Global Buy now pay later Usage Statistics and Market Share

We are tracking usage statistics and market share of 30 web technologies in Buy now pay later. In November 2022 the most popular web technology in Buy now pay later is Afterpay with 64% market share. In second place there is Klarna Checkout with 14% market share. After that there are PayPal Credit with 6%, Affirm with 3% and Aplazame with 3% market share. Top 5 web technologies together have 89% market share. The remaining 25 web technologies in Buy now pay later have a combined market share of 11%.

Last updated: 27 November 2022

Buy now pay later Market Share in November 2022

About Buy now pay later

We are tracking 30 different technologies in Buy now pay later.

There are 42,102 websites using Buy now pay later in out database.

Buy now pay later Usage Statistics and Market Share in November 2022

#1 Afterpay 64.19%

#2 Klarna Checkout 14.41%

#3 PayPal Credit 5.55%

#4 Affirm 3.09%

#5 Aplazame 2.61%

#6 Zip 2.36%

#7 Sezzle 1.73%

#8 LayBuy 1.18%

#9 SplitIt 0.65%

#10 Bread 0.59%

#11 hoolah 0.55%

#12 Tabby 0.55%

#13 Grab Pay Later 0.42%

#14 ViaBill 0.41%

#15 SeQura 0.39%

#16 Atome 0.36%

#17 Four 0.30%

#18 Postpay 0.25%

#19 ZestMoney 0.14%

#20 Pace 0.10%

#21 Tamara 0.08%

#22 Laterpay 0.02%

#23 DivideBuy 0.02%

#24 Simpl 0.02%

#25 ChargeAfter 0.01%

#26 Paidy 0.01%

#27 Partial.ly 0.01%

#28 PayBright 0.00%

#29 etika 0.00%

#30 Humm 0.00%

Technologies in Buy now pay later

Afterpay
Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.
Klarna Checkout
Klarna Checkout is a complete payment solution where Klarna handles a store's entire checkout.
PayPal Credit
PayPal Credit is a reusable line of credit that lets you pay for online purchases over time.
Affirm
Affirm is a loan company that allows users to buy goods or services offered by online merchants and pay off those purchases in fixed monthly payments.
Aplazame
Aplazame is a consumer credit company that provides instant financing service for online purchases. It combines an overtime payment method integrated at the ecommerce checkout with marketing tools to enable ecommerce to use financing as a promotional lever to boost sales.
Zip
Zip is a payment service that lets you receive your purchase now and spread the total cost over a interest-free payment schedule.
Sezzle
Sezzle offers a buy-now-pay-later solution.
LayBuy
Laybuy is a payment service that lets you receive your purchase now and spread the total cost over 6 weekly automatic payments interest free.
SplitIt
SplitIt is a payment solution that divides a purchase into smaller monthly installments.
Bread
Bread is a buy now, pay later platform for ecommerce websites.
hoolah
hoolah is Asia's omni-channel buy now pay later platform.
Tabby
Tabby is a Buy now pay later solution from Middle East.
Grab Pay Later
Grab Pay Later is a buy now pay later solution offered by Grab.
ViaBill
ViaBill is a cloud-based payment management solution designed to help small to midsize retailers and webshops.
SeQura
SeQura is a FinTech company based in Barcelona, providing digital flexible payment solutions, with a geographical focus on Southern Europe and Latin America.
Atome
Atome is a brand that allows users to purchase products online and pay for them in monthly installments.
Four
Pay with four is a Buy now pay later solution.
Postpay
Postpay is a payment solution that allows you to split your purchase amount into instalments.
ZestMoney
ZestMoney is a fintech company that uses digital EMI without the need for a credit card or a credit score.
Pace
PacePay offers a BNPL (Buy now pay later) solution for merchants.
Tamara
Tamara ia a BNPL (Buy now pay later) provider in Saudi Arabia.
Laterpay
Laterpay is a service that simplifies payments on the Internet. In addition to the classic immediate purchase option, Laterpay also allows you to buy digital content such as articles or videos now and pay later.
DivideBuy
Dividebuy provides retailer financing solutions.
Simpl
Simpl is a fintech company that offers a cardless payment network with multiple solutions for merchants and consumers.
ChargeAfter
ChargeAfter is a platform that connects retailers and lenders to offer consumers personalized Point of Sale Financing options at checkout from multiple lenders.
Paidy
Paidy is basically a two-sided payments service, acting as a middleman between consumers and merchants in Japan.
Partial.ly
Partial.ly payment plan software lets businesses offer customizable payment plans to their customers.
PayBright
PayBright is a Canadian fintech company that offers short-term interest-free installment loans for online shopping to consumers at checkout.
etika
etika is a fintech company based in Manchester which provide buy now pay later solution.
Humm
Humm (formerly Flexigroup) is a buy now pay later service operating in Australia.

Buy now pay later Market Share History in Last 4 Months

Technology	August 2022	September 2022	October 2022	November 2022
Afterpay	67.87%	67.37%	65.23%	64.19%
Klarna Checkout	16.44%	16.18%	15.01%	14.41%
Aplazame	3.20%	3.13%	2.76%	2.61%
Zip	1.71%	1.75%	2.13%	2.36%
PayPal Credit	4.05%	4.20%	5.11%	5.55%
Bread	0.74%	0.72%	0.63%	0.59%
SplitIt	0.73%	0.74%	0.67%	0.65%
Affirm	1.94%	2.12%	2.72%	3.09%
Sezzle	0.52%	0.66%	1.37%	1.73%
LayBuy	0.71%	0.75%	1.05%	1.18%
SeQura	0.22%	0.29%	0.36%	0.39%
hoolah	0.30%	0.32%	0.46%	0.55%
Grab Pay Later	0.26%	0.26%	0.39%	0.42%
Four	0.18%	0.21%	0.28%	0.30%
Atome	0.21%	0.23%	0.32%	0.36%
ViaBill	0.22%	0.27%	0.42%	0.41%
Tabby	0.28%	0.35%	0.48%	0.55%
ZestMoney	0.09%	0.09%	0.12%	0.14%
Laterpay	0.03%	0.03%	0.03%	0.02%
Postpay	0.15%	0.16%	0.23%	0.25%
Pace	0.05%	0.05%	0.09%	0.10%
Simpl	0.01%	0.01%	0.02%	0.02%
PayBright	0.01%	0.01%	0.01%	0.00%
Tamara	0.03%	0.05%	0.07%	0.08%
Paidy	0.01%	0.01%	0.01%	0.01%
Partial.ly	0.01%	0.01%	0.01%	0.01%
ChargeAfter	0.01%	0.01%	0.01%
DivideBuy	0.01%	0.02%	0.02%