Global Email Usage Statistics and Market Share
We are tracking usage statistics and market share of 20 web technologies in Email. In January 2025 the most popular web technology in Email is MailChimp with 85% market share. In second place there is Constant Contact with 3% market share. After that there are Mailmunch with 3%, Sendinblue with 2% and ActiveCampaign with 2% market share. Top 5 web technologies together have 95% market share. The remaining 15 web technologies in Email have a combined market share of 5%.
About Email
We are tracking 20 different technologies in Email.
There are 746,734 websites using Email in out database.
Email Usage Statistics and Market Share in January 2025
#1 MailChimp 
85.10%
#2 Constant Contact 
3.36%
#3 Mailmunch 
2.86%
#4 Sendinblue 
2.08%
#5 ActiveCampaign 
2.05%
#6 Omnisend 
1.75%
#7 Privy 
0.60%
#8 Autopilot 
0.60%
#9 Aweber 
0.44%
#10 Sailthru 
0.29%
#11 GetResponse 
0.27%
#12 LiveIntent 
0.22%
#13 e-goi 
0.16%
#14 Bluecore 
0.10%
#15 Metrilo 
0.04%
#16 Bronto 
0.04%
#17 Launchrock 
0.02%
#18 Genesys Cloud 
0.01%
#19 emBlue 
0.00%
#20 SpotHopper 
0.00%
Technologies in Email
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Aweber
AWeber is an email marketing service.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
LiveIntent
LiveIntent is an email ad monetization platform.
e-goi
e-goi is a multichannel marketing automation software for ecommerce.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Metrilo
Metrilo is an ecommerce analytics, email marketing software provider.
Bronto
Bronto is a cloud-based email marketing automation software.
Launchrock
Launchrock is an online tool designed to help capture email addresses and create online product launching events.
Genesys Cloud
Genesys Cloud is an all-in-one cloud-based contact center software built to improve the customer experience.
emBlue
emBlue is an email and marketing automation platform.
SpotHopper
SpotHopper is an all-in-one marketing and online revenue platform for restaurants.
Email Market Share History in Last 12 Months
| Technology | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 86.60% | 86.52% | 86.41% | 86.40% | 86.17% | 85.87% | 85.69% | 85.54% | 85.31% | 85.23% | 85.10% |
| Constant Contact | 2.92% | 2.96% | 3.00% | 3.01% | 3.06% | 3.16% | 3.23% | 3.27% | 3.32% | 3.34% | 3.36% |
| Mailmunch | 2.64% | 2.65% | 2.67% | 2.66% | 2.70% | 2.75% | 2.78% | 2.81% | 2.85% | 2.85% | 2.86% |
| ActiveCampaign | 1.82% | 1.83% | 1.84% | 1.84% | 1.86% | 1.91% | 1.94% | 1.96% | 2.01% | 2.02% | 2.05% |
| Sendinblue | 1.68% | 1.70% | 1.72% | 1.73% | 1.78% | 1.87% | 1.93% | 1.96% | 2.02% | 2.04% | 2.08% |
| Omnisend | 1.51% | 1.51% | 1.52% | 1.52% | 1.57% | 1.60% | 1.63% | 1.64% | 1.67% | 1.72% | 1.75% |
| Autopilot | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.64% | 0.61% | 0.61% | 0.61% | 0.60% | 0.60% |
| Privy | 0.59% | 0.58% | 0.59% | 0.59% | 0.59% | 0.60% | 0.60% | 0.61% | 0.62% | 0.60% | 0.60% |
| Aweber | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% |
| Sailthru | 0.30% | 0.30% | 0.30% | 0.32% | 0.32% | 0.32% | 0.30% | 0.29% | 0.29% | 0.29% | 0.29% |
| LiveIntent | 0.25% | 0.25% | 0.25% | 0.23% | 0.23% | 0.23% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| GetResponse | 0.25% | 0.25% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% |
| e-goi | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| Bluecore | 0.11% | 0.11% | 0.11% | 0.11% | 0.10% | 0.10% | 0.11% | 0.11% | 0.11% | 0.11% | 0.10% |
| Bronto | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Metrilo | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Launchrock | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Genesys Cloud | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| SpotHopper | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| emBlue | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |