Personalisation Usage Statistics and Market Share in India (.in)
We are tracking usage statistics and market share of 30 web technologies in Personalisation in India (.in). In April 2024 the most popular web technology in Personalisation in India (.in) is Adobe Target with 30% market share. In second place there is WebEngage with 25% market share. After that there are Zoho PageSense with 9%, Kiwi Sizing with 5% and HulkApps Infinite Product Options with 5% market share. Top 5 web technologies together have 75% market share. The remaining 25 web technologies in Personalisation have a combined market share of 25%. Global Personalisation market share report is available here.
About Personalisation
We are tracking 30 different technologies in Personalisation.
There are 915 websites using Personalisation in India (.in websites) in out database.
Personalisation Usage Statistics and Market Share in India (.in) in April 2024
#1 Adobe Target 
30.38%
#2 WebEngage 
25.14%
#3 Zoho PageSense 
9.40%
#4 Kiwi Sizing 
7.32%
#5 HulkApps Infinite Product Options 
4.81%
#6 Dynamic Yield 
2.62%
#7 Bold Commerce 
2.19%
#8 Coveo 
2.19%
#9 Twik 
2.19%
#10 Kibo Personalization 
1.75%
#11 Demandbase 
1.53%
#12 LimeSpot 
1.53%
#13 Salesforce Interaction Studio 
1.53%
#14 Sailthru 
1.31%
#15 Obviyo 
1.09%
#16 Unbxd 
0.87%
#17 Oracle Maxymiser 
0.66%
#18 Piano 
0.55%
#19 Movable Ink 
0.44%
#20 Nosto 
0.44%
#21 Personizely 
0.33%
#22 Zakeke 
0.33%
#23 Acquia Personalization 
0.22%
#24 Actito 
0.22%
#25 Attentive 
0.22%
#26 Rebuy 
0.22%
#27 Trbo 
0.22%
#28 Blueknow 
0.11%
#29 Reflektion 
0.11%
#30 RevLifter 
0.11%
Technologies in Personalisation in India (.in)
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
WebEngage
WebEngage is a customer data platform and marketing automation suite.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Kiwi Sizing
Kiwi Sizing is a size chart and a recommender plugin on the Shopify platform.
HulkApps Infinite Product Options
HulkApps Infinite Product Options is a unlimited custom options for products. Display variant options as buttons, color and image swatches, and more.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Bold Commerce
Bold Commerce is a software company that specialises in ecommerce websites and app development.
Coveo
Coveo designs enterprise search and predictive insights platforms for businesses.
Twik
Twik provides a automated, no-configuration business intelligence & personalization automation engine.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Demandbase
Demandbase is a targeting and personalization platform for business-to-business companies.
LimeSpot
LimeSpot is an AI-powered personalisation platform for marketers and ecommerce professionals.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Obviyo
Obviyo is an ecommerce intelligence platform helping merchants personalise and optimise shopping experience.
Unbxd
Unbxd is an ecommerce product discovery platform that applies artificial intelligence and advanced data sciences to connect shoppers to the products they are most likely to buy.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Piano
Piano is a enterprise SaaS company which specializing in advanced media business processes and ecommerce optimisation.
Movable Ink
Movable Ink is a technology company that allows marketers to change emails after they have been sent out.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
Personizely
Personizely is a conversion marketing toolkit which helps websites and ecommerce stores better engage with visitors using website widgets and personalisation.
Zakeke
Zakeke is a product customisation tool compatible with services and apps mostly used to manage ecommerce store.
Acquia Personalization
Acquia Personalization (formerly Acquia Lift) lets you track customers' behavior throughout your website.
Actito
Actito is an agile SaaS marketing automation platform.
Attentive
Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.
Rebuy
Rebuy offers personlisation solutions for ecommerce sites.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Blueknow
Blueknow is a ecommerce personalisation software designed to serve enterprises, SMEs.
Reflektion
Reflektion is a customer centric personalisation platform that optimizes customer experiences on an individual basis in real time.
RevLifter
RevLifter is an AI-powered coupon technology which allows brands to offer personalised incentives to their customers based on real-time basket data.
Personalisation Market Share History in India (.in) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Target | 32.16% | 31.14% | 30.79% | 30.65% | 30.80% | 30.95% | 30.75% | 30.75% | 30.57% | 30.25% | 30.38% |
| WebEngage | 25.99% | 24.86% | 25.40% | 25.65% | 25.38% | 24.89% | 25.30% | 25.30% | 25.55% | 25.24% | 25.14% |
| Zoho PageSense | 9.25% | 9.51% | 9.47% | 9.35% | 9.54% | 9.52% | 9.16% | 9.16% | 9.17% | 9.36% | 9.40% |
| Kiwi Sizing | 6.61% | 7.03% | 7.00% | 7.07% | 7.05% | 7.03% | 7.20% | 7.20% | 7.21% | 7.29% | 7.32% |
| HulkApps Infinite Product Options | 4.85% | 4.97% | 4.95% | 4.78% | 4.77% | 4.76% | 4.80% | 4.80% | 4.80% | 4.79% | 4.81% |
| Kibo Personalization | 1.98% | 1.73% | 1.72% | 1.74% | 1.74% | 1.73% | 1.74% | 1.74% | 1.75% | 1.74% | 1.75% |
| Twik | 2.20% | 2.27% | 2.15% | 2.17% | 2.17% | 2.16% | 2.18% | 2.18% | 2.18% | 2.18% | 2.19% |
| Dynamic Yield | 2.20% | 2.16% | 2.37% | 2.39% | 2.39% | 2.38% | 2.40% | 2.40% | 2.40% | 2.61% | 2.62% |
| Bold Commerce | 2.20% | 2.16% | 2.15% | 2.17% | 2.17% | 2.16% | 2.18% | 2.18% | 2.18% | 2.18% | 2.19% |
| Coveo | 1.54% | 2.16% | 2.37% | 2.17% | 1.95% | 2.16% | 2.18% | 2.18% | 2.18% | 2.18% | 2.19% |
| Sailthru | 1.65% | 1.30% | 1.29% | 1.30% | 1.30% | 1.30% | 1.31% | 1.31% | 1.31% | 1.31% | 1.31% |
| LimeSpot | 0.99% | 1.30% | 1.29% | 1.52% | 1.52% | 1.52% | 1.53% | 1.53% | 1.53% | 1.52% | 1.53% |
| Oracle Maxymiser | 0.88% | 0.86% | 0.86% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% | 0.65% | 0.66% |
| Salesforce Interaction Studio | 1.32% | 1.73% | 1.51% | 1.52% | 1.30% | 1.30% | 1.31% | 1.31% | 1.31% | 1.74% | 1.53% |
| Piano | 0.66% | 0.76% | 0.54% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.55% | 0.54% | 0.55% |
| Demandbase | 0.88% | 1.30% | 1.51% | 1.30% | 1.52% | 1.52% | 1.53% | 1.53% | 1.53% | 1.52% | 1.53% |
| Nosto | 0.66% | 0.65% | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
| Obviyo | 0.88% | 1.08% | 1.08% | 1.09% | 1.08% | 1.08% | 1.09% | 1.09% | 1.09% | 1.09% | 1.09% |
| Movable Ink | 0.55% | 0.54% | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
| Personizely | 0.33% | 0.32% | 0.32% | 0.33% | 0.33% | 0.32% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% |
| Zakeke | 0.33% | 0.32% | 0.32% | 0.33% | 0.33% | 0.32% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% |
| Actito | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| Attentive | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| Rebuy | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| Trbo | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| Unbxd | 0.44% | 0.43% | 0.43% | 0.43% | 0.65% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% |
| Blueknow | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Reflektion | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| RevLifter | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |