technologies in Buy now pay later.
There are 179 websites using Buy now pay later in Malaysia (.my websites) in out database.
Buy now pay later Usage Statistics and Market Share in Malaysia (.my) in April 2024
#1 Grab Pay Later 
31.28%
#2 hoolah 
24.58%
#3 Atome 
21.23%
#4 Pace 
14.53%
#5 Afterpay 
2.23%
#6 Klarna Checkout 
2.23%
#7 Affirm 
1.12%
#8 SplitIt 
1.12%
#9 Tabby 
1.12%
#10 PayPal Credit 
0.56%
Technologies in Buy now pay later in Malaysia (.my)
Grab Pay Later
Grab Pay Later is a buy now pay later solution offered by Grab.
hoolah
hoolah is Asia's omni-channel buy now pay later platform.
Atome
Atome is a brand that allows users to purchase products online and pay for them in monthly installments.
Pace
PacePay offers a BNPL (Buy now pay later) solution for merchants.
Afterpay
Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.
Klarna Checkout
Klarna Checkout is a complete payment solution where Klarna handles a store's entire checkout.
Affirm
Affirm is a loan company that allows users to buy goods or services offered by online merchants and pay off those purchases in fixed monthly payments.
SplitIt
SplitIt is a payment solution that divides a purchase into smaller monthly installments.
Tabby
Tabby is a Buy now pay later solution from Middle East.
PayPal Credit
PayPal Credit is a reusable line of credit that lets you pay for online purchases over time.
Buy now pay later Market Share History in Malaysia (.my) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Grab Pay Later | 30.46% | 31.82% | 30.86% | 31.03% | 30.68% | 32.04% | 31.28% | 31.28% | 30.51% | 31.11% | 31.28% |
| Atome | 22.52% | 19.89% | 20.57% | 20.11% | 21.02% | 20.44% | 21.23% | 21.23% | 21.47% | 21.67% | 21.23% |
| hoolah | 23.84% | 25.00% | 25.14% | 25.29% | 25.00% | 24.86% | 24.58% | 24.58% | 24.86% | 24.44% | 24.58% |
| Pace | 14.57% | 14.77% | 14.86% | 14.94% | 14.77% | 14.36% | 14.53% | 14.53% | 14.69% | 14.44% | 14.53% |
| Afterpay | 2.65% | 2.27% | 2.29% | 2.30% | 2.27% | 2.21% | 2.23% | 2.23% | 2.26% | 2.22% | 2.23% |
| Affirm | 1.32% | 1.14% | 1.14% | 1.15% | 1.14% | 1.10% | 1.12% | 1.12% | 1.13% | 1.11% | 1.12% |
| SplitIt | 1.32% | 1.14% | 1.14% | 1.15% | 1.14% | 1.10% | 1.12% | 1.12% | 1.13% | 1.11% | 1.12% |
| PayPal Credit | 0.66% | 0.57% | 0.57% | 0.57% | 0.57% | 0.55% | 0.56% | 0.56% | 0.56% | 0.56% | 0.56% |