CRM Usage Statistics and Market Share in Brazil (.br)
We are tracking usage statistics and market share of 12 web technologies in CRM in Brazil (.br). In April 2024 the most popular web technology in CRM in Brazil (.br) is Intercom with 25% market share. In second place there is Pipedrive with 18% market share. After that there are Salesforce Service Cloud with 14%, Salesforce with 10% and Dito with 10% market share. Top 5 web technologies together have 77% market share. The remaining 7 web technologies in CRM have a combined market share of 23%. Global CRM market share report is available here.
About CRM
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
We are tracking 12 different technologies in CRM.
There are 1,994 websites using CRM in Brazil (.br websites) in out database.
CRM Usage Statistics and Market Share in Brazil (.br) in April 2024
#1 Intercom 
24.67%
#2 Pipedrive 
18.46%
#3 Salesforce Service Cloud 
13.64%
#4 Salesforce 11.58%
#5 Dito 
9.88%
#6 Bitrix24 
8.22%
#7 Freshworks CRM 
5.27%
#8 Zoho 
4.26%
#9 amoCRM 
2.71%
#10 vcita 
0.70%
#11 Kustomer 
0.50%
#12 SAP 
0.10%
Technologies in CRM in Brazil (.br)
Intercom
Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
Pipedrive
Pipedrive is a cloud-based sales CRM.
Salesforce Service Cloud
Salesforce Service Cloud is a customer relationship management (CRM) platform for customer service and support.
Salesforce
Salesforce is a cloud computing service software (SaaS) that specializes in customer relationship management (CRM).
Dito
Dito is a tool that centralizes and manages the relationship between brands and their customers.
Bitrix24
Bitrix24 is a set of tools for the organization and management of business processes.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Zoho
Zoho is a web-based online office suite.
amoCRM
amoCRM is a web-based customer relationship management software solution.
vcita
vcita is an all-in-one customer service and business management software designed for service providers.
Kustomer
Kustomer is a CRM platform.
SAP
CRM Market Share History in Brazil (.br) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Intercom | 40.14% | 40.61% | 40.66% | 39.38% | 39.25% | 38.27% | 38.76% | 31.00% | 30.95% | 24.69% | 24.67% |
| Pipedrive | 13.54% | 13.30% | 13.62% | 13.92% | 14.19% | 14.01% | 13.87% | 15.07% | 14.99% | 18.26% | 18.46% |
| Bitrix24 | 11.24% | 11.27% | 11.52% | 11.55% | 11.39% | 11.37% | 11.37% | 10.38% | 10.40% | 8.28% | 8.22% |
| Salesforce Service Cloud | 10.60% | 10.46% | 10.45% | 10.72% | 10.88% | 10.96% | 10.81% | 11.49% | 11.41% | 13.75% | 13.64% |
| Salesforce | 7.61% | 8.32% | 8.45% | 8.40% | 8.44% | 8.53% | 8.41% | 9.56% | 9.53% | 11.64% | 11.58% |
| Dito | 4.56% | 6.80% | 6.14% | 6.65% | 6.37% | 7.01% | 7.09% | 11.73% | 11.80% | 9.93% | 9.88% |
| Freshworks CRM | 1.47% | 1.52% | 1.38% | 1.39% | 1.40% | 1.98% | 1.84% | 3.62% | 3.77% | 5.12% | 5.27% |
| amoCRM | 0.98% | 1.12% | 1.13% | 1.19% | 1.19% | 1.17% | 1.12% | 1.79% | 1.79% | 2.71% | 2.71% |
| Zoho | 1.13% | 1.42% | 1.43% | 1.55% | 1.61% | 1.52% | 1.53% | 2.90% | 3.00% | 4.32% | 4.26% |
| Kustomer | 0.29% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.48% | 0.39% | 0.50% | 0.50% |
| vcita | 0.29% | 0.30% | 0.31% | 0.31% | 0.31% | 0.30% | 0.31% | 0.39% | 0.39% | 0.70% | 0.70% |
| SAP | 0.20% | 0.20% | 0.20% | 0.21% | 0.21% | 0.20% | 0.20% | 0.14% | 0.15% | 0.10% | 0.10% |