Analytics Usage Statistics and Market Share in Pakistan (.pk)
We are tracking usage statistics and market share of 77 web technologies in Analytics in Pakistan (.pk). In April 2024 the most popular web technology in Analytics in Pakistan (.pk) is Google Analytics with 57% market share. In second place there is Facebook Pixel with 14% market share. After that there are Site Kit with 14%, MonsterInsights with 1% and Google Analytics Enhanced eCommerce with 1% market share. Top 5 web technologies together have 88% market share. The remaining 72 web technologies in Analytics have a combined market share of 12%. Global Analytics market share report is available here.
About Analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
We are tracking 77 different technologies in Analytics.
There are 14,441 websites using Analytics in Pakistan (.pk websites) in out database.
Analytics Usage Statistics and Market Share in Pakistan (.pk) in April 2024
#1 Google Analytics 57.31%
#2 Facebook Pixel 14.04%
#3 Site Kit 13.93%
#4 MonsterInsights 3.27%
#5 Google Analytics Enhanced eCommerce 1.50%
#6 Google Ads Conversion Tracking 1.35%
#7 Hotjar 0.97%
#8 PixelYourSite 0.93%
#9 WP-Statistics 0.79%
#10 Statcounter 0.62%
#11 Microsoft Clarity 0.60%
#12 TikTok Pixel 0.59%
#13 ExactMetrics 0.44%
#14 Linkedin Insight Tag 0.30%
#15 TrackJs 0.25%
#16 INFOnline 0.24%
#17 Matomo Analytics 0.24%
#18 Adobe Analytics 0.20%
#19 Snowplow Analytics 0.19%
#20 Histats 0.14%
#21 Mouse Flow 0.13%
#22 Pinterest Conversion Tag 0.12%
#23 Quantcast Measure 0.12%
#24 Clicky 0.10%
#25 Ezoic 0.10%
#26 Mixpanel 0.10%
#27 Matomo 0.09%
#28 Google Call Conversion Tracking 0.09%
#29 Inspectlet 0.09%
#30 BugSnag 0.08%
#31 Datadog 0.08%
#32 comScore 0.08%
#33 Crazy Egg 0.05%
#34 GetSocial 0.04%
#35 Smartlook 0.04%
#36 VWO 0.04%
#37 SiteCatalyst 0.03%
#38 Visual Website Optimizer 0.03%
#39 AT Internet Analyzer 0.03%
#40 Alexa Certified Site Metrics 0.03%
#41 Liveinternet 0.03%
#42 Bloomreach Search & Merchandising 0.03%
#43 Ahoy 0.03%
#44 AppDynamics 0.03%
#45 Appsflyer 0.03%
#46 Chartbeat 0.03%
#47 Decibel 0.03%
#48 Dynatrace 0.03%
#49 Open Web Analytics 0.03%
#50 Sift 0.03%
#51 Yandex.Metrika 0.03%
#52 AT Internet XiTi 0.02%
#53 Elastic APM 0.02%
#54 Heap 0.02%
#55 OneStat 0.02%
#56 Quantcast 0.01%
#57 Branch 0.01%
#58 Braze 0.01%
#59 CleverTap 0.01%
#60 Etracker 0.01%
#61 KISSmetrics 0.01%
#62 MoEngage 0.01%
#63 Oribi 0.01%
#64 Site Meter 0.01%
#65 W3Counter 0.01%
#66 Webtrekk 0.01%
#67 CallRail 0.01%
#68 Elevar 0.01%
#69 FullStory 0.01%
#70 Gauges 0.01%
#71 Gemius 0.01%
#72 Plausible 0.01%
#73 Sensors Data 0.01%
#74 ShinyStat 0.01%
#75 Simple Analytics 0.01%
#76 Splitbee 0.01%
#77 Zipkin 0.01%
Technologies in Analytics in Pakistan (.pk)
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.
Facebook Pixel
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Site Kit
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
MonsterInsights
MonsterInsights is the most popular Google Analytics plugin for WordPress.
Google Analytics Enhanced eCommerce
The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Google Ads Conversion Tracking
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
PixelYourSite
PixelyourSite is now probably the most complex tracking tool for WordPress, managing the Facebook Pixel, Google Analytics, Google Ads Remarketing, Pinterest Tag, Bing Tag, and virtually any other script.
WP-Statistics
WP-Statistics is a WordPress plugin which allows you to know your website statistics.
Statcounter
StatCounter is a free web analytics service that provides real-time data on website traffic and visitor behavior. It provides detailed reports on website performance, including page views, visitor locations, referral sources, and more. It also offers advanced features such as heat maps and visitor segmentation. StatCounter is easy to install and use, and is an ideal choice for small businesses and bloggers who want to track their website performance.
Microsoft Clarity
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
TikTok Pixel
ExactMetrics
ExactMetrics (formerly Google Analytics Dashboard for WP) plugin helps you properly setup all the powerful Google Analytics tracking features without writing any code or hiring a developer.
Linkedin Insight Tag
TrackJs
TrackJS is an error monitoring agent for production web sites and applications.
INFOnline
INFOnline is a digital audience measurement provider from Germany.
Matomo Analytics
Matomo Analytics is a free and open-source web analytics applicatio, that runs on a PHP/MySQL web-server.
Adobe Analytics
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Snowplow Analytics
Snowplow is an open-source behavioral data management platform for businesses.
Histats
Histats is a simple website visitor analysis and tracking tool.
Mouse Flow
Pinterest Conversion Tag
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Quantcast Measure
Quantcast Measure is an audience insights and analytics tool.
Clicky
Clicky is web an analytics tool which helps you to get real-time analysis including spy view.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Mixpanel
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.
Matomo
Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.
Google Call Conversion Tracking
Google Call Conversion Tracking is conversion tracking that shows which search keywords are driving the most calls.
Inspectlet
BugSnag
Bugsnag is a cross-platform error monitoring, reporting, and resolution software for web, server, and mobile apps.
Datadog
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
comScore
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Crazy Egg
Crazy Egg is an online application that provides eye tracking tools such as Heat map, Scroll map and Overlay to track a website's operation.
GetSocial
GetSocial is a social analytics and publishing platform.
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps.
VWO
VWO is a website testing and conversion optimisation platform.
SiteCatalyst
SiteCatalyst is a web analytics product that provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.
Visual Website Optimizer
Visual Website Optimizer helps optimize customer experience, thereby increasing conversions and sales through visitor behavior analysis, experimentation, and customer re-engagement.
AT Internet Analyzer
Alexa Certified Site Metrics
Alexa Certified Site Metrics is an analytics service wich monitors and analyses web traffic and can be used to keep track of user behavior.
Liveinternet
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Ahoy
AppDynamics
AppDynamics is an application performance management (APM) and IT operations analytics (ITOA) company based in San Francisco.
Appsflyer
AppsFlyer is a SaaS mobile marketing analytics and attribution platform.
Chartbeat
Chartbeat is a technology company that provides data and analytics to global publishers.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Dynatrace
Dynatrace is a technology company that produces a software intelligence platform based on artificial intelligence to monitor and optimise application performance and development, IT infrastructure, and user experience for businesses and government agencies throughout the world.
Open Web Analytics
Sift
Sift is a CA-based fraud prevention company.
Yandex.Metrika
Yandex.Metrica is a free web analytics service offered by Yandex that tracks and reports website traffic.
AT Internet XiTi
Elastic APM
Elastic APM offers free and open application performance monitoring.
Heap
Heap is an analytics platform.
OneStat
Quantcast
Quantcast is an American technology company that specializes in AI-driven real-time advertising, audience insights and measurement.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
CleverTap
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
Etracker
Etracker is a web optimisation solution.
KISSmetrics
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
Oribi
Oribi is an all-in-one marketing analytics tool.
Site Meter
W3Counter
Webtrekk
CallRail
CallRail is a service that tracks and manages your phone leads, helping businesses to determine which marketing campaigns are driving quality leads.
Elevar
Elevar is an official Shopify Plus Partner data collection and marketing monitoring tool.
FullStory
FullStory is a web-based digital intelligence system that helps optimize the client experience.
Gauges
Gemius
Plausible
Plausible is an open-source alternative to Google Analytics.
Sensors Data
ShinyStat
Simple Analytics
Simple Analytics is a privacy-friendly Google Analytics alternative.
Splitbee
Zipkin
Zipkin is a distributed tracing system. It helps gather timing data needed to troubleshoot latency problems in service architectures.
