Global Loyalty & rewards Usage Statistics and Market Share
We are tracking usage statistics and market share of 14 web technologies in Loyalty & rewards. In June 2025 the most popular web technology in Loyalty & rewards is LoyaltyLion with 35% market share. In second place there is Smile with 26% market share. After that there are BON Loyalty with 15%, Yotpo Loyalty & Referrals with 6% and Talkable with 6% market share. Top 5 web technologies together have 88% market share. The remaining 9 web technologies in Loyalty & rewards have a combined market share of 12%.
About Loyalty & rewards
We are tracking 14 different technologies in Loyalty & rewards.
There are 14,970 websites using Loyalty & rewards in out database.
Loyalty & rewards Usage Statistics and Market Share in June 2025
#1 LoyaltyLion 
34.78%
#2 Smile 
25.68%
#3 BON Loyalty 
15.44%
#4 Yotpo Loyalty & Referrals 
11.05%
#5 Talkable 
5.84%
#6 Zinrelo 
1.90%
#7 Flocktory 
1.64%
#8 Extole 
1.36%
#9 SpurIT Loyalty App 
0.81%
#10 Rise.ai 
0.57%
#11 Gameball 
0.31%
#12 Beans 
0.25%
#13 Lootly 
0.23%
#14 SaaSquatch 
0.14%
Technologies in Loyalty & rewards
LoyaltyLion
LoyaltyLion is a cloud-based platform that enables businesses to easily create and manage customer loyalty programs, driving customer engagement and retention through personalized rewards and incentives. The platform offers a range of features, such as customizable rewards, automation, analytics, and integration with popular e-commerce and CRM systems. It helps businesses retain customers and increase lifetime value through targeted loyalty initiatives.
Smile
Smile is a SaaS platform that enables companies to create and manage their own customer loyalty and rewards programs. Users can earn points for purchases, referrals, and other activities, which can then be redeemed for discounts, gift cards, or other perks. The platform also offers analytics and reporting tools to help businesses track the effectiveness of their programs.
BON Loyalty
BON Loyalty is a digital loyalty and rewards platform that enables businesses to create and manage personalized customer loyalty programs, drive customer engagement, and increase customer lifetime value. The platform offers a wide range of features, such as gamification, personalization, and real-time analytics, to help businesses retain and reward their customers effectively.
Yotpo Loyalty & Referrals
Yotpo Loyalty & Referrals is a customer loyalty and referral program platform that helps businesses incentivize customers to leave reviews, refer friends, and engage with the brand, thereby increasing customer retention and driving new customer acquisition.
Talkable
Talkable is a tool for conducting A/B testing to improve website and app user experiences, allowing businesses to test different versions of web pages or app screens to determine which performs better in converting visitors into customers. It simplifies the process of creating, running, and analyzing experiments.
Zinrelo
Zinrelo is an AI-powered platform that enables businesses to create and manage personalized loyalty and rewards programs for their customers. It offers a user-friendly interface for seamless integration, real-time analytics, and automated rewards redemption, catering to both brick-and-mortar and online businesses.
Flocktory
Flocktory is a platform that helps businesses create and manage customer loyalty and rewards programs. It enables businesses to retain customers, increase sales, and build customer relationships through personalized rewards and incentives. Flocktory offers a user-friendly interface and flexible features to cater to various industries and business sizes.
Extole
Extole is a customer engagement platform that helps businesses drive loyalty and rewards through personalized marketing and analytics. It enables companies to create compelling loyalty programs and track customer behavior to enhance customer retention and satisfaction. A platform for businesses to foster customer loyalty and rewards through targeted marketing and data analysis. It helps companies build engaging loyalty programs and measure their effectiveness.
SpurIT Loyalty App
SpurIT Loyalty App is a comprehensive loyalty and rewards management platform designed for Shopify merchants, enabling them to create and manage personalized loyalty programs that enhance customer engagement and retention through point-based rewards, personalized offers, and seamless redemption experiences.
Rise.ai
Rise.ai is a technology platform that offers businesses a comprehensive solution for creating and managing loyalty and rewards programs. It allows companies to engage customers through personalized offers, track customer behavior, and analyze data to optimize their loyalty strategies.
Gameball
Gameball is a platform that helps businesses implement gamification and loyalty programs to engage customers and drive repeat business through points, rewards, and leaderboards. It offers customizable, mobile-friendly solutions for various industries, including retail, hospitality, and fitness.
Beans
Beans is a digital loyalty platform that enables businesses to create and manage personalized rewards programs for their customers. Customers earn points for purchases and can redeem them for rewards, driving customer engagement and retention. Beans connects to point-of-sale (POS) systems, integrates with popular commerce tools, and allows for customization of rewards offerings and redemption options.
Lootly
Lootly is a B2B SaaS platform that helps brands create, manage, and analyze loyalty programs and rewards. It enables businesses to engage customers through personalized rewards and offers, track customer behavior, and improve customer lifetime value. By streamlining the process of loyalty program management, Lootly helps businesses retain customers and drive sales.
SaaSquatch
SaaSquatch is a cloud-based platform that enables businesses to easily create and manage customer loyalty and rewards programs. It provides tools for customizable points systems, personalized offers, and real-time analytics to engage customers and drive repeat purchases. The platform is designed to be user-friendly and can be integrated with various third-party apps and payment systems.
Loyalty & rewards Market Share History in Last 12 Months
| Technology | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 | May 2025 | June 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Smile | 34.83% | 34.11% | 33.69% | 31.82% | 30.05% | 29.18% | 27.71% | 26.97% | 26.44% | 25.94% | 25.68% |
| LoyaltyLion | 32.24% | 32.67% | 32.77% | 33.77% | 34.45% | 34.61% | 34.76% | 34.66% | 34.69% | 34.76% | 34.78% |
| BON Loyalty | 10.58% | 10.70% | 10.89% | 11.22% | 11.61% | 12.14% | 13.54% | 14.25% | 14.81% | 15.25% | 15.44% |
| Yotpo Loyalty & Referrals | 9.25% | 9.48% | 9.60% | 10.00% | 10.60% | 10.75% | 10.78% | 10.92% | 10.95% | 11.00% | 11.05% |
| Talkable | 5.92% | 5.93% | 5.92% | 5.99% | 5.97% | 5.95% | 5.82% | 5.84% | 5.82% | 5.83% | 5.84% |
| Zinrelo | 1.86% | 1.85% | 1.91% | 1.99% | 2.04% | 2.02% | 1.99% | 1.96% | 1.93% | 1.91% | 1.90% |
| Flocktory | 1.64% | 1.63% | 1.61% | 1.62% | 1.67% | 1.70% | 1.74% | 1.71% | 1.68% | 1.65% | 1.64% |
| Extole | 1.44% | 1.37% | 1.36% | 1.35% | 1.40% | 1.41% | 1.36% | 1.37% | 1.36% | 1.36% | 1.36% |
| SpurIT Loyalty App | 0.88% | 0.88% | 0.88% | 0.91% | 0.89% | 0.88% | 0.85% | 0.83% | 0.82% | 0.81% | 0.81% |
| Rise.ai | 0.58% | 0.59% | 0.58% | 0.56% | 0.51% | 0.53% | 0.55% | 0.57% | 0.57% | 0.57% | 0.57% |
| Lootly | 0.28% | 0.28% | 0.27% | 0.25% | 0.25% | 0.25% | 0.25% | 0.24% | 0.24% | 0.24% | 0.23% |
| Beans | 0.24% | 0.23% | 0.23% | 0.26% | 0.25% | 0.25% | 0.26% | 0.26% | 0.25% | 0.25% | 0.25% |
| SaaSquatch | 0.15% | 0.15% | 0.16% | 0.15% | 0.16% | 0.16% | 0.15% | 0.15% | 0.14% | 0.14% | 0.14% |
| Gameball | 0.12% | 0.13% | 0.13% | 0.12% | 0.16% | 0.18% | 0.25% | 0.27% | 0.30% | 0.30% | 0.31% |