Buy now pay later Usage Statistics and Market Share in European Union (.eu)
We are tracking usage statistics and market share of 10 web technologies in Buy now pay later in European Union (.eu). In April 2024 the most popular web technology in Buy now pay later in European Union (.eu) is Klarna Checkout with 48% market share. In second place there is PayPal Credit with 17% market share. After that there are Afterpay with 16%, Affirm with 4% and Aplazame with 4% market share. Top 5 web technologies together have 89% market share. The remaining 5 web technologies in Buy now pay later have a combined market share of 11%. Global Buy now pay later market share report is available here.
About Buy now pay later
We are tracking 10 different technologies in Buy now pay later.
There are 337 websites using Buy now pay later in European Union (.eu websites) in out database.
Buy now pay later Usage Statistics and Market Share in European Union (.eu) in April 2024
#1 Klarna Checkout 
48.07%
#2 PayPal Credit 
16.62%
#3 Afterpay 
16.02%
#4 Affirm 
4.15%
#5 Aplazame 
4.15%
#6 Tabby 
3.56%
#7 SplitIt 
2.97%
#8 ViaBill 
2.37%
#9 Four 
1.19%
#10 SeQura 
0.89%
Technologies in Buy now pay later in European Union (.eu)
Klarna Checkout
Klarna Checkout is a complete payment solution where Klarna handles a store's entire checkout.
PayPal Credit
PayPal Credit is a reusable line of credit that lets you pay for online purchases over time.
Afterpay
Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.
Affirm
Affirm is a loan company that allows users to buy goods or services offered by online merchants and pay off those purchases in fixed monthly payments.
Aplazame
Aplazame is a consumer credit company that provides instant financing service for online purchases. It combines an overtime payment method integrated at the ecommerce checkout with marketing tools to enable ecommerce to use financing as a promotional lever to boost sales.
Tabby
Tabby is a Buy now pay later solution from Middle East.
SplitIt
SplitIt is a payment solution that divides a purchase into smaller monthly installments.
ViaBill
ViaBill is a cloud-based payment management solution designed to help small to midsize retailers and webshops.
Four
Pay with four is a Buy now pay later solution.
SeQura
SeQura is a FinTech company based in Barcelona, providing digital flexible payment solutions, with a geographical focus on Southern Europe and Latin America.
Buy now pay later Market Share History in European Union (.eu) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Klarna Checkout | 48.52% | 48.10% | 48.10% | 48.30% | 48.15% | 47.88% | 47.38% | 47.24% | 47.68% | 48.21% | 48.07% |
| Afterpay | 16.39% | 17.09% | 17.09% | 16.72% | 16.67% | 16.36% | 16.62% | 16.56% | 16.10% | 16.07% | 16.02% |
| PayPal Credit | 16.39% | 16.77% | 16.46% | 16.10% | 16.05% | 16.06% | 16.00% | 16.26% | 16.72% | 16.37% | 16.62% |
| Aplazame | 5.25% | 4.43% | 4.43% | 4.33% | 4.32% | 4.24% | 4.31% | 4.29% | 4.33% | 4.17% | 4.15% |
| Affirm | 3.93% | 3.80% | 3.80% | 3.72% | 3.70% | 4.24% | 4.31% | 4.29% | 4.33% | 4.17% | 4.15% |
| SplitIt | 3.28% | 3.16% | 3.16% | 3.10% | 3.09% | 3.03% | 3.08% | 3.07% | 3.10% | 2.98% | 2.97% |
| Tabby | 2.62% | 3.16% | 3.16% | 3.10% | 3.70% | 3.64% | 3.69% | 3.68% | 3.10% | 3.57% | 3.56% |
| ViaBill | 1.64% | 1.58% | 1.90% | 2.48% | 2.16% | 2.42% | 2.46% | 2.45% | 2.48% | 2.38% | 2.37% |
| Four | 1.31% | 1.27% | 1.27% | 1.24% | 1.23% | 1.21% | 1.23% | 1.23% | 1.24% | 1.19% | 1.19% |
| SeQura | 0.66% | 0.63% | 0.63% | 0.93% | 0.93% | 0.91% | 0.92% | 0.92% | 0.93% | 0.89% | 0.89% |