Analytics Market Share History in Pakistan (.pk) in Last 12 Months
Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google Analytics | 58.41% | 57.80% | 57.64% | 57.61% | 57.48% | 57.44% | 57.43% | 57.49% | 57.45% | 57.32% | 57.31% |
Facebook Pixel | 13.87% | 13.97% | 13.94% | 14.02% | 14.00% | 13.99% | 14.00% | 14.00% | 14.00% | 14.03% | 14.04% |
Site Kit | 13.25% | 13.66% | 13.87% | 13.86% | 13.92% | 13.90% | 13.89% | 13.90% | 13.89% | 13.92% | 13.93% |
MonsterInsights | 3.00% | 3.15% | 3.20% | 3.19% | 3.19% | 3.17% | 3.19% | 3.19% | 3.19% | 3.27% | 3.27% |
Google Ads Conversion Tracking | 1.53% | 1.38% | 1.38% | 1.37% | 1.37% | 1.36% | 1.36% | 1.36% | 1.36% | 1.35% | 1.35% |
Google Analytics Enhanced eCommerce | 1.53% | 1.50% | 1.51% | 1.50% | 1.50% | 1.50% | 1.51% | 1.51% | 1.50% | 1.49% | 1.50% |
Hotjar | 0.98% | 1.01% | 1.00% | 0.99% | 0.98% | 1.00% | 0.99% | 0.97% | 0.98% | 0.99% | 0.97% |
WP-Statistics | 0.83% | 0.82% | 0.78% | 0.79% | 0.79% | 0.79% | 0.79% | 0.79% | 0.79% | 0.79% | 0.79% |
PixelYourSite | 0.79% | 0.86% | 0.88% | 0.88% | 0.90% | 0.91% | 0.91% | 0.91% | 0.91% | 0.93% | 0.93% |
Statcounter | 0.65% | 0.65% | 0.65% | 0.65% | 0.64% | 0.63% | 0.63% | 0.63% | 0.63% | 0.62% | 0.62% |
TikTok Pixel | 0.53% | 0.55% | 0.56% | 0.57% | 0.58% | 0.61% | 0.61% | 0.59% | 0.59% | 0.59% | 0.59% |
Microsoft Clarity | 0.48% | 0.51% | 0.54% | 0.53% | 0.53% | 0.55% | 0.56% | 0.56% | 0.59% | 0.60% | 0.60% |
ExactMetrics | 0.42% | 0.45% | 0.45% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.46% | 0.44% |
Matomo Analytics | 0.27% | 0.26% | 0.25% | 0.26% | 0.26% | 0.25% | 0.25% | 0.25% | 0.26% | 0.24% | 0.24% |
INFOnline | 0.27% | 0.25% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
Linkedin Insight Tag | 0.29% | 0.29% | 0.29% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.29% | 0.30% |
TrackJs | 0.26% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
Snowplow Analytics | 0.20% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% |
Adobe Analytics | 0.19% | 0.19% | 0.20% | 0.19% | 0.19% | 0.20% | 0.20% | 0.20% | 0.19% | 0.20% | 0.20% |
Mouse Flow | 0.14% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
Quantcast Measure | 0.14% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
Pinterest Conversion Tag | 0.12% | 0.14% | 0.13% | 0.12% | 0.12% | 0.14% | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% |
Matomo | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Clicky | 0.11% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
Histats | 0.10% | 0.11% | 0.10% | 0.11% | 0.11% | 0.12% | 0.12% | 0.12% | 0.13% | 0.13% | 0.14% |
Ezoic | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
BugSnag | 0.09% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
comScore | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
Inspectlet | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Google Call Conversion Tracking | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Mixpanel | 0.08% | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
Datadog | 0.07% | 0.08% | 0.05% | 0.06% | 0.08% | 0.08% | 0.08% | 0.07% | 0.07% | 0.07% | 0.08% |
Crazy Egg | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Visual Website Optimizer | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
GetSocial | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Liveinternet | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Smartlook | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
SiteCatalyst | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
AT Internet Analyzer | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Chartbeat | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Bloomreach Search & Merchandising | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Ahoy | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Alexa Certified Site Metrics | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.02% | 0.03% | 0.03% |
AppDynamics | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Branch | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Decibel | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Dynatrace | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Open Web Analytics | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Sift | 0.01% | 0.01% | 0.01% | 0.01% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% |
VWO | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% |
Yandex.Metrika | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
AT Internet XiTi | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Elastic APM | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Heap | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
KISSmetrics | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
OneStat | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
W3Counter | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Quantcast | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Appsflyer | 0.01% | 0.01% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
CleverTap | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Etracker | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
MoEngage | 0.03% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Oribi | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Site Meter | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Webtrekk | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
CallRail | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
FullStory | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Gauges | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Gemius | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Plausible | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Sensors Data | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
ShinyStat | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Simple Analytics | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Splitbee | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |