Global Social logins Usage Statistics and Market Share
We are tracking usage statistics and market share of 13 web technologies in Social logins. In March 2025 the most popular web technology in Social logins is Facebook Login with 91% market share. In second place there is Google Sign-in with 6% market share. After that there are Linkedin Sign-in with 2%, Login with Amazon with 0% and Apple Sign-in with 0% market share. Top 5 web technologies together have 99% market share. The remaining 8 web technologies in Social logins have a combined market share of 1%.
About Social logins
We are tracking 13 different technologies in Social logins.
There are 2,178,060 websites using Social logins in out database.
Social logins Usage Statistics and Market Share in March 2025
#1 Facebook Login 
90.62%
#2 Google Sign-in 
6.22%
#3 Linkedin Sign-in 
2.17%
#4 Login with Amazon 
0.35%
#5 Apple Sign-in 
0.21%
#6 OneAll 
0.20%
#7 GetSocial 
0.12%
#8 uLogin 
0.06%
#9 LoginRadius 
0.03%
#10 Microsoft Authentication 
0.01%
#11 Okta 
0.01%
#12 LINE Login 
0.00%
#13 Onfido 
0.00%
Technologies in Social logins
Facebook Login
Facebook Login is a social login feature that allows users to sign up or log in to an app or website using their Facebook account. It simplifies the sign-up and login process by leveraging the user's existing Facebook credentials, streamlining authentication and reducing friction for users.
Google Sign-in
Google Sign-in allows users to authenticate and access third-party apps and websites using their Google accounts, providing a convenient and secure login process. It supports a wide range of authentication methods, including OpenID Connect and OAuth 2.0.
Linkedin Sign-in
Linkedin Sign-in is a feature that allows users to log into third-party websites and applications using their LinkedIn account, providing a seamless and secure authentication process. It enables users to share their professional profile and network with the linked site, enhancing the user experience and offering valuable insights to the application.
Login with Amazon
Login with Amazon is a user authentication service that enables users to sign in to third-party apps and websites with their Amazon account credentials, providing a seamless and secure login experience. It simplifies the process for both users and developers, enhancing usability and security.
Apple Sign-in
Apple Sign-in 1-Click login with Apple's trusted identity provider. Secure, simple, and user-friendly. Enhances user experience and privacy. Apple Sign-in allows users to easily log in to third-party apps and services using their Apple ID, providing a secure and convenient authentication process that enhances user privacy.
OneAll
OneAll is a platform that simplifies the integration of social login options for websites and applications, allowing users to sign in using their existing social media accounts. It supports multiple social networks and streamlines the authentication process for both developers and users. It also provides additional services like analytics and marketing automation.
GetSocial
GetSocial is a platform that provides analytics and engagement tools for mobile and web applications. It helps developers track user behavior, monitor app performance, and enhance user experience. The platform offers features like push notifications, in-app messaging, and social sharing to boost user engagement and retention.
uLogin
uLogin is a social login service that enables users to sign up and log in to websites and apps using their accounts from popular social networks like Facebook, Google, and others. uLogin simplifies the registration and authentication process by allowing users to use their existing social media credentials without creating a new account. This feature enhances user experience and speeds up the onboarding process for new users.
LoginRadius
LoginRadius is a cloud-based identity management platform that simplifies user authentication and customer engagement through social login options and personalized experiences. LoginRadius is a cloud-based identity management platform that enables businesses to easily integrate social login options, enhancing user authentication and customer engagement with personalized experiences.
Microsoft Authentication
Microsoft Authentication Library (MSAL) is a JavaScript-based authentication framework for securing web applications and services with Azure Active Directory (AAD) or Microsoft Account (MSA) logins. It simplifies the integration of authentication into web apps, offering secure token acquisition and management.
Okta
Okta is a cloud-based identity management platform that provides social logins, enabling users to sign in using their existing social accounts, simplifying the login process and enhancing security. It supports various social providers and offers single sign-on (SSO) capabilities.
LINE Login
LINE Login is a social login service that enables users to log in to third-party applications and websites using their LINE accounts. It provides a convenient and secure way for users to authenticate without sharing their passwords. It's widely used in Japan and across Asia.
Onfido
Onfido is a technology company that specializes in identity verification and document check services for online onboarding processes. They use advanced AI and machine learning techniques to verify the identity of individuals in real-time, ensuring security and compliance for businesses and financial institutions. The service also includes CAPTCHA solutions to prevent automated bots and ensure human interaction.
Social logins Market Share History in Last 12 Months
| Technology | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Facebook Login | 89.98% | 89.95% | 90.05% | 90.13% | 90.25% | 90.33% | 90.42% | 90.47% | 90.54% | 90.59% | 90.62% |
| Google Sign-in | 6.71% | 6.73% | 6.67% | 6.61% | 6.51% | 6.45% | 6.35% | 6.32% | 6.27% | 6.24% | 6.22% |
| Linkedin Sign-in | 2.31% | 2.32% | 2.28% | 2.26% | 2.23% | 2.22% | 2.21% | 2.22% | 2.20% | 2.18% | 2.17% |
| Login with Amazon | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.37% | 0.35% | 0.35% | 0.35% |
| OneAll | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| Apple Sign-in | 0.16% | 0.16% | 0.17% | 0.17% | 0.18% | 0.18% | 0.18% | 0.19% | 0.20% | 0.21% | 0.21% |
| GetSocial | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| uLogin | 0.05% | 0.05% | 0.05% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| LoginRadius | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% |
| Okta | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Microsoft Authentication | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| LINE Login | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Onfido | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |