Personalisation Usage Statistics and Market Share in United Kingdom (.uk)
We are tracking usage statistics and market share of 54 web technologies in Personalisation in United Kingdom (.uk). In April 2024 the most popular web technology in Personalisation in United Kingdom (.uk) is Adobe Target with 33% market share. In second place there is HulkApps Infinite Product Options with 8% market share. After that there are Kibo Personalization with 7%, Nosto with 5% and SalesFire with 5% market share. Top 5 web technologies together have 58% market share. The remaining 49 web technologies in Personalisation have a combined market share of 42%. Global Personalisation market share report is available here.
About Personalisation
We are tracking 54 different technologies in Personalisation.
There are 6,987 websites using Personalisation in United Kingdom (.uk websites) in out database.
Personalisation Usage Statistics and Market Share in United Kingdom (.uk) in April 2024
#1 Adobe Target 
33.35%
#2 HulkApps Infinite Product Options 
7.67%
#3 Kibo Personalization 
7.24%
#4 Nosto 
6.70%
#5 SalesFire 
4.75%
#6 Bold Commerce 
4.58%
#7 Zoho PageSense 
4.41%
#8 Dynamic Yield 
3.98%
#9 Sailthru 
3.74%
#10 Clerk.io 
2.63%
#11 Kiwi Sizing 
2.53%
#12 Coveo 
1.63%
#13 Oracle Maxymiser 
1.60%
#14 Salesforce Interaction Studio 
1.49%
#15 Rebuy 
1.17%
#16 Qubit 
1.09%
#17 Demandbase 
1.00%
#18 Acquia Personalization 
0.89%
#19 The Hotels Network 
0.80%
#20 Movable Ink 
0.79%
#21 LimeSpot 
0.72%
#22 Attentive 
0.67%
#23 Yieldify 
0.66%
#24 Cxense 
0.60%
#25 Piano 
0.53%
#26 Attraqt 
0.49%
#27 RichRelevance 
0.43%
#28 Twik 
0.39%
#29 Personizely 
0.34%
#30 Obviyo 
0.31%
#31 WebEngage 
0.31%
#32 SaleCycle 
0.30%
#33 Zakeke 
0.29%
#34 Trbo 
0.26%
#35 RevLifter 
0.24%
#36 Justuno 
0.23%
#37 Connectif 
0.17%
#38 Findify 
0.17%
#39 Loop54 
0.17%
#40 Unbxd 
0.14%
#41 Actito 
0.09%
#42 Beyable 
0.07%
#43 Retail Rocket 
0.06%
#44 Rokt 
0.06%
#45 Apptus 
0.03%
#46 Fit Analytics 
0.03%
#47 Raptor 
0.03%
#48 Revieve 
0.03%
#49 Syte 
0.03%
#50 Usizy 
0.03%
#51 VerifyPass 
0.03%
#52 Wair 
0.03%
#53 Fanplayr 
0.01%
#54 Reflektion 
0.01%
Technologies in Personalisation in United Kingdom (.uk)
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
HulkApps Infinite Product Options
HulkApps Infinite Product Options is a unlimited custom options for products. Display variant options as buttons, color and image swatches, and more.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
SalesFire
SalesFire is a SaaS company specialising in conversion rate optimisation, intelligent personalisation and on-site search solutions.
Bold Commerce
Bold Commerce is a software company that specialises in ecommerce websites and app development.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Clerk.io
Clerk.io is an all-in-one ecommerce personalisation platform.
Kiwi Sizing
Kiwi Sizing is a size chart and a recommender plugin on the Shopify platform.
Coveo
Coveo designs enterprise search and predictive insights platforms for businesses.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Rebuy
Rebuy offers personlisation solutions for ecommerce sites.
Qubit
Qubit is a SaaS based persuasive personalisation at scale services.
Demandbase
Demandbase is a targeting and personalization platform for business-to-business companies.
Acquia Personalization
Acquia Personalization (formerly Acquia Lift) lets you track customers' behavior throughout your website.
The Hotels Network
The Hotels Network provides a SaaS software that enhances hotelier websites with predictive marketing personalisation and user behavior analytics.
Movable Ink
Movable Ink is a technology company that allows marketers to change emails after they have been sent out.
LimeSpot
LimeSpot is an AI-powered personalisation platform for marketers and ecommerce professionals.
Attentive
Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.
Yieldify
Yieldify is a customer journey optimisation platform that brings personalisation to the full customer journey.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Piano
Piano is a enterprise SaaS company which specializing in advanced media business processes and ecommerce optimisation.
Attraqt
Attraqt provides AI-driven search, merchandising and personalisation solutions.
RichRelevance
RichRelevance is a cloud-based omnichannel personalisation platform built to help Retailers, B2B, financial services, travel and hospitality, and branded manufacturers personalise their customer experiences.
Twik
Twik provides a automated, no-configuration business intelligence & personalization automation engine.
Personizely
Personizely is a conversion marketing toolkit which helps websites and ecommerce stores better engage with visitors using website widgets and personalisation.
Obviyo
Obviyo is an ecommerce intelligence platform helping merchants personalise and optimise shopping experience.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
SaleCycle
SaleCycle is a UK based global behavioral marketing firm.
Zakeke
Zakeke is a product customisation tool compatible with services and apps mostly used to manage ecommerce store.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
RevLifter
RevLifter is an AI-powered coupon technology which allows brands to offer personalised incentives to their customers based on real-time basket data.
Justuno
Justuno is a visitor conversion optimization platform.
Connectif
Connectif is a marketing automation and personalisation data-first action platform, powered by AI.
Findify
Findify is an intelligent ecommerce search, navigation and personalisation solution.
Loop54
Loop54 is a ecommerce search and navigation SaaS product.
Unbxd
Unbxd is an ecommerce product discovery platform that applies artificial intelligence and advanced data sciences to connect shoppers to the products they are most likely to buy.
Actito
Actito is an agile SaaS marketing automation platform.
Beyable
Beyable is a suite of tools that analyze website traffic to understand visitors' behaviors in real-time, through multi-channel in order to optimise conversion rate.
Retail Rocket
Retail Rocket is a big data-based personalisation platform for ecommerce websites.
Rokt
Rokt is an ecommerce marketing technology that gives customers a personalised and relevant experience while buying online.
Apptus
Apptus is an AI-powered ecommerce optimisation software provider.
Fit Analytics
Fit Analytics is a platform that provides clothing size recommendations for online customers by measuring individual dimensions via webcams.
Raptor
Raptor is a personalisation engine based on machine learning that analyses and learns about the user's behavior and unique browser history.
Revieve
Revieve is a technology company delivering consumer-centric personalised digital brand experiences powered by AI/AR.
Syte
Syte is a provider of visual AI technology that aims to improve retailers' site navigation, product discovery, and user experience by powering solutions that engage and convert shoppers.
Usizy
Usizy is the top size recommendation and prediction solution for ecommerce using machine learning, big data, and isomoprhic algorythms.
VerifyPass
VerifyPass is a company which provide secure identity proofing, authentication, and group affiliation verification for teachers and students.
Wair
Wair is the widget to personalised fit.
Fanplayr
Fanplayr is a real-time insights platform that provides website optimisation and personalisation solutions for businesses.
Reflektion
Reflektion is a customer centric personalisation platform that optimizes customer experiences on an individual basis in real time.
Personalisation Market Share History in United Kingdom (.uk) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Target | 37.17% | 35.25% | 35.10% | 34.81% | 34.60% | 34.24% | 33.83% | 33.85% | 33.87% | 33.43% | 33.35% |
| Kibo Personalization | 7.61% | 7.43% | 7.37% | 7.47% | 7.46% | 7.43% | 7.36% | 7.36% | 7.30% | 7.27% | 7.24% |
| Nosto | 7.11% | 6.91% | 6.91% | 6.94% | 6.77% | 6.77% | 6.81% | 6.79% | 6.81% | 6.65% | 6.70% |
| HulkApps Infinite Product Options | 6.41% | 7.26% | 7.35% | 7.35% | 7.52% | 7.55% | 7.61% | 7.56% | 7.59% | 7.62% | 7.67% |
| Sailthru | 4.57% | 4.29% | 4.22% | 4.04% | 3.87% | 3.90% | 3.86% | 3.85% | 3.78% | 3.76% | 3.74% |
| Dynamic Yield | 4.04% | 3.96% | 3.98% | 3.99% | 3.96% | 4.00% | 4.06% | 4.02% | 4.01% | 4.02% | 3.98% |
| Bold Commerce | 4.11% | 4.40% | 4.43% | 4.44% | 4.43% | 4.47% | 4.48% | 4.45% | 4.45% | 4.55% | 4.58% |
| Zoho PageSense | 3.10% | 3.53% | 3.60% | 3.76% | 3.84% | 3.92% | 4.01% | 4.02% | 4.04% | 4.36% | 4.41% |
| Clerk.io | 2.71% | 2.63% | 2.64% | 2.63% | 2.55% | 2.56% | 2.59% | 2.58% | 2.59% | 2.64% | 2.63% |
| Oracle Maxymiser | 1.87% | 1.79% | 1.83% | 1.85% | 1.75% | 1.69% | 1.69% | 1.68% | 1.66% | 1.60% | 1.60% |
| SalesFire | 3.66% | 4.14% | 4.18% | 4.31% | 4.56% | 4.72% | 4.72% | 4.71% | 4.78% | 4.76% | 4.75% |
| Kiwi Sizing | 2.31% | 2.41% | 2.44% | 2.47% | 2.48% | 2.52% | 2.55% | 2.54% | 2.53% | 2.52% | 2.53% |
| Qubit | 1.17% | 1.30% | 1.22% | 1.24% | 1.20% | 1.17% | 1.17% | 1.14% | 1.15% | 1.08% | 1.09% |
| Salesforce Interaction Studio | 1.40% | 1.50% | 1.51% | 1.42% | 1.41% | 1.43% | 1.37% | 1.37% | 1.37% | 1.57% | 1.49% |
| Yieldify | 0.88% | 0.84% | 0.80% | 0.77% | 0.73% | 0.71% | 0.70% | 0.71% | 0.72% | 0.67% | 0.66% |
| Movable Ink | 0.80% | 0.74% | 0.74% | 0.74% | 0.73% | 0.73% | 0.77% | 0.78% | 0.79% | 0.78% | 0.79% |
| Coveo | 1.17% | 1.47% | 1.48% | 1.50% | 1.64% | 1.60% | 1.60% | 1.60% | 1.57% | 1.57% | 1.63% |
| Demandbase | 1.00% | 0.98% | 0.93% | 0.87% | 0.89% | 0.89% | 0.94% | 1.00% | 1.03% | 0.97% | 1.00% |
| Piano | 0.61% | 0.58% | 0.58% | 0.56% | 0.57% | 0.54% | 0.54% | 0.56% | 0.56% | 0.54% | 0.53% |
| Rebuy | 0.97% | 1.01% | 1.05% | 1.07% | 1.09% | 1.11% | 1.12% | 1.17% | 1.15% | 1.17% | 1.17% |
| LimeSpot | 0.70% | 0.75% | 0.74% | 0.72% | 0.73% | 0.76% | 0.74% | 0.74% | 0.74% | 0.71% | 0.72% |
| Attentive | 0.64% | 0.62% | 0.64% | 0.61% | 0.60% | 0.60% | 0.62% | 0.61% | 0.62% | 0.70% | 0.67% |
| Findify | 0.26% | 0.26% | 0.26% | 0.23% | 0.23% | 0.23% | 0.26% | 0.26% | 0.26% | 0.17% | 0.17% |
| Trbo | 0.35% | 0.35% | 0.35% | 0.35% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.31% | 0.26% |
| RichRelevance | 0.44% | 0.40% | 0.41% | 0.38% | 0.40% | 0.40% | 0.42% | 0.41% | 0.42% | 0.43% | 0.43% |
| Twik | 0.37% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% | 0.37% | 0.37% | 0.37% | 0.37% | 0.39% |
| Acquia Personalization | 0.59% | 0.67% | 0.73% | 0.72% | 0.77% | 0.77% | 0.80% | 0.83% | 0.89% | 0.88% | 0.89% |
| SaleCycle | 0.32% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% |
| RevLifter | 0.28% | 0.27% | 0.28% | 0.27% | 0.26% | 0.24% | 0.24% | 0.26% | 0.26% | 0.24% | 0.24% |
| Attraqt | 0.41% | 0.40% | 0.41% | 0.43% | 0.43% | 0.43% | 0.46% | 0.46% | 0.43% | 0.48% | 0.49% |
| The Hotels Network | 0.41% | 0.52% | 0.44% | 0.58% | 0.63% | 0.69% | 0.72% | 0.71% | 0.69% | 0.77% | 0.80% |
| Cxense | 0.29% | 0.38% | 0.52% | 0.52% | 0.55% | 0.57% | 0.54% | 0.54% | 0.54% | 0.60% | 0.60% |
| Personizely | 0.29% | 0.29% | 0.30% | 0.30% | 0.30% | 0.31% | 0.31% | 0.31% | 0.31% | 0.34% | 0.34% |
| WebEngage | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.29% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% |
| Zakeke | 0.23% | 0.25% | 0.23% | 0.25% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.29% | 0.29% |
| Connectif | 0.15% | 0.14% | 0.15% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.17% | 0.17% |
| Obviyo | 0.26% | 0.29% | 0.29% | 0.29% | 0.32% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% |
| Actito | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Justuno | 0.18% | 0.17% | 0.17% | 0.19% | 0.19% | 0.17% | 0.19% | 0.20% | 0.20% | 0.21% | 0.23% |
| Retail Rocket | 0.10% | 0.09% | 0.07% | 0.07% | 0.06% | 0.04% | 0.04% | 0.04% | 0.06% | 0.06% | 0.06% |
| Unbxd | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.11% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Beyable | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Loop54 | 0.15% | 0.12% | 0.12% | 0.14% | 0.14% | 0.17% | 0.14% | 0.14% | 0.14% | 0.17% | 0.17% |
| Syte | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.03% | 0.03% |
| Apptus | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Fit Analytics | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Raptor | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Usizy | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| VerifyPass | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Wair | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Fanplayr | 0.01% | 0.04% | 0.01% | 0.03% | 0.04% | 0.03% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Reflektion | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Revieve | 0.01% | 0.01% | 0.01% | 0.01% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Rokt | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |