Global Buy now pay later Usage Statistics and Market Share
We are tracking usage statistics and market share of 31 web technologies in Buy now pay later. In October 2023 the most popular web technology in Buy now pay later is Afterpay with 50% market share. In second place there is Klarna Checkout with 15% market share. After that there are PayPal Credit with 13%, Affirm with 2% and Aplazame with 2% market share. Top 5 web technologies together have 83% market share. The remaining 26 web technologies in Buy now pay later have a combined market share of 17%.
About Buy now pay later
We are tracking 31 different technologies in Buy now pay later.
There are 55,392 websites using Buy now pay later in out database.
Buy now pay later Usage Statistics and Market Share in October 2023
#1 Afterpay 
49.97%
#2 Klarna Checkout 
15.22%
#3 PayPal Credit 
13.32%
#4 Affirm 
6.63%
#5 Aplazame 
2.07%
#6 Zip 
1.99%
#7 LayBuy 
1.83%
#8 Sezzle 
1.48%
#9 SeQura 
1.31%
#10 Tabby 
1.16%
#11 ViaBill 
1.06%
#12 hoolah 
0.78%
#13 Grab Pay Later 
0.58%
#14 Four 
0.55%
#15 SplitIt 
0.44%
#16 Atome 
0.40%
#17 Bread 
0.34%
#18 Postpay 
0.32%
#19 ZestMoney 
0.17%
#20 Pace 
0.13%
#21 Tamara 
0.11%
#22 DivideBuy 
0.05%
#23 ChargeAfter 
0.03%
#24 Partial.ly 
0.02%
#25 Paidy 
0.02%
#26 Simpl 
0.01%
#27 Laterpay 
0.01%
#28 Humm 
0.01%
#29 etika 
0.00%
#30 PayBright 
0.00%
#31 Spotii 
0.00%
Technologies in Buy now pay later
Afterpay
Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.
Klarna Checkout
Klarna Checkout is a complete payment solution where Klarna handles a store's entire checkout.
PayPal Credit
PayPal Credit is a reusable line of credit that lets you pay for online purchases over time.
Affirm
Affirm is a loan company that allows users to buy goods or services offered by online merchants and pay off those purchases in fixed monthly payments.
Aplazame
Aplazame is a consumer credit company that provides instant financing service for online purchases. It combines an overtime payment method integrated at the ecommerce checkout with marketing tools to enable ecommerce to use financing as a promotional lever to boost sales.
Zip
Zip is a payment service that lets you receive your purchase now and spread the total cost over a interest-free payment schedule.
LayBuy
Laybuy is a payment service that lets you receive your purchase now and spread the total cost over 6 weekly automatic payments interest free.
Sezzle
Sezzle offers a buy-now-pay-later solution.
SeQura
SeQura is a FinTech company based in Barcelona, providing digital flexible payment solutions, with a geographical focus on Southern Europe and Latin America.
Tabby
Tabby is a Buy now pay later solution from Middle East.
ViaBill
ViaBill is a cloud-based payment management solution designed to help small to midsize retailers and webshops.
hoolah
hoolah is Asia's omni-channel buy now pay later platform.
Grab Pay Later
Grab Pay Later is a buy now pay later solution offered by Grab.
Four
Pay with four is a Buy now pay later solution.
SplitIt
SplitIt is a payment solution that divides a purchase into smaller monthly installments.
Atome
Atome is a brand that allows users to purchase products online and pay for them in monthly installments.
Bread
Bread is a buy now, pay later platform for ecommerce websites.
Postpay
Postpay is a payment solution that allows you to split your purchase amount into instalments.
ZestMoney
ZestMoney is a fintech company that uses digital EMI without the need for a credit card or a credit score.
Pace
PacePay offers a BNPL (Buy now pay later) solution for merchants.
Tamara
Tamara ia a BNPL (Buy now pay later) provider in Saudi Arabia.
DivideBuy
Dividebuy provides retailer financing solutions.
ChargeAfter
ChargeAfter is a platform that connects retailers and lenders to offer consumers personalized Point of Sale Financing options at checkout from multiple lenders.
Partial.ly
Partial.ly payment plan software lets businesses offer customizable payment plans to their customers.
Paidy
Paidy is basically a two-sided payments service, acting as a middleman between consumers and merchants in Japan.
Simpl
Simpl is a fintech company that offers a cardless payment network with multiple solutions for merchants and consumers.
Laterpay
Laterpay is a service that simplifies payments on the Internet. In addition to the classic immediate purchase option, Laterpay also allows you to buy digital content such as articles or videos now and pay later.
Humm
Humm (formerly Flexigroup) is a buy now pay later service operating in Australia.
etika
etika is a fintech company based in Manchester which provide buy now pay later solution.
PayBright
PayBright is a Canadian fintech company that offers short-term interest-free installment loans for online shopping to consumers at checkout.
Spotii
Spotii is a tech-enabled payments platform where anyone can Shop Now and Pay Later with absolutely zero interest or cost.
Buy now pay later Market Share History in Last 12 Months
| Technology | December 2022 | January 2023 | February 2023 | March 2023 | April 2023 | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Afterpay | 63.13% | 61.59% | 60.43% | 399.56% | 57.76% | 57.13% | 52.32% | 50.74% | 50.48% | 50.16% | 49.97% |
| Klarna Checkout | 14.63% | 14.94% | 14.87% | 99.86% | 14.72% | 14.77% | 15.06% | 15.03% | 15.19% | 15.09% | 15.22% |
| PayPal Credit | 5.93% | 6.67% | 7.35% | 52.87% | 9.24% | 9.65% | 12.26% | 12.97% | 12.96% | 13.25% | 13.32% |
| Affirm | 3.06% | 3.39% | 3.80% | 26.91% | 4.35% | 4.46% | 5.87% | 6.41% | 6.47% | 6.60% | 6.63% |
| Aplazame | 2.62% | 2.53% | 2.47% | 16.36% | 2.35% | 2.34% | 2.16% | 2.08% | 2.09% | 2.08% | 2.07% |
| Zip | 2.31% | 2.24% | 2.23% | 14.92% | 2.17% | 2.12% | 2.11% | 2.04% | 2.02% | 2.00% | 1.99% |
| Sezzle | 1.69% | 1.65% | 1.62% | 10.87% | 1.61% | 1.59% | 1.51% | 1.48% | 1.49% | 1.48% | 1.48% |
| LayBuy | 1.38% | 1.61% | 1.63% | 11.20% | 1.72% | 1.71% | 1.79% | 1.81% | 1.84% | 1.85% | 1.83% |
| SplitIt | 0.64% | 0.61% | 0.60% | 3.99% | 0.56% | 0.56% | 0.47% | 0.44% | 0.45% | 0.44% | 0.44% |
| Bread | 0.57% | 0.56% | 0.54% | 3.58% | 0.51% | 0.51% | 0.44% | 0.40% | 0.38% | 0.34% | 0.34% |
| hoolah | 0.60% | 0.62% | 0.63% | 4.27% | 0.65% | 0.65% | 0.71% | 0.78% | 0.78% | 0.78% | 0.78% |
| Tabby | 0.59% | 0.67% | 0.70% | 4.87% | 0.81% | 0.83% | 1.03% | 1.11% | 1.13% | 1.16% | 1.16% |
| Grab Pay Later | 0.46% | 0.46% | 0.47% | 3.21% | 0.50% | 0.50% | 0.54% | 0.58% | 0.58% | 0.59% | 0.58% |
| ViaBill | 0.53% | 0.54% | 0.62% | 4.35% | 0.80% | 0.89% | 0.92% | 1.02% | 1.04% | 1.04% | 1.06% |
| SeQura | 0.45% | 0.50% | 0.55% | 3.94% | 0.68% | 0.70% | 1.04% | 1.25% | 1.27% | 1.31% | 1.31% |
| Atome | 0.39% | 0.39% | 0.39% | 2.63% | 0.39% | 0.39% | 0.39% | 0.41% | 0.40% | 0.40% | 0.40% |
| Four | 0.30% | 0.30% | 0.32% | 2.44% | 0.40% | 0.41% | 0.50% | 0.54% | 0.54% | 0.55% | 0.55% |
| Postpay | 0.26% | 0.25% | 0.26% | 1.74% | 0.27% | 0.26% | 0.33% | 0.32% | 0.32% | 0.32% | 0.32% |
| ZestMoney | 0.15% | 0.15% | 0.16% | 1.08% | 0.16% | 0.16% | 0.16% | 0.18% | 0.18% | 0.17% | 0.17% |
| Pace | 0.12% | 0.13% | 0.13% | 0.87% | 0.13% | 0.13% | 0.13% | 0.14% | 0.13% | 0.13% | 0.13% |
| Tamara | 0.08% | 0.09% | 0.09% | 0.61% | 0.09% | 0.10% | 0.10% | 0.11% | 0.11% | 0.11% | 0.11% |
| Laterpay | 0.02% | 0.02% | 0.02% | 0.14% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% |
| DivideBuy | 0.02% | 0.04% | 0.04% | 0.29% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Simpl | 0.02% | 0.02% | 0.02% | 0.10% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| ChargeAfter | 0.01% | 0.01% | 0.01% | 0.06% | 0.02% | 0.01% | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% |
| Paidy | 0.01% | 0.01% | 0.01% | 0.11% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.02% | 0.02% |
| Partial.ly | 0.01% | 0.01% | 0.01% | 0.11% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| PayBright | 0.00% | 0.00% | 0.00% | 0.03% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| etika | 0.00% | 0.00% | 0.00% | 0.03% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Humm | 0.00% | 0.00% | 0.00% | 0.01% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |