Analytics Usage Statistics and Market Share in Morocco (.ma)

We are tracking usage statistics and market share for 80 web technologies in the Analytics market in Morocco (.ma). As of March 2026, the most popular web technology in Analytics in Morocco (.ma) is Google Analytics, with 54% market share. In second place is Site Kit, with 15%. After that, Facebook Pixel holds 12%, followed by MonsterInsights with 2% and Google Analytics Enhanced eCommerce with 2%. Top 5 web technologies together account for 85% of the market. The remaining 75 web technologies in Analytics collectively have a 15% market share. Global Analytics market share report is available here.

Last updated: 8 March 2026

Analytics Market Share in Morocco (.ma) in March 2026

About Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

We are tracking 80 different technologies in Analytics.

There are 13,492 websites using Analytics in Morocco (.ma websites) in out database.

Analytics Usage Statistics and Market Share in Morocco (.ma) in March 2026

#1 Google Analytics 54.08%

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

#2 Site Kit 15.40%

Site Kit is a Google tool that seamlessly integrates WordPress sites with Google Analytics, Google Ads, and other Google services, providing valuable insights and analytics for website performance. It simplifies the setup and management of Google tools for WordPress users, enhancing their ability to understand and optimize their website's success.

#3 Facebook Pixel 11.92%

Facebook Pixel is a code snippet that website owners can add to their sites to track user behavior, measure the effectiveness of campaigns, and optimize ads for better performance. It helps advertisers attribute conversions and other specific actions to their marketing efforts. The pixel captures data on how users interact with ads and the website, allowing for more personalized ad targeting. It's an essential tool for businesses aiming to improve their digital marketing strategies.

#4 MonsterInsights 3.93%

MonsterInsights is a WordPress plugin that connects your website to Google Analytics, providing detailed tracking and analysis of website traffic and user behavior. It simplifies the setup and management of Google Analytics on WordPress sites. MonsterInsights is a plugin for WordPress that connects your site to Google Analytics, offering easy setup and management of web traffic and user behavior tracking.

#5 Google Analytics Enhanced eCommerce 1.73%

The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.

#6 PixelYourSite 1.62%

PixelYourSite is a website optimization tool that helps businesses track user behavior and improve website performance. It uses advanced analytics to provide actionable insights, allowing businesses to make data-driven decisions and enhance their online presence. PixelYourSite's user-friendly interface and comprehensive features make it easy for businesses of all sizes to optimize their websites and drive more conversions.

#7 TikTok Pixel 1.34%

TikTok Pixel is a conversion tracking tool that helps marketers understand user behavior on TikTok by attributing actions to marketing activities, enabling them to measure the effectiveness of their campaigns and optimize their strategies for better performance.

#8 Hotjar 1.28%

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

#9 Google Ads Conversion Tracking 1.16%

Google Ads Conversion Tracking is a feature in Google Ads that allows advertisers to track and measure the effectiveness of their online advertising campaigns by recording specific user actions, such as making a purchase or filling out a form, that indicate a successful conversion. It integrates with Google Analytics for comprehensive performance analysis.

#10 WP-Statistics 1.02%

WP-Statistics is a comprehensive WordPress plugin that offers real-time analytics, user behavior tracking, and conversion rate optimization tools to help website owners understand and enhance their site's performance. It provides detailed reports and visualizations for traffic sources, visitor demographics, and engagement metrics, enabling users to make data-driven decisions to improve their online presence and drive more conversions.

#11 Matomo Analytics 0.76%

Matomo Analytics is a web analytics tool that allows you to track, analyze, and optimize your website's performance and user behavior. It provides detailed insights into website traffic, user interactions, and conversion rates. Can be used for free or with advanced paid features. Great for understanding your audience and improving website effectiveness.

#12 Microsoft Clarity 0.70%

Microsoft Clarity is a web analytics tool by Microsoft that tracks user interactions on websites to help identify and improve user experience. It provides insights into user behavior, helping businesses make data-driven decisions to enhance site usability and conversion rates. It focuses on user journey analysis, session recording, and heatmaps to optimize digital experiences.

#13 Snowplow Analytics 0.61%

Snowplow Analytics is an open-source data collection and analysis platform, designed to collect detailed and granular user interaction data from websites, mobile apps, and IoT devices, enabling businesses to gain insights into customer behavior and optimize their products and services. Snowplow captures and processes data in real-time, supporting advanced analytics, machine learning, and big data technologies.

#14 Linkedin Insight Tag 0.59%

Linkedin Insight Tag is a tool for businesses to track and analyze website visitor data, including LinkedIn member insights, to optimize digital marketing campaigns and improve user engagement. It enables detailed measurement of campaign performance and audience behavior on company websites.

#15 ExactMetrics 0.52%

ExactMetrics is a company that offers website and mobile app analytics to help businesses track user behavior, measure the effectiveness of their marketing campaigns, and optimize their online presence. They provide detailed data and insights to improve user experience and drive growth. ExactMetrics also has a user-friendly interface and advanced features to support data visualization and segmentation.

#16 Statcounter 0.27%

StatCounter is a free web analytics service that provides real-time data on website traffic and visitor behavior. It provides detailed reports on website performance, including page views, visitor locations, referral sources, and more. It also offers advanced features such as heat maps and visitor segmentation. StatCounter is easy to install and use, and is an ideal choice for small businesses and bloggers who want to track their website performance.

#17 Adobe Analytics 0.21%

Adobe Analytics is a powerful web analytics and marketing analytics tool that provides businesses with real-time insights to understand and optimize customer behavior, enabling them to make data-driven decisions for improved marketing performance. It offers advanced data collection, segmentation, and reporting features to track key metrics, personalize content, and drive conversions.

#18 Datadog 0.19%

Datadog is a cloud-based platform that provides real-time monitoring, analytics, and troubleshooting for applications and infrastructure. It integrates with various tools and services to collect, visualize, and analyze performance data, helping teams detect and resolve issues quickly to ensure optimal system performance.

#19 TrackJs 0.19%

TrackJs is a JavaScript error tracking service that provides real-time error monitoring and detailed error reports to help developers quickly identify and fix issues in web applications. It captures stack traces, log messages, and performance data, and offers an intuitive dashboard for easy analysis and resolution of errors. TrackJs is designed to be lightweight and easy to integrate, with minimal impact on application performance.

#20 Alexa Certified Site Metrics 0.16%

Alexa Certified Site Metrics provides insights into the reach, engagement, and traffic sources of a website. It offers data on daily visits, unique visitors, page views, and more, helping website owners and marketers understand and optimize their online performance.

#21 Ahrefs 0.15%

Ahrefs is a SEO tool that provides detailed insights into website backlinks, rankings, and organic traffic. Ahrefs helps users to identify and track their competitors' strategies, optimize their website's content, and improve their overall search engine visibility.

#22 Matomo 0.13%

Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

#23 AT Internet Analyzer 0.11%

AT Internet Analyzer is an online tool that helps website owners understand and improve their website's performance by analyzing website traffic, user behavior, and conversion rates. It provides detailed insights and recommendations for optimizing the user experience and driving more conversions. AT Internet Analyzer uses advanced analytics and statistical methods to provide comprehensive and actionable insights. This tool allows users to make data-driven decisions and enhance their online presence.

#24 Plausible 0.10%

Plausible is a lightweight, privacy-focused web analytics tool that provides essential data on website traffic, user behavior, and conversion rates without collecting personal data. Plausible is built with simplicity and user-friendliness in mind, making it an ideal choice for individuals and businesses who prioritize privacy in their analytics. It offers real-time insights and comes with a modern, clean interface.

