Global CRM Usage Statistics and Market Share
We are tracking usage statistics and market share of 25 web technologies in CRM. In March 2025 the most popular web technology in CRM is Intercom with 55% market share. In second place there is Salesforce with 16% market share. After that there are Salesforce Service Cloud with 14%, Bitrix24 with 2% and vcita with 2% market share. Top 5 web technologies together have 90% market share. The remaining 20 web technologies in CRM have a combined market share of 10%.
About CRM
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
We are tracking 25 different technologies in CRM.
There are 366,115 websites using CRM in out database.
CRM Usage Statistics and Market Share in March 2025
#1 Intercom 
55.37%
#2 Salesforce 
15.96%
#3 Salesforce Service Cloud 13.88%
#4 Bitrix24 
5.81%
#5 vcita 
2.50%
#6 Zoho 
1.79%
#7 amoCRM 
1.10%
#8 Pipedrive 
1.09%
#9 Freshworks CRM 
0.75%
#10 GoSquared 
0.60%
#11 NationBuilder 
0.52%
#12 Q4 
0.13%
#13 Gladly 
0.11%
#14 Kustomer 
0.09%
#15 Pico 
0.06%
#16 Dito 
0.06%
#17 Blackbaud Luminate Online 
0.05%
#18 LiveHelp 
0.05%
#19 WoowUp 
0.04%
#20 SAP 
0.02%
#21 Sellsy 
0.01%
#22 Tessitura 
0.01%
#23 Kapture CRM 
0.00%
#24 Service Provider Pro 
0.00%
#25 Siteglide 
0.00%
Technologies in CRM
Intercom
Intercom is a live chat and messaging platform for businesses to engage with their customers in real-time, improve customer support, and drive conversions. It allows businesses to connect with website visitors, social media followers, and app users through personalized conversations. Intercom also provides features such as customer segmentation, analytics, and automation to help businesses better understand and serve their customers.
Salesforce
Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage customer interactions, automate sales processes, and improve customer service. It offers a wide range of tools and features for sales, marketing, and customer service teams.
Salesforce Service Cloud
Salesforce Service Cloud is a customer service and support platform that allows businesses to provide real-time chat support to their customers, track customer interactions, and provide personalized support. It also includes features for case management, knowledge management, and social media integration. The platform enables businesses to improve customer satisfaction and operational efficiency by streamlining communication and support processes.
Bitrix24
Bitrix24 is a unified collaboration and CRM platform that integrates tools for project management, customer relationship management, and communication, all in one place. It helps businesses to streamline workflows, manage tasks, and improve team collaboration. It also offers customizable features and a user-friendly interface for efficient management of customers, projects, and contacts.
vcita
vcita is a cloud-based CRM tool designed for small businesses and professionals to manage client relationships, appointments, and tasks. It offers scheduling, invoicing, and contact management features. vcita simplifies the process of growing and maintaining a client base by streamlining communication and organization. It allows users to track client interactions and automate tasks to improve productivity.
Zoho
Zoho is a cloud-based platform that offers a suite of business applications including CRM, project management, invoicing, and more, designed to streamline operations and enhance collaboration for small to medium-sized businesses. Zoho CRM specifically helps businesses manage customer interactions, sales processes, and marketing efforts.
amoCRM
amoCRM is a web-based customer relationship management (CRM) software designed to help businesses manage their customer interactions, contacts, and deals efficiently. It offers features like contact management, task automation, and reporting tools to enhance sales and marketing efforts.
Pipedrive
Pipedrive is a cloud-based sales management software that helps teams track and organize their sales pipeline, automate workflows, and collaborate in real-time to close deals efficiently. Live Chat is a feature within Pipedrive that enables users to engage in real-time conversations with their prospects, providing support, answering questions, and nurturing leads.
Freshworks CRM
Freshworks CRM is a customer relationship management tool that allows businesses to manage their customer data, track interactions, and automate marketing processes. It provides features for sales, marketing, and customer support teams to collaborate and improve customer engagement. Marketing automation features include lead scoring, email campaigns, and analytics.
GoSquared
GoSquared is a real-time web analytics tool that provides a user-friendly, easy-to-use dashboard for tracking website performance, traffic sources, and user behavior. It offers quick insights into visitor data, allows for customization of widgets, and integrates with other platforms to enhance online marketing efforts.
NationBuilder
NationBuilder is a powerful, user-friendly Customer Relationship Management (CRM) platform that enables organizations and activists to build and engage with online communities, manage campaigns, and grow their supporters base through customizable websites and tools for data management, communication, and events. It's designed to empower users with the ability to create tailored, effective online presences for political, social, and activist causes.
Q4
Q4 offers a comprehensive investor relations website platform and CRM solution designed to enhance communication, engagement, and transparency with investors. The platform includes features for content management, analytics, and direct investor interaction. Q4's CRM component helps manage relationships, track interactions, and automate processes for more efficient investor management.
Gladly
Gladly is a live chat customer support platform that enables businesses to provide 24/7 support to their customers through instant messaging, allowing for quick and efficient resolution of customer queries and issues. Gladly also offers advanced features such as automated chatbots, real-time analytics, and team collaboration tools to enhance the customer experience and improve overall support efficiency.
Kustomer
Kustomer is a customer service platform that provides businesses with a centralized location to manage customer interactions, including live chat, social media, phone calls, and email. The platform allows businesses to provide 24/7 customer support and track customer history and interactions to deliver personalized experiences. Kustomer also provides tools for agents to collaborate and escalate issues as needed.
Pico
Pico is a Customer Relationship Management (CRM) tool designed for small businesses. It helps manage customer interactions, automate marketing tasks, and track sales activity in a user-friendly interface. Pico is known for its simplicity and efficiency in handling customer data and communication. It is an all-in-one solution for managing customer relationships and boosting business growth.
Dito
Dito is a Brazilian CRM platform that helps businesses manage customer relationships, automate marketing processes, and gain insights through analytics. To shorten the description, you can say: "Dito: Brazil's CRM for customer management and marketing automation." This captures the essence of the platform in a concise manner.
Blackbaud Luminate Online
Blackbaud Luminate Online is a comprehensive marketing automation platform designed for nonprofit organizations, enabling them to manage and personalize their donor and constituent communication, track engagement, and analyze data to optimize fundraising and engagement strategies. This platform streamlines processes, increases donor loyalty, and ultimately drives more successful campaigns.
LiveHelp
LiveHelp is an online live chat service that allows businesses to engage in real-time customer support and interaction via instant messaging. It offers a user-friendly platform for customers to ask questions and receive immediate assistance from agents. The service is often integrated with websites, providing a seamless experience for both customers and businesses. LiveHelp supports multi-channel communication and can handle multiple conversations simultaneously.
WoowUp
WoowUp is a cloud-based Customer Relationship Management (CRM) software that helps businesses to manage customer data, automate marketing campaigns, and improve customer engagement. It offers tools for sales teams to track leads, manage customer interactions, and generate reports. The platform is designed to be intuitive and easy to use, enabling companies to streamline their customer management processes and enhance overall customer satisfaction.
SAP
SAP CRM is a customer relationship management solution that helps businesses to manage customer interactions and data to enhance customer satisfaction and loyalty. It automates sales, marketing, and service processes, and provides insights through analytics. The system is designed to be flexible and scalable to meet the needs of businesses of different sizes and industries. It enables organizations to build strong relationships with their customers by providing them with personalized experiences and support.
Sellsy
Sellsy is a cloud-based customer relationship management (CRM) tool designed for sales teams to manage leads, opportunities, and customer interactions efficiently. It offers features like pipeline management, sales forecasting, and integrated communication tools to enhance productivity and sales performance.
Tessitura
Tessitura is a software platform that provides comprehensive customer relationship management (CRM) solutions specifically designed for the performing arts industry, enabling organizations to manage their audiences, sales, and operations more efficiently. It offers tools for ticketing, donor management, marketing, and analytics to help arts organizations grow and engage with their patrons effectively.
Kapture CRM
Kapture CRM is a customer relationship management tool that enables businesses to efficiently manage customer interactions, automate sales processes, and gain insights through data analysis. The live chat feature allows for real-time customer support, enhancing customer service and engagement.
Service Provider Pro
Service Provider Pro (SPP) is a comprehensive online marketplace for payment processors, connecting businesses with the most suitable and cost-effective payment solutions. The platform offers a wide range of payment gateways, integrations, and support services, simplifying the complex task of choosing and implementing a payment processor for businesses of all sizes.
Siteglide
Siteglide is a user-friendly Content Management System (CMS) that enables non-technical users to easily create, edit, and publish website content without the need for coding skills. The platform offers a drag-and-drop interface, template selection, and pre-built modules to streamline the content creation process.
CRM Market Share History in Last 12 Months
| Technology | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Intercom | 63.03% | 63.56% | 62.04% | 60.98% | 58.78% | 57.03% | 55.10% | 55.34% | 55.12% | 55.19% | 55.37% |
| Salesforce | 11.56% | 11.38% | 12.27% | 12.85% | 14.19% | 15.23% | 16.34% | 16.17% | 16.23% | 16.12% | 15.96% |
| Salesforce Service Cloud | 9.52% | 9.33% | 10.23% | 10.81% | 12.17% | 13.25% | 14.40% | 14.17% | 14.17% | 14.04% | 13.88% |
| Bitrix24 | 6.54% | 6.57% | 6.43% | 6.27% | 6.08% | 5.92% | 5.74% | 5.81% | 5.83% | 5.82% | 5.81% |
| vcita | 2.65% | 2.64% | 2.61% | 2.77% | 2.58% | 2.52% | 2.47% | 2.41% | 2.46% | 2.46% | 2.50% |
| Zoho | 1.43% | 1.44% | 1.45% | 1.49% | 1.49% | 1.48% | 1.49% | 1.56% | 1.62% | 1.72% | 1.79% |
| Pipedrive | 1.09% | 1.10% | 1.08% | 1.08% | 1.06% | 1.04% | 1.01% | 1.03% | 1.05% | 1.08% | 1.09% |
| amoCRM | 1.07% | 1.08% | 1.07% | 1.06% | 1.04% | 1.02% | 1.00% | 1.03% | 1.04% | 1.07% | 1.10% |
| NationBuilder | 0.97% | 0.75% | 0.71% | 0.61% | 0.59% | 0.57% | 0.54% | 0.53% | 0.53% | 0.52% | 0.52% |
| GoSquared | 0.77% | 0.78% | 0.75% | 0.73% | 0.70% | 0.66% | 0.63% | 0.63% | 0.62% | 0.61% | 0.60% |
| Freshworks CRM | 0.70% | 0.71% | 0.70% | 0.70% | 0.69% | 0.67% | 0.66% | 0.69% | 0.71% | 0.74% | 0.75% |
| Q4 | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% | 0.13% | 0.13% | 0.13% |
| Kustomer | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Gladly | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.11% | 0.11% |
| Pico | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| LiveHelp | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% |
| Dito | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Blackbaud Luminate Online | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| WoowUp | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.04% |
| SAP | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Tessitura | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Sellsy | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Kapture CRM | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Service Provider Pro | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Siteglide | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |