Retargeting Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 7 web technologies in Retargeting in Australia (.au). In March 2024 the most popular web technology in Retargeting in Australia (.au) is AdRoll with 46% market share. In second place there is Google Remarketing Tag with 43% market share. After that there are Criteo with 8%, SharpSpring Ads with 0% and Smarter Click with 0% market share. Top 5 web technologies together have 97% market share. The remaining 2 web technologies in Retargeting have a combined market share of 3%. Global Retargeting market share report is available here.
About Retargeting
We are tracking 7 different technologies in Retargeting.
There are 11,708 websites using Retargeting in Australia (.au websites) in out database.
Retargeting Usage Statistics and Market Share in Australia (.au) in March 2024
#1 AdRoll 46.17%
#2 Google Remarketing Tag 43.11%
#3 Criteo 7.70%
#4 SharpSpring Ads 2.76%
#5 Smarter Click 0.14%
#6 Picreel 0.10%
#7 Yahoo Advertising 0.02%
Technologies in Retargeting in Australia (.au)
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Google Remarketing Tag
Google Remarketing Tag is a web tagging library for Google's site measurement, conversion tracking and remarketing products.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
SharpSpring Ads
SharpSpring Ads is an all-in-one retargeting platform.
Smarter Click
Smarter Click is a marketing technology company.
Picreel
Picreel is a conversion optimisation software.
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
Retargeting Market Share History in Australia (.au) in Last 12 Months
Technology | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google Remarketing Tag | 92.40% | 52.14% | 50.78% | 50.65% | 50.62% | 50.59% | 50.56% | 50.59% | 49.09% | 49.11% | 43.11% |
AdRoll | 6.18% | 38.76% | 39.94% | 40.09% | 40.13% | 40.26% | 40.19% | 40.24% | 41.07% | 41.14% | 46.17% |
Criteo | 1.09% | 6.70% | 6.76% | 6.78% | 6.78% | 6.66% | 6.76% | 6.66% | 7.11% | 7.01% | 7.70% |
SharpSpring Ads | 0.29% | 2.19% | 2.26% | 2.24% | 2.24% | 2.25% | 2.27% | 2.27% | 2.52% | 2.52% | 2.76% |
Picreel | 0.03% | 0.13% | 0.16% | 0.15% | 0.14% | 0.15% | 0.14% | 0.14% | 0.07% | 0.09% | 0.10% |
Smarter Click | 0.01% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.14% | 0.13% | 0.14% |