Buy now pay later Usage Statistics and Market Share in United States of America (.us)
We are tracking usage statistics and market share of 10 web technologies in Buy now pay later in United States of America (.us). In April 2025 the most popular web technology in Buy now pay later in United States of America (.us) is Afterpay with 50% market share. In second place there is Klarna Checkout with 21% market share. After that there are Affirm with 15%, PayPal Credit with 3% and Tabby with 3% market share. Top 5 web technologies together have 91% market share. The remaining 5 web technologies in Buy now pay later have a combined market share of 9%. Global Buy now pay later market share report is available here.
About Buy now pay later
We are tracking 10 different technologies in Buy now pay later.
There are 391 websites using Buy now pay later in United States of America (.us websites) in out database.
Buy now pay later Usage Statistics and Market Share in United States of America (.us) in April 2025
#1 Afterpay 
49.62%
#2 Klarna Checkout 
21.48%
#3 Affirm 
14.83%
#4 PayPal Credit 
6.65%
#5 Tabby 
2.56%
#6 Zip 
2.56%
#7 Four 
1.02%
#8 Bread 
0.51%
#9 LayBuy 
0.51%
#10 ViaBill 
0.26%
Technologies in Buy now pay later in United States of America (.us)
Afterpay
Afterpay is a buy now, pay later service that allows customers to split the cost of an online purchase into four interest-free installments, with payments made weekly over 2 weeks. It's used by merchants to process payments and manage transactions. Afterpay acts as an intermediary between the customer and merchant, facilitating the installment payments.
Klarna Checkout
Klarna Checkout is a payment solution that allows customers to pay for purchases in installments, providing a flexible payment experience. It simplifies the checkout process by integrating seamlessly into e-commerce websites. Klarna handles the payment and financing, offering options like "Pay in 3 Instalments" and "Buy Now, Pay Later.
Affirm
Affirm is a payment processor that allows customers to pay for purchases in monthly installments with flexible payment options and interest-free financing for eligible items. It aims to provide more accessible and convenient payment methods for online shopping. Affirm helps shoppers buy now and pay later without interest.
PayPal Credit
PayPal Credit is a credit card offered by PayPal that allows customers to make purchases now and pay them off over time without interest if certain conditions are met. It provides an alternative payment option for those who prefer not to use traditional credit cards or cash.
Tabby
Tabby is a payment processor that streamlines the integration and management of various payment methods for businesses, offering customizable solutions to optimize financial transactions. Tabby AI automates and enhances payment processes, providing businesses with a more efficient and user-friendly payment experience. ### Tabby (https://tabby.
Zip
Zip is a payment gateway that simplifies online and in-store transactions for merchants. It integrates with various payment methods, streamlining the checkout process and handling the technical aspects, allowing businesses to focus on growing their operations. Zip also offers advanced features like risk management and recurring payments to enhance security and convenience for both merchants and customers.
Four
Four is a payment processor that allows businesses to accept payments from customers through their website, mobile app, or in-person using a simple and secure payment gateway. Four provides a range of payment options, including credit and debit cards, digital wallets, and alternative payment methods. The platform is designed to be user-friendly and integrates seamlessly with existing commerce systems to help businesses grow their revenue.
Bread
Bread is a payment processing platform that enables businesses to accept various forms of payments, including credit cards, debit cards, and ACH transfers, directly through their website or mobile app. The service provides secure and convenient payment solutions for online merchants and e-commerce businesses. It offers customizable payment forms and integrates seamlessly with popular e-commerce platforms, making it easy for businesses to process transactions efficiently.
LayBuy
LayBuy is a finance company that allows customers to buy now and pay for their purchases in installments, effectively providing a form of deferred payment or financing. This enables customers to make larger purchases without having to pay the full amount upfront. The company partners with retailers to offer this service to customers during the checkout process.
ViaBill
ViaBill is a "Buy now pay later" fintech platform that allows customers to purchase products or services from merchants and pay for them in installments over time, without interest or fees, enhancing the shopping experience and increasing sales for merchants. ViaBill's technology seamlessly integrates with existing payment systems, offering a frictionless payment process for both customers and merchants.
Buy now pay later Market Share History in United States of America (.us) in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Afterpay | 50.30% | 48.71% | 49.29% | 48.88% | 48.88% | 49.16% | 49.03% | 49.03% | 49.05% | 49.34% | 49.62% |
| Klarna Checkout | 21.89% | 21.78% | 21.53% | 21.35% | 21.35% | 21.23% | 21.17% | 21.17% | 21.25% | 21.52% | 21.48% |
| Affirm | 14.79% | 14.33% | 14.16% | 14.61% | 14.61% | 14.53% | 15.04% | 15.04% | 15.26% | 14.70% | 14.83% |
| PayPal Credit | 6.80% | 6.88% | 7.37% | 7.58% | 7.58% | 7.54% | 7.24% | 7.24% | 7.08% | 6.82% | 6.65% |
| Tabby | 1.78% | 2.29% | 2.27% | 2.25% | 2.25% | 2.23% | 2.23% | 2.23% | 2.18% | 2.62% | 2.56% |
| Four | 1.18% | 1.15% | 1.13% | 1.12% | 1.12% | 1.12% | 1.11% | 1.11% | 1.09% | 1.05% | 1.02% |
| Zip | 1.18% | 2.87% | 2.83% | 2.81% | 2.81% | 2.79% | 2.79% | 2.79% | 2.72% | 2.62% | 2.56% |
| Bread | 0.59% | 0.57% | 0.57% | 0.56% | 0.56% | 0.56% | 0.56% | 0.56% | 0.54% | 0.52% | 0.51% |
| LayBuy | 0.59% | 0.57% | 0.57% | 0.56% | 0.56% | 0.56% | 0.56% | 0.56% | 0.54% | 0.52% | 0.51% |
| ViaBill | 0.30% | 0.29% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.27% | 0.26% | 0.26% |