Web Technologies Used by bornverlag.de

ZURB Foundation is a responsive front-end framework. Foundation provides a responsive grid and HTML and CSS UI components, templates, and code snippets, including typography, forms, buttons, navigation and other interface elements, as well as optional functionality provided by JavaScript extensions.

PHP: Hypertext Preprocessor is a general-purpose programming language originally designed for web development. PHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks.

Emarsys is a cloud-based B2C marketing platform.

Modernizr is a JavaScript library which is designed to detect HTML5 and CSS3 features in various browsers, which lets JavaScript avoid using unimplemented features or use a workaround such as a shim to emulate them. Modernizr aims to provide this feature detection in a complete and standardized manner.

jQuery is a JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax. It is free, open-source software using the permissive MIT License.

jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.

Prototype is a JavaScript Framework that aims to ease development of web applications.

Magento is an open source e-commerce platform written in PHP.

MySQL is an open source relational database management system (RDBMS) based on Structured Query Language (SQL). It is one of the most popular RDBMSs and is used to store, organize, and retrieve data for a wide variety of applications. MySQL is used by many web-based applications, including WordPress, Drupal, and other content management systems. It is also used in many enterprise applications, such as banking, shopping, and e-commerce systems. MySQL is easy to use and can be quickly set up and configured on most operating systems. It is highly secure and supports a wide range of features that make it a robust and reliable database solution.

Varnish is an open-source web application accelerator also known as a HTTP cache or reverse proxy. It is designed to speed up websites and reduce the load on web servers by caching frequently accessed web pages and serving them directly to users without having to generate them dynamically each time they are requested. Varnish is typically used in front of web servers such as Apache or Nginx, and it can be configured to cache content based on various criteria such as URL, HTTP headers, cookies, and more. It also supports dynamic content and can be used to implement load balancing, content filtering, and other advanced features. Varnish is known for its high performance and scalability, and it is widely used by websites with high traffic volumes such as news sites, social media platforms, and e-commerce sites. It is also used by many content delivery networks (CDNs) to improve the speed and efficiency of content delivery.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

Matomo Analytics is a free and open-source web analytics applicatio, that runs on a PHP/MySQL web-server.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.