Global Referral marketing Usage Statistics and Market Share
We are tracking usage statistics and market share of 11 web technologies in Referral marketing. In March 2025 the most popular web technology in Referral marketing is Talkable with 34% market share. In second place there is Friendbuy with 26% market share. After that there are Flocktory with 10%, Extole with 7% and Mention Me with 7% market share. Top 5 web technologies together have 84% market share. The remaining 6 web technologies in Referral marketing have a combined market share of 16%.
About Referral marketing
We are tracking 11 different technologies in Referral marketing.
There are 2,425 websites using Referral marketing in out database.
Referral marketing Usage Statistics and Market Share in March 2025
#1 Talkable 
34.31%
#2 Friendbuy 
25.86%
#3 Flocktory 
10.02%
#4 Extole 
8.04%
#5 Mention Me 
6.93%
#6 SpurIT Loyalty App 
4.91%
#7 Ambassador 
3.71%
#8 Rise.ai 
3.34%
#9 Lootly 
1.40%
#10 SaaSquatch 
0.87%
#11 Buyapowa 
0.62%
Technologies in Referral marketing
Talkable
Talkable is a tool for conducting A/B testing to improve website and app user experiences, allowing businesses to test different versions of web pages or app screens to determine which performs better in converting visitors into customers. It simplifies the process of creating, running, and analyzing experiments.
Friendbuy
Friendbuy is an online referral marketing platform that enables businesses to incentivize their customers to refer friends and family in exchange for rewards or discounts. The platform automates the referral process, tracking referrals, and rewarding participants. Businesses can choose from various reward options, such as cash, gift cards, or discounts, to motivate referrals.
Flocktory
Flocktory is a platform that helps businesses create and manage customer loyalty and rewards programs. It enables businesses to retain customers, increase sales, and build customer relationships through personalized rewards and incentives. Flocktory offers a user-friendly interface and flexible features to cater to various industries and business sizes.
Extole
Extole is a customer engagement platform that helps businesses drive loyalty and rewards through personalized marketing and analytics. It enables companies to create compelling loyalty programs and track customer behavior to enhance customer retention and satisfaction. A platform for businesses to foster customer loyalty and rewards through targeted marketing and data analysis. It helps companies build engaging loyalty programs and measure their effectiveness.
Mention Me
Mention Me is a platform that helps businesses to generate leads and sales by leveraging customer referrals. It provides a user-friendly solution for businesses to incentivize their customers to refer their friends and family, while also offering tools to track and manage referrals effectively.
SpurIT Loyalty App
SpurIT Loyalty App is a comprehensive loyalty and rewards management platform designed for Shopify merchants, enabling them to create and manage personalized loyalty programs that enhance customer engagement and retention through point-based rewards, personalized offers, and seamless redemption experiences.
Ambassador
Ambassador is a platform that helps businesses to promote their products and services through referral marketing campaigns. It enables companies to create, manage, and track referral programs, making it easier for customers to refer their friends and family, and rewarding them for successful referrals. The platform streamlines the entire process, from setting up campaigns to analyzing results, and provides tools to incentivize and motivate participants.
Rise.ai
Rise.ai is a technology platform that offers businesses a comprehensive solution for creating and managing loyalty and rewards programs. It allows companies to engage customers through personalized offers, track customer behavior, and analyze data to optimize their loyalty strategies.
Lootly
Lootly is a B2B SaaS platform that helps brands create, manage, and analyze loyalty programs and rewards. It enables businesses to engage customers through personalized rewards and offers, track customer behavior, and improve customer lifetime value. By streamlining the process of loyalty program management, Lootly helps businesses retain customers and drive sales.
SaaSquatch
SaaSquatch is a cloud-based platform that enables businesses to easily create and manage customer loyalty and rewards programs. It provides tools for customizable points systems, personalized offers, and real-time analytics to engage customers and drive repeat purchases. The platform is designed to be user-friendly and can be integrated with various third-party apps and payment systems.
Buyapowa
Buyapowa is a referral marketing platform that enables businesses to increase customer acquisition through social sharing and word-of-mouth marketing. It offers customizable referral programs that incentivize existing customers to refer their friends and family for new business. The platform automates the referral process, tracks referrals, and provides analytics to measure the success of the campaigns.
Referral marketing Market Share History in Last 12 Months
| Technology | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Talkable | 35.47% | 35.24% | 35.16% | 35.01% | 35.02% | 34.97% | 34.96% | 34.42% | 34.30% | 34.06% | 34.31% |
| Friendbuy | 24.90% | 24.78% | 24.92% | 25.14% | 25.51% | 25.63% | 26.07% | 26.38% | 26.09% | 26.14% | 25.86% |
| Flocktory | 9.64% | 9.70% | 9.49% | 9.69% | 9.64% | 9.51% | 9.44% | 9.60% | 9.81% | 10.16% | 10.02% |
| Extole | 8.46% | 8.63% | 8.48% | 8.48% | 8.08% | 8.04% | 7.86% | 8.08% | 8.12% | 7.97% | 8.04% |
| Mention Me | 6.58% | 6.62% | 6.68% | 6.62% | 6.61% | 6.62% | 6.71% | 6.87% | 6.95% | 6.87% | 6.93% |
| SpurIT Loyalty App | 5.09% | 5.14% | 5.23% | 5.19% | 5.19% | 5.20% | 5.30% | 5.13% | 5.05% | 4.97% | 4.91% |
| Rise.ai | 3.46% | 3.26% | 3.52% | 3.42% | 3.46% | 3.40% | 3.25% | 2.96% | 3.07% | 3.20% | 3.34% |
| Ambassador | 2.89% | 3.13% | 3.16% | 3.16% | 3.20% | 3.35% | 3.33% | 3.48% | 3.63% | 3.67% | 3.71% |
| Lootly | 1.71% | 1.70% | 1.63% | 1.64% | 1.64% | 1.59% | 1.45% | 1.43% | 1.43% | 1.43% | 1.40% |
| SaaSquatch | 1.01% | 0.98% | 0.97% | 0.91% | 0.91% | 0.95% | 0.90% | 0.91% | 0.91% | 0.89% | 0.87% |
| Buyapowa | 0.79% | 0.81% | 0.75% | 0.74% | 0.73% | 0.73% | 0.73% | 0.74% | 0.65% | 0.63% | 0.62% |