Buy now pay later Usage Statistics and Market Share in European Union (.eu)
We are tracking usage statistics and market share of 10 web technologies in Buy now pay later in European Union (.eu). In April 2025 the most popular web technology in Buy now pay later in European Union (.eu) is Klarna Checkout with 52% market share. In second place there is Afterpay with 14% market share. After that there are PayPal Credit with 14%, Tabby with 4% and Affirm with 4% market share. Top 5 web technologies together have 88% market share. The remaining 5 web technologies in Buy now pay later have a combined market share of 12%. Global Buy now pay later market share report is available here.
About Buy now pay later
We are tracking 10 different technologies in Buy now pay later.
There are 417 websites using Buy now pay later in European Union (.eu websites) in out database.
Buy now pay later Usage Statistics and Market Share in European Union (.eu) in April 2025
#1 Klarna Checkout 
52.28%
#2 Afterpay 
13.91%
#3 PayPal Credit 
13.91%
#4 Tabby 
6.71%
#5 Affirm 
3.84%
#6 Aplazame 
2.88%
#7 SeQura 
2.16%
#8 ViaBill 
1.92%
#9 SplitIt 
1.44%
#10 Four 
0.96%
Technologies in Buy now pay later in European Union (.eu)
Klarna Checkout
Klarna Checkout is a payment solution that allows customers to pay for purchases in installments, providing a flexible payment experience. It simplifies the checkout process by integrating seamlessly into e-commerce websites. Klarna handles the payment and financing, offering options like "Pay in 3 Instalments" and "Buy Now, Pay Later.
Afterpay
Afterpay is a buy now, pay later service that allows customers to split the cost of an online purchase into four interest-free installments, with payments made weekly over 2 weeks. It's used by merchants to process payments and manage transactions. Afterpay acts as an intermediary between the customer and merchant, facilitating the installment payments.
PayPal Credit
PayPal Credit is a credit card offered by PayPal that allows customers to make purchases now and pay them off over time without interest if certain conditions are met. It provides an alternative payment option for those who prefer not to use traditional credit cards or cash.
Tabby
Tabby is a payment processor that streamlines the integration and management of various payment methods for businesses, offering customizable solutions to optimize financial transactions. Tabby AI automates and enhances payment processes, providing businesses with a more efficient and user-friendly payment experience. ### Tabby (https://tabby.
Affirm
Affirm is a payment processor that allows customers to pay for purchases in monthly installments with flexible payment options and interest-free financing for eligible items. It aims to provide more accessible and convenient payment methods for online shopping. Affirm helps shoppers buy now and pay later without interest.
Aplazame
Aplazame is a financial technology company that offers a payment processing platform with a focus on deferred payments and financing options for online businesses. Their process allows customers to pay for products or services over time, improving the shopping experience and increasing sales for merchants. Aplazame provides an easy-to-integrate solution that enhances customer acquisition and retention by offering flexible payment terms.
SeQura
SeQura is a financial technology company that offers a flexible, interest-free Buy Now Pay Later (BNPL) solution to consumers, allowing them to split the cost of their purchases over several months without incurring additional fees or interest charges. SeQura enables merchants to offer a convenient and flexible payment option to their customers, enhancing the shopping experience and driving sales growth.
ViaBill
ViaBill is a "Buy now pay later" fintech platform that allows customers to purchase products or services from merchants and pay for them in installments over time, without interest or fees, enhancing the shopping experience and increasing sales for merchants. ViaBill's technology seamlessly integrates with existing payment systems, offering a frictionless payment process for both customers and merchants.
SplitIt
SplitIt is a payment processing platform that allows users to split payments into interest-free installments, making it easier to manage larger purchases or group payments. The platform integrates with various e-commerce websites and can be used for both individual and group financing. It supports multiple payment methods and provides a seamless checkout experience for customers.
Four
Four is a payment processor that allows businesses to accept payments from customers through their website, mobile app, or in-person using a simple and secure payment gateway. Four provides a range of payment options, including credit and debit cards, digital wallets, and alternative payment methods. The platform is designed to be user-friendly and integrates seamlessly with existing commerce systems to help businesses grow their revenue.
Buy now pay later Market Share History in European Union (.eu) in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Klarna Checkout | 48.21% | 48.68% | 48.41% | 48.28% | 48.28% | 48.16% | 48.31% | 50.00% | 50.65% | 51.58% | 52.28% |
| Afterpay | 16.07% | 15.84% | 16.14% | 16.09% | 16.09% | 16.43% | 16.29% | 13.68% | 14.47% | 14.11% | 13.91% |
| PayPal Credit | 16.37% | 16.42% | 16.71% | 16.95% | 16.95% | 17.00% | 16.85% | 16.32% | 14.99% | 14.11% | 13.91% |
| Affirm | 4.17% | 4.11% | 4.03% | 4.02% | 4.02% | 3.97% | 3.93% | 4.21% | 4.13% | 3.89% | 3.84% |
| Aplazame | 4.17% | 4.11% | 4.03% | 4.02% | 4.02% | 3.97% | 3.93% | 3.16% | 3.10% | 2.92% | 2.88% |
| Tabby | 3.57% | 3.52% | 3.46% | 3.45% | 3.45% | 3.40% | 3.37% | 5.26% | 5.68% | 6.81% | 6.71% |
| SplitIt | 2.98% | 2.93% | 2.88% | 2.87% | 2.87% | 2.83% | 2.81% | 1.58% | 1.55% | 1.46% | 1.44% |
| ViaBill | 2.38% | 2.35% | 2.31% | 2.30% | 2.30% | 2.27% | 2.25% | 2.37% | 2.07% | 1.95% | 1.92% |
| Four | 1.19% | 1.17% | 1.15% | 1.15% | 1.15% | 1.13% | 1.12% | 1.05% | 1.03% | 0.97% | 0.96% |
| SeQura | 0.89% | 0.88% | 0.86% | 0.86% | 0.86% | 0.85% | 1.12% | 2.37% | 2.33% | 2.19% | 2.16% |