Web Technologies Used by auckland.ac.nz

Adobe Dynamic Tag Management (Adobe DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems.

Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.

Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.

Modernizr is a JavaScript library which is designed to detect HTML5 and CSS3 features in various browsers, which lets JavaScript avoid using unimplemented features or use a workaround such as a shim to emulate them. Modernizr aims to provide this feature detection in a complete and standardized manner.

jQuery is a JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax. It is free, open-source software using the permissive MIT License.

LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.

Fastly is a content delivery network (CDN) and edge cloud platform that offers a range of services to help businesses with their web performance and security needs. From high-speed content delivery to web application firewalls, Fastly has a range of features designed to help businesses improve site performance and protect their data. Fastly’s technology helps businesses reduce latency, improve scalability and reliability, and enable secure and compliant operations. Fastly also offers a range of analytics tools to help businesses understand how their sites are performing and identify opportunities for improvement. With a global network of servers and data centers, Fastly provides businesses with the tools they need to deliver a great user experience.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into website traffic, user behavior, and marketing performance. With Google Analytics, you can gain insights into your website’s audience, their location, the pages they visit, the content they view, and more. Google Analytics also offers powerful segmentation capabilities and advanced reporting features, allowing you to create custom reports and better understand your website’s performance.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.