CRM Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 15 web technologies in CRM in Australia (.au). In March 2024 the most popular web technology in CRM in Australia (.au) is Intercom with 23% market share. In second place there is vcita with 22% market share. After that there are Salesforce Service Cloud with 18%, Salesforce with 8% and NationBuilder with 8% market share. Top 5 web technologies together have 80% market share. The remaining 10 web technologies in CRM have a combined market share of 20%. Global CRM market share report is available here.
About CRM
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
We are tracking 15 different technologies in CRM.
There are 6,588 websites using CRM in Australia (.au websites) in out database.
CRM Usage Statistics and Market Share in Australia (.au) in March 2024
#1 Intercom 23.28%
#2 vcita 22.16%
#3 Salesforce Service Cloud 18.28%
#4 Salesforce 12.75%
#5 NationBuilder 8.23%
#6 Freshworks CRM 5.56%
#7 Zoho 5.01%
#8 Pipedrive 4.01%
#9 Bitrix24 0.24%
#10 Kustomer 0.21%
#11 Gladly 0.12%
#12 Blackbaud Luminate Online 0.09%
#13 Q4 0.03%
#14 Dito 0.02%
#15 SAP 0.02%
Technologies in CRM in Australia (.au)
Intercom
Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
vcita
vcita is an all-in-one customer service and business management software designed for service providers.
Salesforce Service Cloud
Salesforce Service Cloud is a customer relationship management (CRM) platform for customer service and support.
Salesforce
Salesforce is a cloud computing service software (SaaS) that specializes in customer relationship management (CRM).
NationBuilder
NationBuilder is a Los Angeles based technology start-up that develops content management and customer relationship management (CRM) software.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Zoho
Zoho is a web-based online office suite.
Pipedrive
Pipedrive is a cloud-based sales CRM.
Bitrix24
Bitrix24 is a set of tools for the organization and management of business processes.
Kustomer
Kustomer is a CRM platform.
Gladly
Gladly is a customer service platform.
Blackbaud Luminate Online
Blackbaud Luminate Online provides online fundraising and marketing automation for nonprofits.
Q4
Q4 is a SaaS platform that provides communication and intelligence solutions to investor relations professionals.
Dito
Dito is a tool that centralizes and manages the relationship between brands and their customers.
SAP
CRM Market Share History in Australia (.au) in Last 12 Months
Technology | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Intercom | 52.69% | 29.60% | 29.50% | 29.57% | 29.22% | 29.14% | 29.13% | 29.04% | 25.68% | 25.77% | 23.28% |
Freshworks CRM | 10.14% | 7.16% | 7.22% | 7.29% | 7.40% | 7.43% | 7.47% | 7.32% | 7.10% | 6.87% | 5.56% |
Salesforce Service Cloud | 9.96% | 19.70% | 19.57% | 19.35% | 19.33% | 19.30% | 19.20% | 19.34% | 19.43% | 19.51% | 18.28% |
vcita | 6.90% | 13.61% | 13.74% | 13.85% | 13.98% | 14.12% | 14.22% | 14.21% | 16.24% | 16.16% | 22.16% |
Salesforce | 6.47% | 13.03% | 13.02% | 13.00% | 13.01% | 12.99% | 12.98% | 13.08% | 13.51% | 13.56% | 12.75% |
Pipedrive | 4.82% | 3.60% | 3.61% | 3.66% | 3.70% | 3.69% | 3.72% | 3.64% | 3.86% | 3.85% | 4.01% |
NationBuilder | 3.74% | 8.09% | 8.09% | 8.10% | 8.10% | 8.05% | 8.03% | 8.03% | 8.74% | 8.80% | 8.23% |
Zoho | 0.99% | 3.96% | 3.99% | 3.94% | 3.98% | 4.03% | 4.03% | 4.09% | 4.68% | 4.72% | 5.01% |
Bitrix24 | 0.52% | 0.25% | 0.25% | 0.25% | 0.27% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
Kustomer | 0.14% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.22% | 0.25% | 0.21% | 0.21% | 0.21% |
Gladly | 0.09% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.15% | 0.15% | 0.12% |
SAP | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% |