Global Email Usage Statistics and Market Share
We are tracking usage statistics and market share of 20 web technologies in Email. In April 2025 the most popular web technology in Email is MailChimp with 85% market share. In second place there is Constant Contact with 3% market share. After that there are Mailmunch with 3%, Sendinblue with 2% and ActiveCampaign with 2% market share. Top 5 web technologies together have 95% market share. The remaining 15 web technologies in Email have a combined market share of 5%.
About Email
We are tracking 20 different technologies in Email.
There are 779,762 websites using Email in out database.
Email Usage Statistics and Market Share in April 2025
#1 MailChimp 
84.75%
#2 Constant Contact 
3.34%
#3 Mailmunch 
2.84%
#4 Sendinblue 
2.14%
#5 ActiveCampaign 
2.10%
#6 Omnisend 
2.07%
#7 Privy 
0.59%
#8 Autopilot 
0.56%
#9 Aweber 
0.45%
#10 Sailthru 
0.28%
#11 GetResponse 
0.27%
#12 LiveIntent 
0.22%
#13 e-goi 
0.16%
#14 Bluecore 
0.11%
#15 Metrilo 
0.04%
#16 Bronto 
0.04%
#17 Launchrock 
0.02%
#18 Genesys Cloud 
0.01%
#19 emBlue 
0.00%
#20 SpotHopper 
0.00%
Technologies in Email
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
Constant Contact
Constant Contact is an email marketing and marketing automation platform designed for small businesses and individuals. It offers tools to create, send, and track emails, automate campaigns, and manage subscriber lists for effective communication and engagement.
Mailmunch
Mailmunch is a marketing automation platform that helps businesses gather, engage, and nurture leads through personalized email campaigns, automated workflows, and detailed analytics. It streamlines the entire customer journey, from lead acquisition to conversion, using a user-friendly interface and a wide range of features to enhance customer engagement and drive growth.
Sendinblue
Sendinblue is a marketing automation platform offering email marketing, SMS, and automation tools for businesses to engage and grow their audience. It provides comprehensive features such as email templates, segmentation, analytics, and integration options. It helps businesses streamline their marketing efforts and measure campaign effectiveness.
ActiveCampaign
ActiveCampaign is a marketing automation platform that helps businesses automate email campaigns, customer journeys, and website personalization, all in one place. It offers tools for segmentation, triggers, and analytics to help marketers connect with their customers effectively. ActiveCampaign is designed for small to medium-sized businesses and offers various integrations to connect with other tools and services.
Omnisend
Omnisend is a powerful, user-friendly marketing automation platform designed to help businesses deliver personalized and timely customer experiences across multiple channels, optimize campaigns, and analyze customer behavior to drive growth and improve customer satisfaction. It simplifies email, push notifications, and in-app messaging, making it easy for non-technical users to create engaging, automated customer journeys.
Privy
Privy is a cloud-based marketing automation platform that helps businesses automate their marketing efforts, personalize customer experiences, and track campaign performance through intuitive tools and integrations. It enables users to create, schedule, and send targeted marketing campaigns across multiple channels, analyze data, and optimize strategies for better results.
Autopilot
Autopilot is a cloud-based marketing automation platform designed to help businesses streamline their customer engagement, automate workflows, and analyze data to improve marketing performance. It offers features such as email campaigns, lead scoring, CRM integration, and analytics to assist in nurturing leads and personalizing customer experiences.
Aweber
Aweber is an email marketing platform that helps businesses automate and manage their email campaigns, including list management, email creation, and analytics. It enables users to send targeted and personalized emails to their subscribers, track performance metrics, and grow their email list through integrations with other tools.
Sailthru
Sailthru is a marketing automation platform that helps businesses personalize and automate their email, push notifications, and in-app messaging to enhance customer engagement and drive conversions. It analyzes customer behavior to deliver relevant content and offers. sailthru also offers segmentation and A/B testing to optimize campaigns.
GetResponse
GetResponse is a user-friendly marketing automation platform that helps businesses grow by enabling them to automate email campaigns, manage customer data, and track campaign performance. GetResponse makes it easy for marketers to create personalized, targeted messages that engage and convert their audience.
LiveIntent
LiveIntent is an advertising technology company that connects publishers and advertisers to deliver targeted online advertising. Their platform allows publishers to monetize their content through targeted ads and helps advertisers reach specific audiences. They use advanced data and analytics to optimize ad campaigns and improve ROI for their clients.
e-goi
e-goi is a cloud-based marketing automation platform designed to help businesses automate and streamline their email marketing efforts, providing features such as list management, email templates, segmentation, and automation workflows. It focuses on delivering personalized and targeted emails to grow and nurture customer relationships. It's user-friendly and offers a range of integrations with other tools.
Bluecore
Bluecore is a marketing automation platform that uses artificial intelligence to help ecommerce businesses send personalized emails and messages to their customers based on their behavior and preferences. The platform provides tools and analytics for analyzing customer data, segmenting audiences, and optimizing email campaigns for better engagement and conversions.
Metrilo
Metrilo is a digital analytics platform that enables businesses to measure and optimize their marketing performance across multiple channels and devices in real-time. The platform provides comprehensive insights, including attribution modeling, multivariate testing, and predictive analytics, to help companies make data-driven decisions and improve their marketing ROI.
Bronto
Bronto is a marketing automation platform that helps businesses create and deliver personalized, multi-channel marketing campaigns. It allows users to manage customer interactions, track campaign performance, and segment audiences for targeted messaging. The platform integrates with various marketing tools and provides features for email marketing, mobile marketing, and social media engagement.
Launchrock
Launchrock is a platform that helps entrepreneurs and startups create professional-looking landing pages to generate interest and collect email addresses before launching their product or service. The user-friendly tool offers a variety of templates and customization options to make the process easy and efficient.
Genesys Cloud
Genesys Cloud is a cloud-based customer engagement platform that offers contact center and CRM solutions to businesses, enabling them to enhance customer interactions through chat, phone, and social media channels. It provides real-time analytics and omnichannel support to improve customer satisfaction and operational efficiency.
emBlue
emBlue is a marketing automation tool that helps businesses automate and personalize their email marketing, nurturing leads, and measuring the effectiveness of their campaigns. It offers a user-friendly interface and integrates with popular CRM and marketing platforms to streamline the email marketing process. The platform provides detailed analytics and reporting to help businesses make data-driven decisions and improve their email marketing strategies.
SpotHopper
SpotHopper is an all-in-one marketing automation platform that helps businesses automate their marketing processes, track customer behavior, and personalize their marketing efforts. It is designed to help businesses streamline their marketing workflows and improve their overall marketing performance.
Email Market Share History in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 86.40% | 86.17% | 85.87% | 85.69% | 85.54% | 85.31% | 85.23% | 85.07% | 84.89% | 84.79% | 84.75% |
| Constant Contact | 3.01% | 3.06% | 3.16% | 3.23% | 3.27% | 3.32% | 3.34% | 3.36% | 3.36% | 3.36% | 3.34% |
| Mailmunch | 2.66% | 2.70% | 2.75% | 2.78% | 2.81% | 2.85% | 2.85% | 2.86% | 2.86% | 2.85% | 2.84% |
| ActiveCampaign | 1.84% | 1.86% | 1.91% | 1.94% | 1.96% | 2.01% | 2.02% | 2.05% | 2.08% | 2.10% | 2.10% |
| Sendinblue | 1.73% | 1.78% | 1.87% | 1.93% | 1.96% | 2.02% | 2.04% | 2.09% | 2.12% | 2.13% | 2.14% |
| Omnisend | 1.52% | 1.57% | 1.60% | 1.63% | 1.64% | 1.67% | 1.72% | 1.76% | 1.91% | 2.01% | 2.07% |
| Autopilot | 0.65% | 0.65% | 0.64% | 0.61% | 0.61% | 0.61% | 0.60% | 0.59% | 0.57% | 0.56% | 0.56% |
| Privy | 0.59% | 0.59% | 0.60% | 0.60% | 0.61% | 0.62% | 0.60% | 0.60% | 0.60% | 0.59% | 0.59% |
| Aweber | 0.42% | 0.42% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% | 0.44% | 0.44% | 0.45% |
| Sailthru | 0.32% | 0.32% | 0.32% | 0.30% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.28% | 0.28% |
| GetResponse | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% |
| LiveIntent | 0.23% | 0.23% | 0.23% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| e-goi | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| Bluecore | 0.11% | 0.10% | 0.10% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Bronto | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Metrilo | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Launchrock | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Genesys Cloud | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| SpotHopper | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| emBlue | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |