Web Technologies Used by purple.com

The Apache HTTP Server is free and open-source cross-platform web server software, released under the terms of Apache License 2.0. Apache is developed and maintained by an open community of developers under the auspices of the Apache Software Foundation.

New Relic is an American software analytics company based in San Francisco, California.

PHP: Hypertext Preprocessor is a general-purpose programming language originally designed for web development. PHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks.

Acquia Cloud Platform is a Drupal-tuned application lifecycle management suite with an infrastructure to support Drupal deployment workflow processes.

Babel is a free and open-source transcompiler for writing next generation JavaScript.

Ada is an automated customer experience company that provides chat bots used in customer support.

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Amazon Webstore is an all-in-one hosted ecommerce website solution.

Percona delivers enterprise-class software, support, consulting and managed services for both MySQL and MongoDB across traditional and cloud-based platforms.

Drupal is a free and open-source content management framework written in PHP and distributed under the GNU General Public License.

Cloudflare is a company that provides content delivery network services, DDoS mitigation, Internet security and distributed domain name server services. Cloudflare's services sit between the visitor and the Cloudflare user's hosting provider, acting as a reverse proxy for websites.

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.

Varnish is an open-source web application accelerator also known as a HTTP cache or reverse proxy. It is designed to speed up websites and reduce the load on web servers by caching frequently accessed web pages and serving them directly to users without having to generate them dynamically each time they are requested. Varnish is typically used in front of web servers such as Apache or Nginx, and it can be configured to cache content based on various criteria such as URL, HTTP headers, cookies, and more. It also supports dynamic content and can be used to implement load balancing, content filtering, and other advanced features. Varnish is known for its high performance and scalability, and it is widely used by websites with high traffic volumes such as news sites, social media platforms, and e-commerce sites. It is also used by many content delivery networks (CDNs) to improve the speed and efficiency of content delivery.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.

Microsoft Advertising is an online advertising platform developed by Microsoft.

Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.