Email Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 16 web technologies in Email in Australia (.au). In April 2024 the most popular web technology in Email in Australia (.au) is MailChimp with 78% market share. In second place there is ActiveCampaign with 7% market share. After that there are Mailmunch with 4%, Autopilot with 3% and Omnisend with 3% market share. Top 5 web technologies together have 95% market share. The remaining 11 web technologies in Email have a combined market share of 5%. Global Email market share report is available here.
About Email
We are tracking 16 different technologies in Email.
There are 36,073 websites using Email in Australia (.au websites) in out database.
Email Usage Statistics and Market Share in Australia (.au) in April 2024
#1 MailChimp 
78.24%
#2 ActiveCampaign 
6.80%
#3 Mailmunch 
3.80%
#4 Autopilot 
3.47%
#5 Omnisend 
3.33%
#6 Sendinblue 
1.62%
#7 Privy 
1.00%
#8 Constant Contact 
0.60%
#9 Sailthru 
0.37%
#10 Aweber 
0.31%
#11 GetResponse 
0.23%
#12 Genesys Cloud 
0.11%
#13 Metrilo 
0.06%
#14 LiveIntent 
0.04%
#15 Bluecore 
0.02%
#16 Launchrock 
0.01%
Technologies in Email in Australia (.au)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Aweber
AWeber is an email marketing service.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Genesys Cloud
Genesys Cloud is an all-in-one cloud-based contact center software built to improve the customer experience.
Metrilo
Metrilo is an ecommerce analytics, email marketing software provider.
LiveIntent
LiveIntent is an email ad monetization platform.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Launchrock
Launchrock is an online tool designed to help capture email addresses and create online product launching events.
Email Market Share History in Australia (.au) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 80.62% | 80.51% | 80.51% | 80.50% | 80.47% | 80.41% | 80.49% | 78.92% | 78.98% | 78.28% | 78.24% |
| Autopilot | 3.59% | 3.57% | 3.54% | 3.51% | 3.51% | 3.51% | 3.50% | 3.46% | 3.44% | 3.49% | 3.47% |
| Omnisend | 2.50% | 2.51% | 2.52% | 2.54% | 2.54% | 2.57% | 2.57% | 3.13% | 3.14% | 3.31% | 3.33% |
| Sailthru | 0.55% | 0.56% | 0.55% | 0.56% | 0.56% | 0.56% | 0.52% | 0.53% | 0.43% | 0.36% | 0.37% |
| ActiveCampaign | 5.90% | 5.95% | 5.94% | 5.98% | 5.97% | 5.99% | 6.01% | 6.51% | 6.53% | 6.75% | 6.80% |
| Mailmunch | 3.50% | 3.54% | 3.55% | 3.56% | 3.58% | 3.57% | 3.51% | 3.66% | 3.66% | 3.81% | 3.80% |
| Aweber | 0.27% | 0.27% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.31% | 0.31% | 0.31% | 0.31% |
| Sendinblue | 1.05% | 1.06% | 1.07% | 1.04% | 1.04% | 1.05% | 1.09% | 1.42% | 1.45% | 1.63% | 1.62% |
| Privy | 1.05% | 1.05% | 1.08% | 1.06% | 1.07% | 1.09% | 1.07% | 1.04% | 1.04% | 1.02% | 1.00% |
| Genesys Cloud | 0.12% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| LiveIntent | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.04% | 0.05% | 0.05% | 0.04% | 0.04% |
| Constant Contact | 0.53% | 0.54% | 0.54% | 0.54% | 0.54% | 0.53% | 0.53% | 0.56% | 0.56% | 0.59% | 0.60% |
| GetResponse | 0.20% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.22% | 0.22% | 0.23% | 0.23% |
| Metrilo | 0.07% | 0.07% | 0.07% | 0.06% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% |
| Bluecore | 0.02% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.02% | 0.02% | 0.02% |
| Launchrock | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% |