Retargeting Usage Statistics and Market Share in United States of America (.us)

We are tracking usage statistics and market share for 7 web technologies in the Retargeting market in United States of America (.us). As of March 2026, the most popular web technology in Retargeting in United States of America (.us) is Google Remarketing Tag, with 77% market share. In second place is Criteo, with 12%. After that, AdRoll holds 10%, followed by SharpSpring Ads with 0% and Smarter Click with 0%. Top 5 web technologies together account for 99% of the market. The remaining 2 web technologies in Retargeting collectively have a 1% market share. Global Retargeting market share report is available here.

Last updated: 15 March 2026

Retargeting Market Share in United States of America (.us) in March 2026

About Retargeting

We are tracking 7 different technologies in Retargeting.

There are 8,481 websites using Retargeting in United States of America (.us websites) in out database.

Retargeting Usage Statistics and Market Share in United States of America (.us) in March 2026

#1 Google Remarketing Tag 76.62%

Google Remarketing Tag is a small snippet of code placed on your website that allows Google Ads to track users' behavior and serve targeted ads to them based on their past interactions with your site. It enables you to reach potential customers who have already shown interest in your products or services.

#2 Criteo 12.05%

Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.

#3 AdRoll 10.49%

AdRoll is a digital marketing technology platform that specializes in retargeting.

#4 SharpSpring Ads 0.75%

SharpSpring Ads allows businesses to create, manage, and optimize retargeting campaigns to reach potential customers who have visited their website but haven't converted. The platform integrates with various ad networks and provides detailed analytics to track campaign performance.

#5 Smarter Click 0.06%

Smarter Click is an AI-driven retargeting platform that analyzes user behavior and preferences to deliver personalized ads, optimizing campaign performance and improving ROI for businesses. It uses machine learning algorithms to identify the most effective retargeting strategies and automate the ad delivery process. The platform offers real-time insights and customizable segmentation options, enabling marketers to refine their targeting and enhance customer engagement.

#6 Cross Pixel 0.01%

Cross Pixel is a provider of audience and contextual targeting solutions for the programmatic advertising industry.

#7 Blue 0.01%

Blue is a retargeting tool that uses AI to deliver personalized ads to website visitors and customers, improving conversion rates and customer engagement. Blue analyzes user behavior, interests, and preferences to create targeted ad campaigns, and its AI algorithms optimize the timing, content, and placement of ads to maximize their effectiveness.