Buy now pay later Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 13 web technologies in Buy now pay later in Australia (.au). In May 2025 the most popular web technology in Buy now pay later in Australia (.au) is Afterpay with 93% market share. In second place there is PayPal Credit with 3% market share. After that there are Klarna Checkout with 2%, Zip with 1% and LayBuy with 1% market share. Top 5 web technologies together have 99% market share. The remaining 8 web technologies in Buy now pay later have a combined market share of 1%. Global Buy now pay later market share report is available here.
About Buy now pay later
We are tracking 13 different technologies in Buy now pay later.
There are 18,136 websites using Buy now pay later in Australia (.au websites) in out database.
Buy now pay later Usage Statistics and Market Share in Australia (.au) in May 2025
#1 Afterpay 
93.35%
#2 PayPal Credit 
2.85%
#3 Klarna Checkout 
1.75%
#4 Zip 
0.71%
#5 LayBuy 
0.65%
#6 Tabby 
0.43%
#7 Affirm 
0.12%
#8 SplitIt 
0.06%
#9 Grab Pay Later 
0.03%
#10 Sezzle 
0.02%
#11 Bread 
0.01%
#12 Four 
0.01%
#13 hoolah 
0.01%
Technologies in Buy now pay later in Australia (.au)
Afterpay
Afterpay is a buy now, pay later service that allows customers to split the cost of an online purchase into four interest-free installments, with payments made weekly over 2 weeks. It's used by merchants to process payments and manage transactions. Afterpay acts as an intermediary between the customer and merchant, facilitating the installment payments.
PayPal Credit
PayPal Credit is a credit card offered by PayPal that allows customers to make purchases now and pay them off over time without interest if certain conditions are met. It provides an alternative payment option for those who prefer not to use traditional credit cards or cash.
Klarna Checkout
Klarna Checkout is a payment solution that allows customers to pay for purchases in installments, providing a flexible payment experience. It simplifies the checkout process by integrating seamlessly into e-commerce websites. Klarna handles the payment and financing, offering options like "Pay in 3 Instalments" and "Buy Now, Pay Later.
Zip
Zip is a payment gateway that simplifies online and in-store transactions for merchants. It integrates with various payment methods, streamlining the checkout process and handling the technical aspects, allowing businesses to focus on growing their operations. Zip also offers advanced features like risk management and recurring payments to enhance security and convenience for both merchants and customers.
LayBuy
LayBuy is a finance company that allows customers to buy now and pay for their purchases in installments, effectively providing a form of deferred payment or financing. This enables customers to make larger purchases without having to pay the full amount upfront. The company partners with retailers to offer this service to customers during the checkout process.
Tabby
Tabby is a payment processor that streamlines the integration and management of various payment methods for businesses, offering customizable solutions to optimize financial transactions. Tabby AI automates and enhances payment processes, providing businesses with a more efficient and user-friendly payment experience. ### Tabby (https://tabby.
Affirm
Affirm is a payment processor that allows customers to pay for purchases in monthly installments with flexible payment options and interest-free financing for eligible items. It aims to provide more accessible and convenient payment methods for online shopping. Affirm helps shoppers buy now and pay later without interest.
SplitIt
SplitIt is a payment processing platform that allows users to split payments into interest-free installments, making it easier to manage larger purchases or group payments. The platform integrates with various e-commerce websites and can be used for both individual and group financing. It supports multiple payment methods and provides a seamless checkout experience for customers.
Grab Pay Later
Grab Pay Later is a financial service provided by Grab, a ride-hailing and food delivery company, that allows users to make purchases through instalments without interest or fees. Users can apply for the service through the Grab app and make payments via various channels such as credit card, debit card, or bank transfer.
Sezzle
Sezzle is a financing platform that allows consumers to make purchases over time without interest, working with various retailers and payment processors to facilitate easy installment payments. Sezzle processes payments and manages financing for retailers and their customers. Sezzle enables consumers to split the cost of purchases into manageable monthly installments, making it easier for them to afford items they want or need.
Bread
Bread is a payment processing platform that enables businesses to accept various forms of payments, including credit cards, debit cards, and ACH transfers, directly through their website or mobile app. The service provides secure and convenient payment solutions for online merchants and e-commerce businesses. It offers customizable payment forms and integrates seamlessly with popular e-commerce platforms, making it easy for businesses to process transactions efficiently.
Four
Four is a payment processor that allows businesses to accept payments from customers through their website, mobile app, or in-person using a simple and secure payment gateway. Four provides a range of payment options, including credit and debit cards, digital wallets, and alternative payment methods. The platform is designed to be user-friendly and integrates seamlessly with existing commerce systems to help businesses grow their revenue.
hoolah
hoolah is a financial technology platform that offers buy now pay later services to consumers, enabling them to make purchases without paying the full amount upfront. hoolah provides users with flexible payment options, allowing them to pay off their purchases in installments over time, making it easier to manage their finances and budget their expenses.
Buy now pay later Market Share History in Australia (.au) in Last 12 Months
| Technology | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 | May 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Afterpay | 92.87% | 92.63% | 92.59% | 92.62% | 92.63% | 92.64% | 92.72% | 93.27% | 93.27% | 93.35% | 93.35% |
| PayPal Credit | 3.10% | 3.31% | 3.34% | 3.32% | 3.32% | 3.32% | 3.27% | 2.91% | 2.91% | 2.85% | 2.85% |
| Klarna Checkout | 1.89% | 1.87% | 1.87% | 1.86% | 1.86% | 1.85% | 1.84% | 1.76% | 1.76% | 1.75% | 1.75% |
| Zip | 0.76% | 0.81% | 0.81% | 0.80% | 0.81% | 0.81% | 0.80% | 0.72% | 0.72% | 0.71% | 0.71% |
| LayBuy | 0.72% | 0.70% | 0.72% | 0.71% | 0.71% | 0.71% | 0.71% | 0.67% | 0.67% | 0.65% | 0.65% |
| Tabby | 0.40% | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% | 0.41% | 0.42% | 0.42% | 0.43% | 0.43% |
| Affirm | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.11% | 0.11% | 0.12% | 0.12% |
| SplitIt | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Grab Pay Later | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Sezzle | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% |
| Bread | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Four | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| hoolah | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |