Retargeting Usage Statistics and Market Share in Kenya (.ke)
We are tracking usage statistics and market share for 4 web technologies in the Retargeting market in Kenya (.ke). As of March 2026, the most popular web technology in Retargeting in Kenya (.ke) is Google Remarketing Tag, with 93% market share. In second place is AdRoll, with 4%. After that, Criteo holds 2%, followed by SharpSpring Ads with 0%. Top 4 web technologies together account for 99% of the market. The remaining 0 web technologies in Retargeting collectively have a 1% market share. Global Retargeting market share report is available here.
About Retargeting
We are tracking 4 different technologies in Retargeting.
There are 722 websites using Retargeting in Kenya (.ke websites) in out database.
Retargeting Usage Statistics and Market Share in Kenya (.ke) in March 2026
#1 Google Remarketing Tag 
93.07%
Google Remarketing Tag is a small snippet of code placed on your website that allows Google Ads to track users' behavior and serve targeted ads to them based on their past interactions with your site. It enables you to reach potential customers who have already shown interest in your products or services.
#2 AdRoll 
4.16%
AdRoll is a digital marketing technology platform that specializes in retargeting.
#3 Criteo 
1.94%
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
#4 SharpSpring Ads 
0.83%
SharpSpring Ads allows businesses to create, manage, and optimize retargeting campaigns to reach potential customers who have visited their website but haven't converted. The platform integrates with various ad networks and provides detailed analytics to track campaign performance.
Retargeting Market Share History in Kenya (.ke) in Last 12 Months
