Global Email Usage Statistics and Market Share
We are tracking usage statistics and market share of 20 web technologies in Email. In October 2023 the most popular web technology in Email is MailChimp with 88% market share. In second place there is Constant Contact with 3% market share. After that there are Mailmunch with 2%, ActiveCampaign with 1% and Sendinblue with 1% market share. Top 5 web technologies together have 95% market share. The remaining 15 web technologies in Email have a combined market share of 5%.
About Email
We are tracking 20 different technologies in Email.
There are 768,259 websites using Email in out database.
Email Usage Statistics and Market Share in October 2023
#1 MailChimp 
87.58%
#2 Constant Contact 
2.62%
#3 Mailmunch 
2.46%
#4 ActiveCampaign 
1.69%
#5 Sendinblue 
1.42%
#6 Omnisend 
1.40%
#7 Autopilot 
0.67%
#8 Privy 
0.55%
#9 Aweber 
0.41%
#10 Sailthru 
0.29%
#11 LiveIntent 
0.26%
#12 GetResponse 
0.25%
#13 e-goi 
0.16%
#14 Bluecore 
0.11%
#15 Bronto 
0.05%
#16 Metrilo 
0.04%
#17 Launchrock 
0.02%
#18 Genesys Cloud 
0.01%
#19 SpotHopper 
0.00%
#20 emBlue 
0.00%
Technologies in Email
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Aweber
AWeber is an email marketing service.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
LiveIntent
LiveIntent is an email ad monetization platform.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
e-goi
e-goi is a multichannel marketing automation software for ecommerce.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Bronto
Bronto is a cloud-based email marketing automation software.
Metrilo
Metrilo is an ecommerce analytics, email marketing software provider.
Launchrock
Launchrock is an online tool designed to help capture email addresses and create online product launching events.
Genesys Cloud
Genesys Cloud is an all-in-one cloud-based contact center software built to improve the customer experience.
SpotHopper
SpotHopper is an all-in-one marketing and online revenue platform for restaurants.
emBlue
emBlue is an email and marketing automation platform.
Email Market Share History in Last 12 Months
| Technology | December 2022 | January 2023 | February 2023 | March 2023 | April 2023 | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 93.83% | 93.33% | 92.85% | 100.00% | 91.84% | 91.63% | 89.27% | 87.94% | 87.82% | 87.63% | 87.58% |
| Omnisend | 1.20% | 1.22% | 1.23% | 1.34% | 1.26% | 1.28% | 1.34% | 1.38% | 1.39% | 1.40% | 1.40% |
| Autopilot | 0.75% | 0.74% | 0.73% | 0.79% | 0.72% | 0.72% | 0.69% | 0.68% | 0.68% | 0.68% | 0.67% |
| Mailmunch | 0.76% | 0.88% | 1.01% | 1.19% | 1.30% | 1.35% | 1.97% | 2.38% | 2.41% | 2.46% | 2.46% |
| ActiveCampaign | 0.66% | 0.75% | 0.83% | 0.96% | 1.01% | 1.05% | 1.46% | 1.65% | 1.67% | 1.69% | 1.69% |
| Constant Contact | 0.62% | 0.75% | 0.93% | 1.12% | 1.23% | 1.26% | 2.08% | 2.50% | 2.53% | 2.59% | 2.62% |
| Sendinblue | 0.56% | 0.63% | 0.68% | 0.78% | 0.82% | 0.87% | 1.17% | 1.35% | 1.38% | 1.41% | 1.42% |
| Aweber | 0.38% | 0.39% | 0.39% | 0.42% | 0.39% | 0.39% | 0.40% | 0.41% | 0.41% | 0.41% | 0.41% |
| Sailthru | 0.30% | 0.33% | 0.31% | 0.34% | 0.31% | 0.31% | 0.30% | 0.30% | 0.30% | 0.29% | 0.29% |
| LiveIntent | 0.23% | 0.24% | 0.24% | 0.26% | 0.24% | 0.24% | 0.25% | 0.25% | 0.25% | 0.25% | 0.26% |
| Privy | 0.20% | 0.21% | 0.25% | 0.29% | 0.31% | 0.32% | 0.45% | 0.53% | 0.54% | 0.55% | 0.55% |
| e-goi | 0.15% | 0.15% | 0.15% | 0.16% | 0.15% | 0.15% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| Bluecore | 0.12% | 0.12% | 0.12% | 0.13% | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% | 0.11% | 0.11% |
| Bronto | 0.10% | 0.09% | 0.09% | 0.09% | 0.08% | 0.08% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% |
| GetResponse | 0.11% | 0.12% | 0.13% | 0.15% | 0.16% | 0.17% | 0.21% | 0.24% | 0.25% | 0.25% | 0.25% |
| Launchrock | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Metrilo | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% |
| Genesys Cloud | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| emBlue | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| SpotHopper | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |