.au websites CRM Usage Statistics and Market Share in Australia (.au)

We are tracking usage statistics and market share of 15 web technologies in CRM in Australia (.au). In March 2024 the most popular web technology in CRM in Australia (.au) is Intercom with 23% market share. In second place there is vcita with 22% market share. After that there are Salesforce Service Cloud with 18%, Salesforce with 8% and NationBuilder with 8% market share. Top 5 web technologies together have 80% market share. The remaining 10 web technologies in CRM have a combined market share of 20%. Global CRM market share report is available here.

CRM Market Share in Australia (.au) in March 2024
About CRM

Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

We are tracking 15 different technologies in CRM.

There are 6,588 websites using CRM in Australia (.au websites) in out database.

CRM Usage Statistics and Market Share in Australia (.au) in March 2024
Technologies in CRM in Australia (.au)
  • Intercom Intercom

    Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.

  • vcita vcita

    vcita is an all-in-one customer service and business management software designed for service providers.

  • Salesforce Service Cloud Salesforce Service Cloud

    Salesforce Service Cloud is a customer relationship management (CRM) platform for customer service and support.

  • Salesforce Salesforce

    Salesforce is a cloud computing service software (SaaS) that specializes in customer relationship management (CRM).

  • NationBuilder NationBuilder

    NationBuilder is a Los Angeles based technology start-up that develops content management and customer relationship management (CRM) software.

  • Freshworks CRM Freshworks CRM

    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

  • Zoho Zoho

    Zoho is a web-based online office suite.

  • Pipedrive Pipedrive

    Pipedrive is a cloud-based sales CRM.

  • Bitrix24 Bitrix24

    Bitrix24 is a set of tools for the organization and management of business processes.

  • Kustomer Kustomer

    Kustomer is a CRM platform.

  • Gladly Gladly

    Gladly is a customer service platform.

  • Blackbaud Luminate Online Blackbaud Luminate Online

    Blackbaud Luminate Online provides online fundraising and marketing automation for nonprofits.

  • Q4 Q4

    Q4 is a SaaS platform that provides communication and intelligence solutions to investor relations professionals.

  • Dito Dito

    Dito is a tool that centralizes and manages the relationship between brands and their customers.

  • SAP SAP

CRM Market Share History in Australia (.au) in Last 12 Months
Technology May 2023June 2023July 2023August 2023September 2023October 2023November 2023December 2023January 2024February 2024March 2024
Intercom52.69%29.60%29.50%29.57%29.22%29.14%29.13%29.04%25.68%25.77%23.28%
Freshworks CRM10.14%7.16%7.22%7.29%7.40%7.43%7.47%7.32%7.10%6.87%5.56%
Salesforce Service Cloud9.96%19.70%19.57%19.35%19.33%19.30%19.20%19.34%19.43%19.51%18.28%
vcita6.90%13.61%13.74%13.85%13.98%14.12%14.22%14.21%16.24%16.16%22.16%
Salesforce6.47%13.03%13.02%13.00%13.01%12.99%12.98%13.08%13.51%13.56%12.75%
Pipedrive4.82%3.60%3.61%3.66%3.70%3.69%3.72%3.64%3.86%3.85%4.01%
NationBuilder3.74%8.09%8.09%8.10%8.10%8.05%8.03%8.03%8.74%8.80%8.23%
Zoho0.99%3.96%3.99%3.94%3.98%4.03%4.03%4.09%4.68%4.72%5.01%
Bitrix240.52%0.25%0.25%0.25%0.27%0.24%0.24%0.24%0.24%0.24%0.24%
Kustomer0.14%0.25%0.25%0.25%0.25%0.25%0.22%0.25%0.21%0.21%0.21%
Gladly0.09%0.17%0.17%0.17%0.17%0.17%0.17%0.17%0.15%0.15%0.12%
SAP0.02%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.02%0.02%0.02%