Analytics Usage Statistics and Market Share in Zambia (.zm)
We are tracking usage statistics and market share of 30 web technologies in Analytics in Zambia (.zm). In March 2024 the most popular web technology in Analytics in Zambia (.zm) is Google Analytics with 57% market share. In second place there is Site Kit with 12% market share. After that there are Facebook Pixel with 8%, MonsterInsights with 2% and Google Ads Conversion Tracking with 2% market share. Top 5 web technologies together have 81% market share. The remaining 25 web technologies in Analytics have a combined market share of 19%. Global Analytics market share report is available here.
About Analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
We are tracking 30 different technologies in Analytics.
There are 454 websites using Analytics in Zambia (.zm websites) in out database.
Analytics Usage Statistics and Market Share in Zambia (.zm) in March 2024
#1 Google Analytics 57.49%
#2 Site Kit 12.33%
#3 Facebook Pixel 8.37%
#4 MonsterInsights 7.05%
#5 Google Ads Conversion Tracking 1.54%
#6 Microsoft Clarity 1.54%
#7 Hotjar 1.32%
#8 Matomo Analytics 1.32%
#9 Snowplow Analytics 1.32%
#10 Google Analytics Enhanced eCommerce 1.10%
#11 Adobe Analytics 0.66%
#12 Linkedin Insight Tag 0.66%
#13 SiteCatalyst 0.44%
#14 Ahoy 0.44%
#15 Crazy Egg 0.44%
#16 ExactMetrics 0.44%
#17 Mixpanel 0.44%
#18 VWO 0.44%
#19 Ruxit 0.22%
#20 Visual Website Optimizer 0.22%
#21 AT Internet Analyzer 0.22%
#22 AT Internet XiTi 0.22%
#23 Alexa Certified Site Metrics 0.22%
#24 Dynatrace 0.22%
#25 Liveinternet 0.22%
#26 Mouse Flow 0.22%
#27 Plausible 0.22%
#28 Statcounter 0.22%
#29 TikTok Pixel 0.22%
#30 TrackJs 0.22%
Technologies in Analytics in Zambia (.zm)
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.
Site Kit
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Facebook Pixel
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
MonsterInsights
MonsterInsights is the most popular Google Analytics plugin for WordPress.
Google Ads Conversion Tracking
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Microsoft Clarity
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
Matomo Analytics
Matomo Analytics is a free and open-source web analytics applicatio, that runs on a PHP/MySQL web-server.
Snowplow Analytics
Snowplow is an open-source behavioral data management platform for businesses.
Google Analytics Enhanced eCommerce
The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Adobe Analytics
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Linkedin Insight Tag
SiteCatalyst
SiteCatalyst is a web analytics product that provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.
Ahoy
Crazy Egg
Crazy Egg is an online application that provides eye tracking tools such as Heat map, Scroll map and Overlay to track a website's operation.
ExactMetrics
ExactMetrics (formerly Google Analytics Dashboard for WP) plugin helps you properly setup all the powerful Google Analytics tracking features without writing any code or hiring a developer.
Mixpanel
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.
VWO
VWO is a website testing and conversion optimisation platform.
Ruxit
Ruxit provides monitoring and operations management for DevOps teams.
Visual Website Optimizer
Visual Website Optimizer helps optimize customer experience, thereby increasing conversions and sales through visitor behavior analysis, experimentation, and customer re-engagement.
AT Internet Analyzer
AT Internet XiTi
Alexa Certified Site Metrics
Alexa Certified Site Metrics is an analytics service wich monitors and analyses web traffic and can be used to keep track of user behavior.
Dynatrace
Dynatrace is a technology company that produces a software intelligence platform based on artificial intelligence to monitor and optimise application performance and development, IT infrastructure, and user experience for businesses and government agencies throughout the world.
Liveinternet
Mouse Flow
Plausible
Plausible is an open-source alternative to Google Analytics.
Statcounter
StatCounter is a free web analytics service that provides real-time data on website traffic and visitor behavior. It provides detailed reports on website performance, including page views, visitor locations, referral sources, and more. It also offers advanced features such as heat maps and visitor segmentation. StatCounter is easy to install and use, and is an ideal choice for small businesses and bloggers who want to track their website performance.
TikTok Pixel
TrackJs
TrackJS is an error monitoring agent for production web sites and applications.
Analytics Market Share History in Zambia (.zm) in Last 12 Months
Technology | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google Analytics | 60.82% | 58.90% | 57.76% | 57.73% | 57.77% | 57.49% | 57.87% | 57.71% | 57.71% | 57.55% | 57.49% |
Site Kit | 10.93% | 10.99% | 12.07% | 12.02% | 12.25% | 12.33% | 12.42% | 12.33% | 12.33% | 12.25% | 12.33% |
Facebook Pixel | 8.20% | 7.91% | 7.97% | 8.15% | 8.32% | 8.37% | 8.43% | 8.37% | 8.37% | 8.32% | 8.37% |
MonsterInsights | 4.56% | 6.59% | 7.33% | 6.87% | 6.13% | 6.17% | 6.21% | 6.61% | 6.61% | 7.00% | 7.05% |
Google Ads Conversion Tracking | 1.82% | 1.76% | 1.72% | 1.72% | 1.75% | 1.54% | 1.55% | 1.76% | 1.76% | 1.75% | 1.54% |
Matomo Analytics | 1.59% | 1.32% | 1.29% | 1.50% | 1.31% | 1.54% | 1.33% | 1.32% | 1.32% | 1.31% | 1.32% |
Microsoft Clarity | 1.37% | 1.32% | 1.29% | 1.50% | 1.53% | 1.54% | 1.55% | 1.54% | 1.54% | 1.53% | 1.54% |
Snowplow Analytics | 1.37% | 1.32% | 1.29% | 1.29% | 1.31% | 1.32% | 1.33% | 1.32% | 1.32% | 1.31% | 1.32% |
Google Analytics Enhanced eCommerce | 1.14% | 1.10% | 1.08% | 1.07% | 1.09% | 1.10% | 1.11% | 1.10% | 1.10% | 1.09% | 1.10% |
Hotjar | 1.14% | 1.32% | 1.29% | 1.29% | 1.53% | 1.54% | 1.55% | 1.32% | 1.32% | 1.31% | 1.32% |
Adobe Analytics | 0.68% | 0.66% | 0.65% | 0.64% | 0.66% | 0.66% | 0.67% | 0.66% | 0.66% | 0.66% | 0.66% |
Linkedin Insight Tag | 0.68% | 0.66% | 0.65% | 0.64% | 0.66% | 0.66% | 0.67% | 0.66% | 0.66% | 0.66% | 0.66% |
SiteCatalyst | 0.46% | 0.44% | 0.43% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
Ahoy | 0.46% | 0.44% | 0.43% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
Crazy Egg | 0.46% | 0.44% | 0.43% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
ExactMetrics | 0.46% | 0.88% | 0.86% | 0.86% | 0.88% | 0.88% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
Mixpanel | 0.46% | 0.44% | 0.43% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
VWO | 0.46% | 0.44% | 0.43% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% |
Ruxit | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
Visual Website Optimizer | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
AT Internet Analyzer | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
AT Internet XiTi | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
Alexa Certified Site Metrics | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
Dynatrace | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
Liveinternet | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
Mouse Flow | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
Plausible | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
TikTok Pixel | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
TrackJs | 0.23% | 0.22% | 0.22% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |