Analytics Usage Statistics and Market Share in Kenya (.ke)
We are tracking usage statistics and market share of 68 web technologies in Analytics in Kenya (.ke). In April 2024 the most popular web technology in Analytics in Kenya (.ke) is Google Analytics with 60% market share. In second place there is Site Kit with 15% market share. After that there are Facebook Pixel with 7%, MonsterInsights with 2% and WP-Statistics with 2% market share. Top 5 web technologies together have 86% market share. The remaining 63 web technologies in Analytics have a combined market share of 14%. Global Analytics market share report is available here.
About Analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
We are tracking 68 different technologies in Analytics.
There are 8,273 websites using Analytics in Kenya (.ke websites) in out database.
Analytics Usage Statistics and Market Share in Kenya (.ke) in April 2024
#1 Google Analytics 59.95%
#2 Site Kit 15.45%
#3 Facebook Pixel 7.05%
#4 MonsterInsights 5.97%
#5 WP-Statistics 1.98%
#6 Google Ads Conversion Tracking 1.14%
#7 Matomo Analytics 0.97%
#8 Google Analytics Enhanced eCommerce 0.83%
#9 Statcounter 0.69%
#10 Hotjar 0.63%
#11 ExactMetrics 0.51%
#12 Matomo 0.48%
#13 Microsoft Clarity 0.47%
#14 Snowplow Analytics 0.41%
#15 Linkedin Insight Tag 0.39%
#16 TrackJs 0.39%
#17 PixelYourSite 0.29%
#18 Ezoic 0.19%
#19 Adobe Analytics 0.16%
#20 Clicky 0.16%
#21 Mixpanel 0.16%
#22 Dynatrace 0.15%
#23 Quantcast Measure 0.12%
#24 Alexa Certified Site Metrics 0.08%
#25 Elastic APM 0.07%
#26 Plausible 0.07%
#27 Chartbeat 0.06%
#28 comScore 0.06%
#29 INFOnline 0.06%
#30 Yandex.Metrika 0.06%
#31 SiteCatalyst 0.05%
#32 AppDynamics 0.05%
#33 Branch 0.05%
#34 Datadog 0.05%
#35 Mouse Flow 0.05%
#36 Riskified 0.05%
#37 Visual Website Optimizer 0.04%
#38 Crazy Egg 0.04%
#39 Google Call Conversion Tracking 0.04%
#40 Heap 0.04%
#41 Inspectlet 0.04%
#42 Instana 0.04%
#43 Oribi 0.04%
#44 Smartlook 0.04%
#45 W3Counter 0.04%
#46 Quantcast 0.02%
#47 Ahoy 0.02%
#48 Amplitude 0.02%
#49 Appsflyer 0.02%
#50 Decibel 0.02%
#51 GetSocial 0.02%
#52 Pinterest Conversion Tag 0.02%
#53 Sift 0.02%
#54 TikTok Pixel 0.02%
#55 Webtrekk 0.01%
#56 AT Internet Analyzer 0.01%
#57 AT Internet XiTi 0.01%
#58 BugSnag 0.01%
#59 Gauges 0.01%
#60 Histats 0.01%
#61 KISSmetrics 0.01%
#62 Leadinfo 0.01%
#63 Liveinternet 0.01%
#64 Open Web Analytics 0.01%
#65 Sensors Data 0.01%
#66 ShinyStat 0.01%
#67 Simple Analytics 0.01%
#68 Splitbee 0.01%
Technologies in Analytics in Kenya (.ke)
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.
Site Kit
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Facebook Pixel
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
MonsterInsights
MonsterInsights is the most popular Google Analytics plugin for WordPress.
WP-Statistics
WP-Statistics is a WordPress plugin which allows you to know your website statistics.
Google Ads Conversion Tracking
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Matomo Analytics
Matomo Analytics is a free and open-source web analytics applicatio, that runs on a PHP/MySQL web-server.
Google Analytics Enhanced eCommerce
The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Statcounter
StatCounter is a free web analytics service that provides real-time data on website traffic and visitor behavior. It provides detailed reports on website performance, including page views, visitor locations, referral sources, and more. It also offers advanced features such as heat maps and visitor segmentation. StatCounter is easy to install and use, and is an ideal choice for small businesses and bloggers who want to track their website performance.
Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
ExactMetrics
ExactMetrics (formerly Google Analytics Dashboard for WP) plugin helps you properly setup all the powerful Google Analytics tracking features without writing any code or hiring a developer.
Matomo
Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.
Microsoft Clarity
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Snowplow Analytics
Snowplow is an open-source behavioral data management platform for businesses.
Linkedin Insight Tag
TrackJs
TrackJS is an error monitoring agent for production web sites and applications.
PixelYourSite
PixelyourSite is now probably the most complex tracking tool for WordPress, managing the Facebook Pixel, Google Analytics, Google Ads Remarketing, Pinterest Tag, Bing Tag, and virtually any other script.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Adobe Analytics
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Clicky
Clicky is web an analytics tool which helps you to get real-time analysis including spy view.
Mixpanel
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.
Dynatrace
Dynatrace is a technology company that produces a software intelligence platform based on artificial intelligence to monitor and optimise application performance and development, IT infrastructure, and user experience for businesses and government agencies throughout the world.
Quantcast Measure
Quantcast Measure is an audience insights and analytics tool.
Alexa Certified Site Metrics
Alexa Certified Site Metrics is an analytics service wich monitors and analyses web traffic and can be used to keep track of user behavior.
Elastic APM
Elastic APM offers free and open application performance monitoring.
Plausible
Plausible is an open-source alternative to Google Analytics.
Chartbeat
Chartbeat is a technology company that provides data and analytics to global publishers.
comScore
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
INFOnline
INFOnline is a digital audience measurement provider from Germany.
Yandex.Metrika
Yandex.Metrica is a free web analytics service offered by Yandex that tracks and reports website traffic.
SiteCatalyst
SiteCatalyst is a web analytics product that provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.
AppDynamics
AppDynamics is an application performance management (APM) and IT operations analytics (ITOA) company based in San Francisco.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Datadog
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Mouse Flow
Riskified
Riskified is a privately held company that provides SaaS fraud and chargeback prevention technology.
Visual Website Optimizer
Visual Website Optimizer helps optimize customer experience, thereby increasing conversions and sales through visitor behavior analysis, experimentation, and customer re-engagement.
Crazy Egg
Crazy Egg is an online application that provides eye tracking tools such as Heat map, Scroll map and Overlay to track a website's operation.
Google Call Conversion Tracking
Google Call Conversion Tracking is conversion tracking that shows which search keywords are driving the most calls.
Heap
Heap is an analytics platform.
Inspectlet
Instana
Instana is a Kubernetes-native APM tool which is built for new-stack including Microservices and lately Serverless but also supports the existing VM based stacks including several supported technologies.
Oribi
Oribi is an all-in-one marketing analytics tool.
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps.
W3Counter
Quantcast
Quantcast is an American technology company that specializes in AI-driven real-time advertising, audience insights and measurement.
Ahoy
Amplitude
Amplitude is a web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities.
Appsflyer
AppsFlyer is a SaaS mobile marketing analytics and attribution platform.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
GetSocial
GetSocial is a social analytics and publishing platform.
Pinterest Conversion Tag
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Sift
Sift is a CA-based fraud prevention company.
TikTok Pixel
Webtrekk
AT Internet Analyzer
AT Internet XiTi
BugSnag
Bugsnag is a cross-platform error monitoring, reporting, and resolution software for web, server, and mobile apps.
Gauges
Histats
Histats is a simple website visitor analysis and tracking tool.
KISSmetrics
Leadinfo
Leadinfo is a lead generation software that enables you to recognise B2B website visitors.
Liveinternet
Open Web Analytics
Sensors Data
ShinyStat
Simple Analytics
Simple Analytics is a privacy-friendly Google Analytics alternative.
Splitbee
Analytics Market Share History in Kenya (.ke) in Last 12 Months
Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google Analytics | 61.42% | 60.61% | 60.30% | 60.13% | 60.06% | 60.06% | 60.04% | 60.04% | 60.01% | 60.01% | 59.95% |
Site Kit | 14.70% | 15.07% | 15.20% | 15.26% | 15.30% | 15.28% | 15.29% | 15.32% | 15.32% | 15.46% | 15.45% |
Facebook Pixel | 7.04% | 7.05% | 7.11% | 7.10% | 7.07% | 7.07% | 7.06% | 7.07% | 7.06% | 7.06% | 7.05% |
MonsterInsights | 5.13% | 5.68% | 5.80% | 5.81% | 5.89% | 5.96% | 6.00% | 5.95% | 5.99% | 5.95% | 5.97% |
WP-Statistics | 2.11% | 2.05% | 2.03% | 2.07% | 2.08% | 2.08% | 2.06% | 2.06% | 2.05% | 1.98% | 1.98% |
Google Ads Conversion Tracking | 1.25% | 1.17% | 1.17% | 1.17% | 1.15% | 1.15% | 1.15% | 1.15% | 1.15% | 1.14% | 1.14% |
Matomo Analytics | 0.92% | 0.90% | 0.93% | 0.89% | 0.93% | 0.94% | 0.93% | 0.93% | 0.93% | 0.97% | 0.97% |
Google Analytics Enhanced eCommerce | 0.85% | 0.83% | 0.81% | 0.83% | 0.82% | 0.82% | 0.83% | 0.84% | 0.83% | 0.82% | 0.83% |
Statcounter | 0.73% | 0.72% | 0.70% | 0.71% | 0.70% | 0.69% | 0.69% | 0.69% | 0.69% | 0.69% | 0.69% |
Hotjar | 0.62% | 0.63% | 0.62% | 0.63% | 0.63% | 0.63% | 0.65% | 0.65% | 0.64% | 0.63% | 0.63% |
Matomo | 0.50% | 0.49% | 0.50% | 0.49% | 0.49% | 0.49% | 0.50% | 0.50% | 0.50% | 0.50% | 0.48% |
Snowplow Analytics | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% |
Linkedin Insight Tag | 0.41% | 0.41% | 0.42% | 0.42% | 0.41% | 0.41% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% |
TrackJs | 0.38% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% |
ExactMetrics | 0.41% | 0.43% | 0.46% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% |
Microsoft Clarity | 0.38% | 0.42% | 0.44% | 0.47% | 0.48% | 0.46% | 0.46% | 0.46% | 0.46% | 0.45% | 0.47% |
PixelYourSite | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
Adobe Analytics | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
Mixpanel | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
Clicky | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
Dynatrace | 0.16% | 0.16% | 0.15% | 0.14% | 0.14% | 0.14% | 0.15% | 0.15% | 0.14% | 0.15% | 0.15% |
Quantcast Measure | 0.16% | 0.16% | 0.15% | 0.14% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% |
Ezoic | 0.17% | 0.17% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% |
Alexa Certified Site Metrics | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.08% | 0.08% |
Chartbeat | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
comScore | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
Datadog | 0.07% | 0.07% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
SiteCatalyst | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
INFOnline | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
Plausible | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
Yandex.Metrika | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
AppDynamics | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Crazy Egg | 0.04% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.04% | 0.04% |
Inspectlet | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Mouse Flow | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Riskified | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Smartlook | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Visual Website Optimizer | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Google Call Conversion Tracking | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Heap | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Instana | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Oribi | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
TikTok Pixel | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.02% | 0.02% |
W3Counter | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Quantcast | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Ahoy | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Amplitude | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Branch | 0.02% | 0.05% | 0.05% | 0.05% | 0.05% | 0.02% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Decibel | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
GetSocial | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Sift | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Webtrekk | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
AT Internet Analyzer | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
AT Internet XiTi | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Appsflyer | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
BugSnag | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Gauges | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Histats | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
KISSmetrics | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Leadinfo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Liveinternet | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Open Web Analytics | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Pinterest Conversion Tag | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Sensors Data | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
ShinyStat | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Simple Analytics | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Splitbee | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |