Tag Managers Usage Statistics and Market Share in Germany (.de)
We are tracking usage statistics and market share of 10 web technologies in Tag Managers in Germany (.de). In April 2024 the most popular web technology in Tag Managers in Germany (.de) is Google Tag Manager with 94% market share. In second place there is Tealium with 3% market share. After that there are Adobe Experience Platform Launch with 2%, Matomo Tag Manager with 1% and Adobe DTM with 1% market share. Top 5 web technologies together have 99% market share. The remaining 5 web technologies in Tag Managers have a combined market share of 1%. Global Tag Managers market share report is available here.
About Tag Managers
Tag Managers are tag management systems designed to manage JavaScript and HTML tags used for tracking and analytics on websites.
We are tracking 10 different technologies in Tag Managers.
There are 427,300 websites using Tag Managers in Germany (.de websites) in out database.
Tag Managers Usage Statistics and Market Share in Germany (.de) in April 2024
#1 Google Tag Manager 
94.17%
#2 Tealium 
2.65%
#3 Adobe Experience Platform Launch 
1.50%
#4 Matomo Tag Manager 
0.63%
#5 Adobe DTM 
0.53%
#6 Signal 
0.24%
#7 TagCommander 
0.12%
#8 Ensighten 
0.08%
#9 Commanders Act TagCommander 
0.06%
#10 Yottaa 
0.01%
Technologies in Tag Managers in Germany (.de)
Google Tag Manager
Google Tag Manager is a free tool from Google that enables users to easily add, update, and manage website tags. Tags are snippets of code that allow websites to track activity, such as page visits and clicks, in order to better understand user behavior. Google Tag Manager makes it easy to quickly and easily add, update, and manage website tags without having to manually update code. It also helps to ensure that tags are firing correctly and accurately tracking user activity.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Adobe Experience Platform Launch
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Matomo Tag Manager
Matomo Tag Manager manages tracking and marketing tags.
Adobe DTM
Adobe Dynamic Tag Management (Adobe DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems.
Signal
Signal is a cross-platform encrypted messaging service.
TagCommander
TagCommander is an enterprise tag management system (TMS) that makes it easy to add and remove vendor tags from your Drupal-based websites.
Ensighten
Ensighten provides client-side detection and prevention of unauthorized leakage and data theft.
Commanders Act TagCommander
Commanders Act TagCommander is a European company providing a tag management product designed to handle website tags.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Tag Managers Market Share History in Germany (.de) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Tag Manager | 94.21% | 94.19% | 94.19% | 94.18% | 94.19% | 94.18% | 94.18% | 94.18% | 94.18% | 94.17% | 94.17% |
| Tealium | 2.66% | 2.65% | 2.65% | 2.65% | 2.65% | 2.65% | 2.65% | 2.65% | 2.65% | 2.65% | 2.65% |
| Adobe Experience Platform Launch | 1.50% | 1.50% | 1.51% | 1.51% | 1.51% | 1.50% | 1.50% | 1.50% | 1.50% | 1.50% | 1.50% |
| Adobe DTM | 0.54% | 0.54% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% |
| Matomo Tag Manager | 0.57% | 0.60% | 0.61% | 0.61% | 0.61% | 0.62% | 0.62% | 0.63% | 0.63% | 0.63% | 0.63% |
| Signal | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
| TagCommander | 0.14% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% |
| Ensighten | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Commanders Act TagCommander | 0.05% | 0.06% | 0.05% | 0.05% | 0.05% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Yottaa | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |