CRM Usage Statistics and Market Share in Italy (.it)
We are tracking usage statistics and market share of 14 web technologies in CRM in Italy (.it). In April 2024 the most popular web technology in CRM in Italy (.it) is Intercom with 45% market share. In second place there is LiveHelp with 11% market share. After that there are Salesforce with 11%, vcita with 10% and Salesforce Service Cloud with 10% market share. Top 5 web technologies together have 87% market share. The remaining 9 web technologies in CRM have a combined market share of 13%. Global CRM market share report is available here.
About CRM
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
We are tracking 14 different technologies in CRM.
There are 2,438 websites using CRM in Italy (.it websites) in out database.
CRM Usage Statistics and Market Share in Italy (.it) in April 2024
#1 Intercom 
45.12%
#2 LiveHelp 
11.40%
#3 Salesforce 
10.79%
#4 vcita 
10.50%
#5 Salesforce Service Cloud 9.93%
#6 GoSquared 
5.78%
#7 Bitrix24 
1.85%
#8 Freshworks CRM 
1.72%
#9 Pipedrive 
1.48%
#10 Zoho 
1.03%
#11 NationBuilder 
0.25%
#12 Gladly 
0.08%
#13 amoCRM 
0.04%
#14 SAP 
0.04%
Technologies in CRM in Italy (.it)
Intercom
Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
LiveHelp
LiveHelp is an online chat tool.
Salesforce
Salesforce is a cloud computing service software (SaaS) that specializes in customer relationship management (CRM).
vcita
vcita is an all-in-one customer service and business management software designed for service providers.
Salesforce Service Cloud
Salesforce Service Cloud is a customer relationship management (CRM) platform for customer service and support.
GoSquared
Bitrix24
Bitrix24 is a set of tools for the organization and management of business processes.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Pipedrive
Pipedrive is a cloud-based sales CRM.
Zoho
Zoho is a web-based online office suite.
NationBuilder
NationBuilder is a Los Angeles based technology start-up that develops content management and customer relationship management (CRM) software.
Gladly
Gladly is a customer service platform.
amoCRM
amoCRM is a web-based customer relationship management software solution.
SAP
CRM Market Share History in Italy (.it) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Intercom | 47.84% | 46.66% | 46.63% | 45.76% | 45.51% | 45.68% | 45.71% | 45.60% | 45.65% | 45.12% | 45.12% |
| LiveHelp | 11.77% | 11.64% | 11.62% | 11.58% | 11.46% | 11.42% | 11.43% | 11.48% | 11.47% | 11.40% | 11.40% |
| vcita | 10.61% | 10.50% | 10.47% | 10.67% | 10.63% | 10.59% | 10.60% | 10.57% | 10.57% | 10.50% | 10.50% |
| Salesforce Service Cloud | 8.71% | 9.02% | 9.16% | 9.35% | 9.56% | 9.52% | 9.52% | 9.67% | 9.66% | 9.93% | 9.93% |
| Salesforce | 9.00% | 9.96% | 10.06% | 10.34% | 10.59% | 10.51% | 10.39% | 10.41% | 10.40% | 10.79% | 10.79% |
| GoSquared | 5.97% | 5.90% | 5.77% | 5.83% | 5.81% | 5.83% | 5.84% | 5.82% | 5.82% | 5.78% | 5.78% |
| Bitrix24 | 1.91% | 1.85% | 1.84% | 1.78% | 1.77% | 1.74% | 1.82% | 1.78% | 1.77% | 1.85% | 1.85% |
| Freshworks CRM | 1.62% | 1.60% | 1.60% | 1.74% | 1.73% | 1.74% | 1.74% | 1.73% | 1.73% | 1.72% | 1.72% |
| Pipedrive | 1.49% | 1.48% | 1.47% | 1.49% | 1.48% | 1.49% | 1.49% | 1.49% | 1.49% | 1.48% | 1.48% |
| Zoho | 0.83% | 0.98% | 0.98% | 1.03% | 1.03% | 1.08% | 1.04% | 1.03% | 1.03% | 1.03% | 1.03% |
| NationBuilder | 0.17% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| amoCRM | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| SAP | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |