Global User Onboarding Usage Statistics and Market Share

We are tracking usage statistics and market share for 15 web technologies in the User Onboarding market. As of February 2026, the most popular web technology in User Onboarding is Appcues, with 51% market share. In second place is Pendo, with 39%. After that, Userflow holds 5%, followed by WalkMe with 0% and Instabot with 0%. Top 5 web technologies together account for 96% of the market. The remaining 10 web technologies in User Onboarding collectively have a 4% market share.

User Onboarding Usage Statistics and Market Share in February 2026

#1 Appcues 50.61%

Appcues is a user onboarding and engagement tool that helps businesses guide new and returning users through their products, increasing adoption and retention. It offers interactive tutorials, personalized onboarding flows, and targeted messaging to enhance the user experience and drive desired actions.

#2 Pendo 39.46%

Pendo is a customer success platform that helps companies understand and improve the user experience of their digital products, with a focus on product analytics and user feedback. The platform enables teams to track user behavior, identify pain points, and gather insights to enhance product features and user engagement. Pendo offers tools for user research, product analytics, and in-product messaging to drive user adoption and satisfaction.

#3 Userflow 4.81%

Userflow is a platform that simplifies the process of creating and managing user onboarding flows for websites and mobile apps. It allows you to design interactive walkthroughs, tutorials, and tours that help new users understand and effectively use your product. The tool integrates with popular platforms like Firebase, Segment, and Zapier, and offers analytics to track user engagement and success.

#4 WalkMe 3.10%

WalkMe is a user onboarding and experience platform that uses interactive guidance and automation to help users navigate web and mobile applications effectively, improving engagement and conversion rates. WalkMe's features include walkthroughs, tooltips, and AI-driven personalization to enhance the user journey. It is widely used for onboarding new users, training employees, and guiding customers through complex processes.

#5 Instabot 0.50%

Instabot is a social media automation platform that offers customizable Instagram widgets for enhanced user engagement and analytics. It helps businesses and individuals to automate tasks, schedule posts, and track performance on Instagram in a user-friendly way.

#6 Elevio 0.46%

Elevio is a user onboarding platform that streamlines the process of guiding new users through an application, making it easier for them to understand and utilize all the features. It helps businesses improve user engagement, reduce churn, and increase customer satisfaction by personalizing and automating the onboarding experience.

#7 Userpilot 0.39%

Userpilot is a platform that helps companies create custom onboarding experiences for their users, guiding them through the features and functionalities of their product or service. It provides interactive tours, personalized onboarding flows, and analytics to measure user engagement and success. Userpilot aims to improve user adoption, retention, and ultimately drive business growth.

#8 Chameleon 0.24%

Chameleon is a user onboarding platform that helps businesses guide new users through their apps, making the experience more intuitive and engaging. It offers customizable onboarding flows, interactive tutorials, and data analytics to enhance user engagement and retention.

#9 Poper 0.20%

Poper is a user onboarding platform that helps businesses improve customer engagement and retention by creating personalized onboarding experiences. It uses AI to tailor the onboarding process to each user's needs and behavior, ensuring a more effective and engaging onboarding journey.

#10 Whatfix 0.13%

Whatfix is a software tool that enhances user experience and productivity by guiding new users through an interactive onboarding process, highlighting key features and providing step-by-step instructions within the application itself. It's like a virtual coach that helps users learn and utilize the software more efficiently.

#11 Stonly 0.07%

Stonly is a project management tool that streamlines collaboration and communication for remote teams. The user onboarding process is designed to help new users quickly understand how to use the platform efficiently, through guided tours, video tutorials, and a user-friendly interface.

#12 Hansel 0.01%

Hansel is a product that helps businesses onboard new customers efficiently by automating the user onboarding process. It provides a platform for creating, managing, and tracking personalized onboarding journeys for users. The tool integrates with various CRM and marketing tools to deliver seamless onboarding experiences.

#13 FintechOS 0.00%

FintechOS is a powerful onboarding platform that simplifies the user experience for financial institutions by automating, personalizing, and monitoring the entire onboarding journey, from first contact to full account activation. It streamlines communication, enhances customer engagement, and ensures a seamless transition for new users, ultimately driving higher conversion rates and improved customer satisfaction.

#14 LOU 0.00%

LOU is a user onboarding and on-the-job training platform that helps organizations guide new and existing employees through their learning journey, making it easy for them to acquire the necessary skills and knowledge to perform their jobs effectively. LOU provides an intuitive and engaging way for users to learn and retain information through a variety of interactive tools and resources.

#15 Userlane 0.00%

Userlane is a platform that helps companies create interactive onboarding experiences for their users, making it easier for them to understand and use their products or services. It allows for the creation of guided tours, personalized content, and real-time support to improve user engagement and retention. The tool is particularly useful for SaaS and e-commerce businesses.

User Onboarding Market Share History in Last 12 Months

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