Global Loyalty & rewards Usage Statistics and Market Share
We are tracking usage statistics and market share for 23 web technologies in the Loyalty & rewards market. As of February 2026, the most popular web technology in Loyalty & rewards is LoyaltyLion, with 32% market share. In second place is Smile, with 22%. After that, BON Loyalty holds 15%, followed by Yotpo Loyalty & Referrals with 8% and Appstle with 8%. Top 5 web technologies together account for 85% of the market. The remaining 18 web technologies in Loyalty & rewards collectively have a 15% market share.
About Loyalty & rewards
We are tracking 23 different technologies in Loyalty & rewards.
There are 17,894 websites using Loyalty & rewards in out database.
Loyalty & rewards Usage Statistics and Market Share in February 2026
#1 LoyaltyLion 
31.85%
LoyaltyLion is a cloud-based platform that enables businesses to easily create and manage customer loyalty programs, driving customer engagement and retention through personalized rewards and incentives. The platform offers a range of features, such as customizable rewards, automation, analytics, and integration with popular e-commerce and CRM systems. It helps businesses retain customers and increase lifetime value through targeted loyalty initiatives.
#2 Smile 
21.57%
Smile is a SaaS platform that enables companies to create and manage their own customer loyalty and rewards programs. Users can earn points for purchases, referrals, and other activities, which can then be redeemed for discounts, gift cards, or other perks. The platform also offers analytics and reporting tools to help businesses track the effectiveness of their programs.
#3 BON Loyalty 
15.38%
BON Loyalty is a digital loyalty and rewards platform that enables businesses to create and manage personalized customer loyalty programs, drive customer engagement, and increase customer lifetime value. The platform offers a wide range of features, such as gamification, personalization, and real-time analytics, to help businesses retain and reward their customers effectively.
#4 Yotpo Loyalty & Referrals 
10.29%
Yotpo Loyalty & Referrals is a customer loyalty and referral program platform that helps businesses incentivize customers to leave reviews, refer friends, and engage with the brand, thereby increasing customer retention and driving new customer acquisition.
#5 Appstle 
8.25%
Appstle is a platform that helps businesses create, manage, and optimize customer loyalty and rewards programs. It offers a range of features such as personalized offers, gamification elements, mobile app integration, and analytics to help businesses retain customers and drive revenue growth.
#6 Talkable 
5.29%
Talkable is a tool for conducting A/B testing to improve website and app user experiences, allowing businesses to test different versions of web pages or app screens to determine which performs better in converting visitors into customers. It simplifies the process of creating, running, and analyzing experiments.
#7 Zinrelo 
1.69%
Zinrelo is an AI-powered platform that enables businesses to create and manage personalized loyalty and rewards programs for their customers. It offers a user-friendly interface for seamless integration, real-time analytics, and automated rewards redemption, catering to both brick-and-mortar and online businesses.
#8 Flocktory 
1.51%
Flocktory is a platform that helps businesses create and manage customer loyalty and rewards programs. It enables businesses to retain customers, increase sales, and build customer relationships through personalized rewards and incentives. Flocktory offers a user-friendly interface and flexible features to cater to various industries and business sizes.
#9 Extole 
1.40%
Extole is a customer engagement platform that helps businesses drive loyalty and rewards through personalized marketing and analytics. It enables companies to create compelling loyalty programs and track customer behavior to enhance customer retention and satisfaction. A platform for businesses to foster customer loyalty and rewards through targeted marketing and data analysis. It helps companies build engaging loyalty programs and measure their effectiveness.
#10 SpurIT Loyalty App 
0.68%
SpurIT Loyalty App is a comprehensive loyalty and rewards management platform designed for Shopify merchants, enabling them to create and manage personalized loyalty programs that enhance customer engagement and retention through point-based rewards, personalized offers, and seamless redemption experiences.
#11 Rise.ai 
0.55%
Rise.ai is a technology platform that offers businesses a comprehensive solution for creating and managing loyalty and rewards programs. It allows companies to engage customers through personalized offers, track customer behavior, and analyze data to optimize their loyalty strategies.
#12 Gameball 
0.39%
Gameball is a platform that helps businesses implement gamification and loyalty programs to engage customers and drive repeat business through points, rewards, and leaderboards. It offers customizable, mobile-friendly solutions for various industries, including retail, hospitality, and fitness.
#13 Beans 
0.25%
Beans is a digital loyalty platform that enables businesses to create and manage personalized rewards programs for their customers. Customers earn points for purchases and can redeem them for rewards, driving customer engagement and retention. Beans connects to point-of-sale (POS) systems, integrates with popular commerce tools, and allows for customization of rewards offerings and redemption options.
#14 Lootly 
0.20%
Lootly is a B2B SaaS platform that helps brands create, manage, and analyze loyalty programs and rewards. It enables businesses to engage customers through personalized rewards and offers, track customer behavior, and improve customer lifetime value. By streamlining the process of loyalty program management, Lootly helps businesses retain customers and drive sales.
#15 Fondue 
0.14%
Fondue allows users to engage in social dining experiences through a loyalty and rewards platform, encouraging diners to share and enjoy delicious food together. Sure! Fondue is a platform that enhances social dining experiences by offering loyalty and rewards, encouraging users to share and enjoy meals together.
#16 SaaSquatch 
0.12%
SaaSquatch is a cloud-based platform that enables businesses to easily create and manage customer loyalty and rewards programs. It provides tools for customizable points systems, personalized offers, and real-time analytics to engage customers and drive repeat purchases. The platform is designed to be user-friendly and can be integrated with various third-party apps and payment systems.
#17 99minds 
0.10%
99minds is a platform that connects brands to customers through personalized rewards and loyalty programs. It helps businesses retain customers by offering exclusive perks and discounts, driving customer engagement and increasing lifetime value. 99minds simplifies the process of creating, managing, and optimizing loyalty programs, making it accessible for businesses of all sizes.
#18 Captain Up 
0.09%
Captain Up is a SaaS platform that powers points, rewards, and loyalty programs for businesses. Businesses can use it to create, launch, and manage their own customer loyalty programs, including gamification elements, personalized rewards, and digital gift cards. Customers can earn and redeem points for rewards, while businesses can track and analyze program performance.
#19 Piggy 
0.08%
Piggy is a digital platform that offers loyalty and rewards programs for businesses. It allows companies to create, manage, and customize their loyalty programs, while also providing tools for tracking customer engagement and analyzing program performance.
#20 Kangaroo Rewards 
0.06%
Kangaroo Rewards is a loyalty program that allows customers to earn and redeem points for various benefits and perks. Kangaroo Rewards is a customer loyalty program that enables users to earn and redeem points for rewards. It allows customers to accumulate points for purchases and use them for various benefits and perks.
#21 Inveterate 
0.06%
Inveterate is a platform that helps businesses create and manage customer loyalty and rewards programs to increase customer retention and revenue. To use this platform, you would typically need to have a business that wants to engage customers through rewards, and be willing to invest in setting up and maintaining a loyalty program.
#22 Nift 
0.04%
Nift is a platform that enables businesses to create and manage loyalty and rewards programs for their customers, enhancing customer engagement and retention through personalized offers and incentives. It provides tools for tracking program performance and customer feedback. Users can earn and redeem points, discounts, or other perks for their loyalty.
#23 Lily 
0.02%
Lily is a software that helps businesses with customer loyalty and rewards programs. It offers a user-friendly platform for creating, managing, and analyzing rewards programs. With Lily, businesses can easily track customer behavior, offer personalized rewards, and analyze data to improve their loyalty strategies.
Loyalty & rewards Market Share History in Last 12 Months
