Global Affiliate programs Usage Statistics and Market Share
We are tracking usage statistics and market share of 16 web technologies in Affiliate programs. In January 2025 the most popular web technology in Affiliate programs is Sovrn//Commerce with 31% market share. In second place there is Impact with 19% market share. After that there are AWIN with 18%, Skimlinks with 5% and Post Affiliate Pro with 5% market share. Top 5 web technologies together have 79% market share. The remaining 11 web technologies in Affiliate programs have a combined market share of 21%.
About Affiliate programs
We are tracking 16 different technologies in Affiliate programs.
There are 82,278 websites using Affiliate programs in out database.
Affiliate programs Usage Statistics and Market Share in January 2025
#1 Sovrn//Commerce 
31.08%
#2 Impact 
19.07%
#3 AWIN 
18.13%
#4 Skimlinks 
7.98%
#5 Post Affiliate Pro 
5.40%
#6 GoAffPro 
3.47%
#7 A8.net 
3.34%
#8 Digistore24 
2.46%
#9 Admitad 
2.36%
#10 Webgains 
2.33%
#11 Rewardful 
2.23%
#12 Clickbank 
0.88%
#13 Optimise 
0.45%
#14 Pepperjam 
0.44%
#15 Dovetale 
0.30%
#16 Tiqets 
0.09%
Technologies in Affiliate programs
Sovrn//Commerce
Sovrn//Commerce is a content monetization tool for publishers.
Impact
Impact helps businesses contract and pay partners.
AWIN
AWIN is a global affiliate marketing network.
Skimlinks
Skimlinks is a content monetization platform for online publishers.
Post Affiliate Pro
Post Affiliate Pro is a software built for online stores and ecommerce websites that need to track and monitor their affiliate network.
GoAffPro
Goaffpro is an affiliate marketing solution for ecommerce stores.
A8.net
A8.net is an affiliate marketing network.
Digistore24
Digistore24 is a German digital reselling and affiliate marketing platform.
Admitad
Admitad is an affiliate network that acts as an intermediary between advertisers and publishers.
Webgains
Webgains is an affiliate marketing network.
Rewardful
Rewardful is a way for SaaS companies to setup affiliate and referral programs with Stripe.
Clickbank
Optimise
Optimise Media Group is a UK-based performance advertising network.
Pepperjam
Pepperjam is an affiliate marketing solutions provider.
Dovetale
Dovetale (Acquired by Shopify) helps e-commerce stores recruit, manage, & grow their sales with communities of people who love their products.
Tiqets
Tiqets provides a complete overview of a city - museums, attractions, zoos, canal cruises, concerts. Publishers joined to the Tiqets affiliate program can receive 6% commission during our 30-day cookie window from completed total bookings resulting from featuring links to Tiqets products and content across their brand: blog/website, social media, newsletters, etc.
Affiliate programs Market Share History in Last 12 Months
| Technology | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Sovrn//Commerce | 33.48% | 33.33% | 33.08% | 32.95% | 32.39% | 32.07% | 31.77% | 31.44% | 31.52% | 31.30% | 31.08% |
| Impact | 19.52% | 19.63% | 19.72% | 19.85% | 20.04% | 20.06% | 19.86% | 19.91% | 19.07% | 19.06% | 19.07% |
| AWIN | 17.86% | 17.85% | 17.91% | 17.91% | 17.98% | 17.94% | 18.03% | 18.07% | 18.21% | 18.13% | 18.13% |
| Skimlinks | 7.78% | 7.74% | 7.76% | 7.72% | 7.76% | 7.76% | 7.86% | 7.88% | 7.96% | 7.95% | 7.98% |
| Post Affiliate Pro | 5.22% | 5.23% | 5.25% | 5.27% | 5.29% | 5.31% | 5.34% | 5.39% | 5.47% | 5.42% | 5.40% |
| A8.net | 3.01% | 3.02% | 3.03% | 3.06% | 3.11% | 3.15% | 3.19% | 3.21% | 3.27% | 3.31% | 3.34% |
| Webgains | 2.48% | 2.48% | 2.48% | 2.48% | 2.48% | 2.49% | 2.49% | 2.49% | 2.51% | 2.43% | 2.33% |
| Admitad | 2.29% | 2.30% | 2.31% | 2.29% | 2.33% | 2.32% | 2.33% | 2.33% | 2.36% | 2.36% | 2.36% |
| Digistore24 | 2.18% | 2.19% | 2.20% | 2.21% | 2.25% | 2.29% | 2.31% | 2.32% | 2.36% | 2.45% | 2.46% |
| GoAffPro | 2.00% | 2.04% | 2.05% | 2.05% | 2.15% | 2.35% | 2.55% | 2.64% | 2.91% | 3.23% | 3.47% |
| Rewardful | 1.89% | 1.90% | 1.92% | 1.94% | 1.98% | 2.03% | 2.07% | 2.09% | 2.12% | 2.19% | 2.23% |
| Clickbank | 0.91% | 0.89% | 0.88% | 0.87% | 0.88% | 0.87% | 0.86% | 0.87% | 0.87% | 0.88% | 0.88% |
| Optimise | 0.46% | 0.46% | 0.46% | 0.45% | 0.44% | 0.44% | 0.44% | 0.45% | 0.45% | 0.45% | 0.45% |
| Dovetale | 0.42% | 0.43% | 0.43% | 0.43% | 0.41% | 0.39% | 0.38% | 0.38% | 0.37% | 0.32% | 0.30% |
| Pepperjam | 0.41% | 0.42% | 0.43% | 0.42% | 0.43% | 0.43% | 0.43% | 0.44% | 0.44% | 0.45% | 0.44% |
| Tiqets | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% | 0.10% | 0.09% | 0.09% |