#25 Mixpanel 0.10%

Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

#26 Pinterest Conversion Tag 0.10%

Pinterest Conversion Tag is a tool that helps businesses track and measure the effectiveness of their marketing efforts on Pinterest, providing insights on how users interact with their pins and ultimately convert into customers. To summarize, it's a way to see which pins drive the most traffic and conversions, and optimize marketing strategies accordingly.

#27 Dynatrace 0.08%

Dynatrace is a comprehensive digital experience monitoring and AI-driven APM (Application Performance Management) platform that automatically discovers, monitors, and diagnoses performance issues in real-time across hybrid and multi-cloud environments, providing actionable insights for optimizing digital experiences.

#28 Histats 0.08%

Histats is a web analytics tool that tracks website traffic, user behavior, and provides insights on visitors' demographics and sources. It helps website owners to monitor and analyze their site's performance effectively. Histats also offers various tracking codes and customization options to suit different needs. This tool is known for its simple setup and user-friendly interface.

#29 Liveinternet 0.07%

Liveinternet is a Russian web analytics service, similar to Google Analytics, that provides website traffic data, including page views, unique visitors, and referral sources. It also offers social network analysis and demographic information about visitors.

#30 Clicky 0.07%

Clicky is an intuitive web analytics tool that provides real-time website traffic insights, allowing users to track visitor behavior, conversion rates, and overall website performance. It offers an easy-to-use interface, detailed reports, and customizable dashboards to help businesses make data-driven decisions.

#31 Branch 0.07%

Branch is a powerful link tracking and analytics platform that enables businesses to understand user behavior and optimize their marketing strategies by providing detailed insights into app and web traffic. Branch's advanced features include personalized links, deep linking, and attribution analysis, making it an indispensable tool for tracking user journeys and improving conversion rates.

#32 Etracker 0.06%

Etracker is a web analytics platform that provides detailed data on website visitor behavior, including traffic sources, user interactions, and conversion rates. It offers tools for tracking, analyzing, and optimizing online marketing campaigns. The platform enables businesses to gain insights into customer journeys and make data-driven decisions to improve their digital presence.

#33 Smartlook 0.05%

Smartlook is a web and mobile app analytics platform that captures user sessions in real-time, allowing businesses to understand user behavior, identify pain points, and optimize their digital products for better engagement and conversion. The tool provides heatmaps, session replay, and user feedback features to enhance the user experience and drive business growth. Smartlook is known for its user-friendly interface and powerful analytics capabilities.

#34 Inspectlet 0.05%

Inspectlet is a user behavior analytics tool that records and analyzes website and mobile app user interactions, providing insights into user journeys, pain points, and conversion rates. It helps businesses understand user behavior and optimize their digital experiences.

#35 AT Internet XiTi 0.05%

AT Internet XiTi is a web analytics tool that provides detailed insights on website traffic, user behavior, and conversion rates to help businesses optimize their online performance. It offers advanced segmentation, heatmaps, and personalization features to enhance user experience and drive conversions.

#36 Woopra 0.05%

Woopra is a real-time web analytics platform that provides real-time visitor tracking, behavior analysis, and predictive analytics to help businesses understand and engage with their website visitors. It offers advanced segmentation, heatmaps, and conversion funnels to optimize user experiences and drive conversions. Its user-friendly interface and advanced features make it a popular choice for marketers and analysts.

#37 Chartbeat 0.05%

Chartbeat is a technology company that provides data and analytics to global publishers.

#38 SiteCatalyst 0.04%

SiteCatalyst is a web analytics product that provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.

#39 INFOnline 0.04%

INFOnline is a digital audience measurement provider from Germany.

#40 AppDynamics 0.04%

AppDynamics is a cloud-based application performance management (APM) tool that helps organizations monitor and optimize the performance of their applications in real-time. It provides detailed insights into application behavior, infrastructure performance, and user experience, enabling IT teams to quickly identify and resolve issues.

#41 ContentSquare 0.04%

ContentSquare is a digital experience analytics platform that provides real-time insights and heatmaps to optimize website and app user experiences. By analyzing user behavior and engagement, it helps businesses make data-driven decisions to improve conversion rates and user satisfaction. ContentSquare's advanced analytics features enable marketers and product managers to identify bottlenecks, understand user journey, and tailor content to specific user segments.

#42 Crazy Egg 0.04%

Crazy Egg is an online application that provides eye tracking tools such as Heat map, Scroll map and Overlay to track a website's operation.

#43 comScore 0.04%

Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

#44 HubSpot Analytics 0.04%

HubSpot Analytics is a comprehensive marketing analytics tool that provides businesses with insights into their website traffic, visitor behavior, and marketing performance. It helps users track key metrics, such as page views, bounce rates, and conversion rates, and offers visualizations and reports to aid in analyzing data and making data-driven decisions.

#45 Mouse Flow 0.04%

Mouse Flow is a real-time website visitor tracking tool that captures user behavior and heatmaps to help businesses understand user journeys and optimize their websites. To use, simply install their script on your website and start analyzing user interactions, including clicks, scrolls, and mouse movements. Mouse Flow provides valuable insights for improving conversion rates and enhancing the overall user experience.

#46 ShinyStat 0.04%

ShinyStat is an online platform that uses interactive dashboards to provide businesses with real-time analytics and data visualization tools to improve decision making and drive growth. It allows users to explore large datasets, conduct hypothesis testing, and create custom reports.

#47 Quantcast Measure 0.04%

Quantcast Measure is a tool that provides detailed audience insights and analytics for websites and apps, helping advertisers and publishers understand their target audience and optimize their digital marketing strategies. Based on extensive data and machine learning, it delivers valuable information on demographics, interests, behaviors, and more.

#48 VWO 0.03%

VWO is a user experience and conversion rate optimization platform that helps businesses enhance website performance and user engagement through A/B testing and personalization. To optimize conversion rates, it allows users to test multiple variations of web pages, identify the best performing version, and implement personalized experiences based on user behavior.

#49 Marfeel 0.03%

Marfeel is a digital media analytics platform that provides in-depth insights and real-time reporting to help publishers and media companies optimize their content and advertising strategies. Through advanced data analytics and user behavior tracking, Marfeel enables clients to understand their audience, measure engagement, and improve their overall online performance. Marfeel's analytics tools help publishers make data-driven decisions to enhance user experience and drive revenue growth.

#50 MoEngage 0.03%

MoEngage is a customer analytics platform that helps businesses track and analyze user behavior, segment audiences, and deliver personalized experiences across multiple channels. It provides real-time insights and predictive analytics to optimize customer engagement and drive business growth.

#51 Open Web Analytics 0.03%

Open Web Analytics is a lightweight, open-source web analytics platform designed to provide businesses and organizations with comprehensive data on website traffic, user behavior, and conversion metrics. It offers real-time insights, customizable dashboards, and robust reporting features to help users make data-driven decisions. The platform is easy to set up and integrates with various web technologies, ensuring a seamless tracking experience.

#52 Zipkin 0.02%

Zipkin is a distributed tracing system. It helps gather timing data needed to troubleshoot latency problems in service architectures.

#53 Gemius 0.02%

Gemius is a Polish digital analytics company that provides web and app analytics services to measure and optimize digital media performance. They offer tools for website tracking, heatmaps, and user behavior analysis to help clients understand their online audience and improve their digital strategies.

#54 Google Call Conversion Tracking 0.02%

Google Call Conversion Tracking allows businesses to track and measure the effectiveness of their call center and phone advertising campaigns by recording and attributing incoming calls to specific ads or marketing efforts. This tool helps in understanding the impact of your marketing on call-based conversions and improving your marketing strategies.

#55 Naver Analytics 0.02%

Naver Analytics is a web analytics tool offered by Naver Corporation, allowing users to track and analyze website traffic and performance on their web properties. It provides real-time data, user behavior insights, and helps with optimizing digital marketing strategies. Naver Analytics is primarily used by businesses and individuals managing websites or apps on the Naver platform.

#56 Simple Analytics 0.02%

Simple Analytics is a user-friendly, intuitive web analytics tool that offers real-time tracking and easy-to-understand insights to help you monitor your website's performance, traffic sources, and user behavior. It provides essential features like visitor count, pageviews, bounce rate, and conversion tracking, making it perfect for both beginners and experienced webmasters.

#57 Elastic APM 0.02%

Elastic APM is a performance monitoring tool that helps developers and operations teams detect and troubleshoot application issues in real-time across various environments. It provides detailed insights into application performance, user experience, and backend transactions. Elastic APM integrates with Elasticsearch and Kibana for comprehensive analytics and visualization. It supports multiple programming languages and frameworks, making it versatile for different tech stacks.

#58 Visual Website Optimizer 0.01%

Visual Website Optimizer helps optimize customer experience, thereby increasing conversions and sales through visitor behavior analysis, experimentation, and customer re-engagement.

#59 Mapp 0.01%

Mapp is a business performance management platform that offers analytics and business intelligence solutions for organizations to track and improve their key metrics and KPIs. It enables users to easily visualize data, create dashboards, and set up alerts to stay on top of critical business insights. Mapp supports real-time data processing, making it an ideal tool for organizations to make data-driven decisions and drive growth.

#60 Metrilo 0.01%

Metrilo is a digital analytics platform that enables businesses to measure and optimize their marketing performance across multiple channels and devices in real-time. The platform provides comprehensive insights, including attribution modeling, multivariate testing, and predictive analytics, to help companies make data-driven decisions and improve their marketing ROI.

#61 Demandbase 0.01%

Demandbase is a B2B marketing technology company that provides analytics to identify and prioritize B2B buyers. Demandbase uses AI and machine learning to analyze online behavior and create detailed buyer personas for companies. These personas help marketers target the right customers, understand their needs and preferences, and ultimately drive revenue growth.

#62 Dotdigital 0.01%

Dotdigital is an email marketing platform that offers advanced analytics and segmentation tools for personalized customer engagement. Sure! Dotdigital is an email marketing platform that provides advanced analytics and segmentation tools for personalized customer engagement and campaign optimization.

#63 Sift 0.01%

Sift is a platform that uses advanced analytics and machine learning to detect and prevent fraud in real-time, providing businesses with actionable insights to secure their transactions and protect their customers. Sift leverages large-scale data processing, behavioral analysis, and contextual data to identify potential fraudulent activities and mitigate risks.

#64 Riskified 0.01%

Riskified is a fraud detection and prevention platform that analyzes purchase transactions to minimize financial loss for e-commerce and brick-and-mortar merchants. It uses advanced machine learning algorithms to identify and block fraudulent transactions and provides real-time decision-making insights for merchants.

#65 AddShoppers 0.01%

AddShoppers is an ecommerce platform which enables retailers to add product comparison, product recommendation, and other interactive widgets on their websites to improve customer engagement and drive sales. AddShoppers provides a range of pre-built widgets that can be easily integrated into any e-commerce site, allowing retailers to enhance customer experience, increase conversion rates and boost overall revenue.

#66 Appsflyer 0.01%

Appsflyer is a mobile app analytics and marketing attribution platform that helps businesses track user acquisition, retention, and campaign performance across various channels. It offers comprehensive data insights to optimize marketing campaigns and improve app performance.

#67 Azure Monitor 0.01%

Azure Monitor is a cloud-based monitoring and log analytics service that provides end-to-end visibility into the performance, availability, and security of your Azure resources and applications, as well as on-premises and multi-cloud environments. It enables you to collect, analyze, and visualize telemetry data, set up alerts, and troubleshoot issues in real-time.

#68 Umami 0.01%

Umami is a free, open-source web analytics platform that provides detailed insights into website traffic and user behavior without the need for complex setup or third-party tracking. It's designed for developers and non-technical users to easily monitor and analyze website performance. Can be seamlessly integrated into any website.

#69 ClickHeat 0.01%

ClickHeat is a real-time heat map tool that provides insights into user behavior and preferences on a website by tracking mouse movements, clicks, and scroll activity. It visually represents user interactions, highlighting areas of high engagement and identifying potential design issues. ClickHeat helps webmasters and designers optimize website layouts and improve user experience.

#70 Yandex.Metrika 0.01%

Yandex.Metrica is a free web analytics service offered by Yandex that tracks and reports website traffic.

#71 Oribi 0.01%

Oribi is an analytics platform designed for marketers and data analysts to track and analyze customer behavior across multiple channels, providing insights to improve marketing strategies and drive business growth. It offers real-time tracking, advanced segmentation, and actionable analytics for better decision-making. Oribi helps businesses understand customer journeys, identify key metrics, and optimize campaigns for improved ROI.

#72 Vercel Analytics 0.01%

Vercel Analytics is a real-time web analytics tool that tracks user interactions and performance on websites and applications hosted on the Vercel platform, offering insights to optimize user experience and site performance. It provides metrics such as page views, unique visitors, bounce rate, and more.

#73 Gauges 0.01%

Gauges (https://get.gaug.es / Analytics) is a cloud-based analytics platform that offers real-time tracking and visualization of key metrics for businesses, enabling data-driven decision-making. The platform provides customizable dashboards, automated reports, and integrates with various data sources to offer comprehensive insights into performance. Its intuitive interface allows users to quickly identify trends and make informed decisions based on data.

#74 GoSquared 0.01%

GoSquared is a real-time web analytics tool that provides a user-friendly, easy-to-use dashboard for tracking website performance, traffic sources, and user behavior. It offers quick insights into visitor data, allows for customization of widgets, and integrates with other platforms to enhance online marketing efforts.

#75 Elevar 0.01%

Elevar is an advanced analytics platform that provides businesses with real-time insights and actionable data to optimize their operations and drive growth. It automates the process of data collection, processing, and analysis, making it easier for organizations to make informed decisions.

#76 PostHog 0.01%

PostHog is an open-source product analytics platform that enables users to track, analyze, and visualize user behavior in real-time, without the need for extensive coding knowledge. It offers event tracking, funnel analysis, cohort segmentation, and A/B testing capabilities to help companies make data-driven decisions. The platform is known for its flexibility, ease of use, and cost-effectiveness.

#77 51.LA 0.01%

51.LA (https://www.51.la / Analytics) is a web analytics platform that offers tools for tracking and analyzing website traffic and user behavior, providing insights for optimizing online performance. 51.LA Analytics helps businesses and website owners monitor key metrics, understand visitor patterns, and make data-driven decisions to enhance their digital strategy.

#78 Webtrends 0.01%

Webtrends is a web analytics platform that provides businesses with detailed insights and data-driven marketing strategies to enhance their online presence and drive growth. It offers advanced features such as real-time analytics, audience segmentation, and personalized reporting to help organizations make data-informed decisions and optimize their digital marketing efforts.

#79 CNZZ 0.01%

CNZZ is a web analytics platform that helps website owners track and analyze their website traffic, user behavior, and performance metrics. It provides detailed reports and insights to improve website effectiveness and user experience. CNZZ is now part of the Umeng web analytics suite available at https://web.umeng.com/.

#80 Baidu Analytics (百度统计) 0.01%

Baidu Analytics (百度统计) is a free web analytics tool provided by Baidu, offering real-time website traffic monitoring, visitor behavior analysis, and conversion tracking to help website owners understand and improve their online performance. It integrates seamlessly with Baidu products and services.